Paramount World (1955)

THE FAR EAST SCENE THROUGH A PARAMOUNT CAMERA Philippines o the U.S. MANILA Back in the following her visit to on a medical mission, Mrs, Lui Magsaysay, wife of Philippines President Mags^say, is happvto see pictures or the places she visited on the iretum trip, Here she receives, from Paraimount's Ric Javier, photos showing her visit to the Paramount Studios, which we pictured last issue. MARDAN, WEST PAKISTAN Here is a special Foster prepared for the Golden Theatre or the Uirdu-dubbed version of Cecil B, DeMille's production, THE CRUSADES. De¬ picted in the poster are Ian Keith as ’Saladin,' the Saracen, and Henry Wilcoxon as the Leader of The Crusades. Size of the poster can be gauged by the man at left. Size of the box-office receipts was in similar proportion, TAIPEI. TAIWAN RIGHT This is the exterior of the Inter¬ national Theatre, and the aggregation of film fans and bicycles that greeted the second engagement of ROMAN HOLIDAY in 1955. The International played the Audrey Hepburn stwrer with such succ¬ ess in July that the pictures repeated at the same first-run house the follo¬ wing month with, as Paramount Manager Andrew Fan reported, ''even greater success and popularity," (Note also a GREATEST SHOWN ON EARTH poster). fSUUl UU **1 hong KONG Twin premiere of STRATEGIC AIR CCWMAND at the Princess and Empil?e Theatres was ®ost glittering film event seen in the Colonv. The Royal Air Force Fund and the St, John Ambulance Brigade whre the benefitting organiz¬ ations. One spectacular feature of the evening was the stage concert of the 50-piece USAF Band which was specially flown in by General Kuter, USAF Far East Commander, The band was flown in from Okinawa and was the biggest band ever land¬ ed in the Colony, Shown above is lobby of the Princess Theatre, All planes depicted .included m^els of the B— 47 and B— 3o in the Paramount air spectacle, are actual models hung against a sky background. Models were made by the Radar Co. of Hong Kong, who were also responsible for u ® lobby. The audience, most distinguished in Hong Kong history, paid special increased adm¬ issions for the occasion. The advertising and publicity campaign was in spectacular keeping with the size of the film production, with ads in both English and Chinese, and in many inst¬ ances the newspaper ads were in 2 colors. HONG KONG When a sign goes up in this Colony for a Paramoxmt picture, the local world really knows about it. Hero is part of the really terrific ad¬ vertising impact when STRATEGIC AIR COMMAND played, simultaneo¬ usly, the Princess (left) and the Empire, This premiere, per¬ haps the mightiest ever staged in Hong Kong for any picture, reflected wonderful credit on the superb teamwork of the U.S, Air Force, Hong Kong Theatres Limited, and Paramount Manager H, S, Moh, We have some of the evidence on this page, but it would take volumes to cover the entire wonderful showmanship enterprise. > '®S I ! I HONG KONG A meeting of top air force officers prior to the premiere of STRATEGIC AIR COMM¬ AND. At extreme left is General Laurence Kuter. USAF, American Commander in the Far East. Then Air Commodore A. D. Messenger, of the Royal Air Force, Mrs, Kuter is in centre. Then Col. O.W.D. Simpson of the United States Air Force: and Paramount Manager H. S, Mon at right. HONG KONG — A typical newspaper advertisement in a Chinese paper for a picture that will not be forgotten in the Colony of Hong Kong for a long while to come. HONG KONG Night shot of the Princess Theatre's superbly illtiminated sign for STRATEGIC AIR COMMAND. . . and here if you'll look with despatch, is the 'House Full' sign on display at the Princess Theatre in HONG KONG.