We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
[ -•
f TUMBIIT AT lao MVITATIIINAL FREVIEW 1 1 "ANYTHING GOES" A PARAMOUNT PICTIIRE |
’'(MSfv eiiftt.
lll«M. Haim
1^
Pi
i
“ ' •
iliL’
*1*1
wTTTT^H
1956 is loaded with
‘Friday the 13th *s
three of them in fact.
Paramount ‘s show¬ manship strategists chose the first. Friday January the 13 tn. to prove conclusively that ANYTHING GOES is 366days-a-year entertain¬ ment par excellence.
One of the most dazzling and critical audiences in New York theatrical history confirmed the verdict.
RIGHT TOP
Exterior of Loew's 72nd .St, Theatre in New York City as the throng of invited guests con¬ verged on the house. Top left: President and Mrs. Barney Balaban in the theatre lobby.
Vinton Freed ley, eminent New York producer, who brought AJWTHING GOES to the Broadwav stage originally, expresses nis appreciation of the Paramount film version to Mr, Balaban,
1956
DAZZLING PREVIEW OF ’’ANYTHING GOES” SMITHEREENS ‘FRIDAY THE 13TH' MYTH
FRIDAY, JANUARY IHE THIRTEENTH, right across the United States, Paramount's slickest, speediest, sparklingsst musical comedy — ANYTHING GOES — was given a series of invitational previews that made Paramounteers in general very, very happy. For here is the kind of a musical motion picture they have always dreamed of owning — a multi-star, music-packed, dance-arrayed and comedy-studded extravaganza that starts on a high note and goes higher. Higher, HIGHER,
The preview in particular that we are dealing with here is the one which was held at Loew's 72nd Street Thea¬ tre in New York City, An invited audience of exhibitors, critics, film correspondents, Broadwayites and Paramount executives and Home Office personnel caught the gay mood of the film from the instant of Bing Crosby 'js personal and very well worked introduction and went happily along with it to the final fade-out, (This introduction consisted of Bing speaking to the audience personally from his bung¬ alow at the Pebble Beach Golf Club, Cal¬ ifornia. Herb Steinberg, on another wire in the New York theatre, fed him news as industry and show-world notables arrived, and Bing greeted them personally over the public address system as they took their seats. It was a fine piece of showmanship, well synchronized).
Preview audiences, especially vdierB there are no preview cards distributed, display their attitudes thoroughly towards the previewed attraction. And the reaction in the case of ANYTHING GOES was unmistak¬ able, This critical, incisive, discerning audience loved every moment of it.
.... also the year "ANYTHING GOES”
of
Sidney Deneau, newly appoin¬ ted Division Manager in cnarge of Western Sales; Miss Olive Stacey; Arthur Israel, Jr, .Assis¬ tant t,o President Barney Bala¬ ban, who escorted Miss Stacey to the preview,
AT TOP: Mr, and Mrs, E. H, Rowley (Mr, Rowley is President of Rowley United Theatres) ;Miss Alma Knight; Hugh Owen, Division in
Manager
Sales,
charge of Eastern
, • •