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Paramount World
Wore Thr i 11 i ng News About . . . .
MADRID This exciting view of the exterior of the Palacio de la Cinema symbolizes the ex¬ citement which everywhere in Spain attended the mass premieie of "The Ten Coranandments." It was early recognized that the Paramounteers of Spain, under the guidance and inspiration of District Manager Frank A.Siter, were determined to show the en¬ tire world that no matter what magnificent results had been achieved with the Cecil B. DeMille masterpiece elsewhere, Spain was determined to better than top them. Henri Michaud, European director of sales and distribution for "The Ten Comm¬ andments," and Charles P.Juroe, Paramount director of advertis¬ ing and publicity, knew of this aim as they came to Spain well in advance of the multi-city premieres. What they saw and ex¬ perienced more than justified the enthusiasm of the pre-release claims of Mr. Siter and Sales Manager Josd^ Xaubet.
MADRID Rafael Mateo (left) empresario of the Palacio de la Cinema, and Rafael Herrero, Par¬ amount branch manager in this city, discussing the high succ¬ ess of the special showing of "The Ten Commandments" for the city's Catholic dignitaries.
MADRID Attending the spec¬ ial screening of "The Ten Cobbandments" for Catholic dignit¬ aries of this city were the Bishop of Madrid, Dr.Eijo Garay, and Sr, Lopez, president of Accion Catolica.
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VALENCIA Exterior of the Olimpia Theatre and the theatre's lobby (above) at the time of the premiei*e of "The Ten Commandments." In the lobby scene there can be noted an immense crowd inside the glass doors awaiting the next show¬ ing of the mighty picture.
MORE PICTURES OF "THE TEN COMMANDMENTS" Df SPAIN ON PAGES 11 AMD 21.
MADRID This is a flash to show that the night crowds at the Palacio de la Cinema were Just as solid as those for the day session of "The Ten Commandments."
BARCELONA Massive , spectacular mural fot* "The Ten Commandments." spread across the Coliseum front, was a veritable sensation.