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A TRANSCONTINENTAL TRIUMPH
oURT anna LANCASTER MAGNANI
"THE ROSE TATTOO
HAl WALLIS pro«lucfK>n of TENNESSK WILUAMS
THE ROSE TATTOO
THE ROSE PARADE
"ROSE TATTOO" IS NEWEST OF THE PARAMOUNT ALL-TIME-HIGH SMASH HITS. • •
Undeviatingly capacity business at the New York Astor and the Stanley Warner in Beverly Hills, plus mounting excitement in advance of the open
PASADENA, CALIFORNIA A float for THE ROSE TATTOO that was seen by at least 60,000,000 television viewers the morning of January 2nd. The float, in the shape of a huge red rose, made of tens of thousands of actual flow¬ ers, was one of 70 mighty floats in the annual Rose Par¬ ade. It represented the cl the ROSE TATTOO theme, esents Bi
Standing oesiae the rigu
Allen. The Queen of Altadena is in the rose's centre, and members of her court are spread around the giant rose. This was showmanship of the highest possible ordero
city of Altadena, which presented
ings in Philadelphia and other centres, point to the inescapable fact that in THE ROSE TATTOO Para¬ mount has a 1956 winner of the highest calibre.
Added to these elem
HONOR FOR "THE ROSE TATTOO" and its producer, Hal Wallis, is hung by him between pictures of its stars, Burt Lancaster and Anna Magnani, The City of Hope Medical Centre, Los Angeles, awarded Wallis this handscHne humanitarian "Torch of Hope" Award for per¬ mitting the Hollywood charity premiere of THE ROSE TATTOO to benefit the National Medical Centre.
ents is the fact that, al¬ most without exception, the nation's columnists are daily waging the "Battle of the Acadeny Awards", and although it is traditional for this controversy to be staged at this time of the year, at no time in the past has there been such a con¬ centration of fire on one specific possibility.
That Anna Magnani will be nominated is a fore¬ gone conclusion. The odds on her winning an Oscar are shortening hourly.
EAST AND WEST.... The hails are for Magnani the Magni¬ ficent. At left, throngs outside New York City's Astor the evening of the premiere; at right, the scene at the Stanley Warner Beverly Hills Theatre as all Hollywood thronged to see the Academy Awards cal¬ ibre performance of Anna Magnani .
THE NEXT MCRNING IN NEW YORK ...and the only criticism that counts in the long
run the count at the
box-office. And "long run" also is correct, because that is precisely what THE ROSE TATTOO in enjoying right nowl
Here's a close-up of that ROSE TATTOO float in the Pasadena Parade of the Roses shown else¬ where on this page.
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