Paramount World (1955)

18 Paramount World Nevada 1 I I ! 1 The following ripiroarlng tribute to Para¬ mount's "Nevada Smith" appeared in the Rambling Reporter column of The Hollywood Reporter, issue of January 25th: ....The skyrockets are up like Holy Flypap¬ er and Gee Whiz, follow¬ ing Paramount ' s familytype studio screening of "Nevada Smith" . It shapes up as the lot ' s most sensational oater* since "Shane"... It puts the fuel in the booster for Steve McQueen, Suz¬ anne Pleshette, Martin Landau. .. .and rates an entire issue of Cahiers de Cinema on helmer Henry Hathaway's career.... (*) Western NEW YORK Who sprang the joke? Only a cross-examin¬ ation of the participants could establish whether it was Marty Allen, James H. Richardson or Joseph Friedman that provided the 'ammunition' for this simultaneous laughter barrage. Occasion was the riproarious New Year's Eve visit of Marty Allen and Steve Rossi to Home office to announce the conclusion of "The Last of the Secret Agents?" With "Judith" now in national release, RCAVictor has issued the soundtrack album of Sol Kaplan's musical score for the Sophia Loren starrer. Album has a cover utilizing the dra¬ matic full-color art that highlights Param¬ ount's advertising camp¬ aign. Women are a lot like ships. If kept in good shape and painted occas¬ ionally, they'll stay seeworthy. . . rit«t t mm riLK mim hbh am »mlh30.. PHILADELPHIA Reeves Weatherill (point¬ ing to the projector). Public Relations Director of the John Wanamaker Department Store, explains the story behind "The Slender Thread" featurette being shown on the repea¬ ting motion picture projector. (A detailed account of this very special showmanship is on Page 33). Please Telephone and Say You Saw ’’The Slender Thread” Special screenings of "The Slender Thread" have been held for women's and other opinion-making groups across the U.S. in advance of national release of the exciting picture. In keeping with the story of the sus¬ pense drama, in which a telephone line plays a crucial role in a life-and-death struggle, guests at the "Slender Thread" screenings were urged to make at least one phone call to friends and/or relatives on their react¬ ions to the film. U. S. BRANCH NEV/S (Continued fro« Page 6) midnight shows, and from the information we pet from our trucking routes, we must have gotten all the business there was to be had. In our smaller towns we are starting to pet our dates for Paramount .Veek's as we find some of our country theatres booked further and further in advance . Last week !.!r. Howell and the writer made a trip to Taylorville the headquarters for the Frisina Amusement Company to button down our share of play time for the summer months. Jerry Bahner BOST ON Last week, Boston Branch was happy to welcome back Charley Boasberg, literally, who was accompanied by Ernie Sands and Hugh Oen. Their time here was all too short, though. Branch Managers Henry Germaine and Bob Moore were also here, at the same time, for an all-too-short visit. I must say New England exhibitors are being extremely cooperative on our WELCOME BACK CHARLEY B0ASBC.RG DRIVE and it looks as though our expection to have the Paramount trademark appear on every motion picture screen in the territory is going to be realized. February 16 to March 1 are going to be two terrific weeks I We welcome our new salesman, Neil Polon, who comes to us from Universal in Philadelphia. EDWARD SCHELLHORN His legion of friends around the world will be saddened to leam that Edward (Eddie) Schellhom ,who was the very popular head of Para¬ mount International's department in the Hollywood studio until his re¬ tirement from that post two years ago, died in Hollywood on January iCjth after a long illness. He has already started to carve a popular niche for himself here. Stanley Farrington ImilwaukeeI We had a sneak preview of "The Slender Thread" recently, and one of the guests invited by the theatre manager who was unable to attend, cams later to the regular showing. The letter of appreciation the guest sent to the theatre contains considerable praise for our picture, and we quote it herewith: "Dear Miss Steinbach: Perhaps you remember my writing to explain that a bout with the flu prevented ny using your invitation to attend a sneak preview of "The Slender Thread" at Southgate. You so kindly sent me a 'rain check' and we used it this afternoon. We were entranced and captivated by this suspenseful drama so beauti¬ fully portrayed by the supporting cast as well as the outstanding work of Sidney Poitier. My husband, being interested in all phases of photo¬ graphy, thought the camera work magnificient, and the fact that it was done in black and white added enphasis to the story. You are to be com¬ mended on your choice of films in both Cinema 1 and 2. They are always of high caliber and in good taste. Thank you again for your kindness. Sincerely yours, Delores Christeck." "The Ten Commandments" will play in Mil¬ waukee over Easter. The enthusiasm and interest that is generating again over this picture is something tremendous. It has been a real pleasure to work on the "Welcome Back Charley Boasberg Drive." The ex¬ hibitor cooperation has been excellent. We recently screened "Paradise, Hawaiian Style," which was wonderfully received. Every¬ thing points to a big, big 1966 for Paramount. Howard Ross I i N D I A N A POL I $ We are happy to report that "Rod Line 7000", like a good wine, improves with age. We have had sons remarkably fine grosses from many of our smaller situations. Many happy returns to Margaret Vanning on her (???) birthday I We enjoyed a visit from Division Manager, Mr. Herb Gillis, recently. Although the weather has been hovering from zero to 20 degrees, we have been making drive in deals throughout the territory. Our booking department is working fever irfijy on the Welcome Back Charley Boasberg Drive, and with good results. Screened "Paradise, Hawaiian Style", and the unanimous reaction is mm%. Ray Thomas The mother of pretty young girl wqs esked by her daughter, "What do you give a man who has everything?" Replied mother, "Encourage¬ ment, dear, encouragement."