Paramount World (1955)

6 Paramount World NEViS FROM THE U. S. BRAiMCHES HOLLYWOOD Roger Smith, who will co-star in Otto Preminger's prod¬ uction, "Hurry Sundow," and ^ne Francis at the Paramount Studio cocktail party welcoming producer Blake Mwards to the Year of the Harvest company. At right is William Castle, producer, whose first thriller will be "The Spirit Is Willing." FRANK SINATRA has a truly devil-may-care role as a 'pirate' of the 2C)th century who goes after the richest prize afloat, in "Assault On A Queen." In a major book prom¬ otion reaching more than 10,000 retail U.S. and Canadian outlets, Dell Publishing Company will issue in J\ine the offic¬ ial movie paperback ed¬ ition of Jack Finney's novel, "Assault on a Queen," which is the basis of Paramount's for¬ thcoming release starring Frank Sinatra and Vima Lisi. The Dell book will feature dramatic cover art of Sinatra and Miss Lisi, playing up the ac¬ tion and adventure elem¬ ents in the story of an attempted robbery of the Queen Mary on the high seas. EHARurren! iWt B*XTtl JvoiwiMCiRio.i MILWATIKEE, Wis. Here's the head of the queue that climbed the hill to see "The Ten Commandments" at the Warner Theatre. Here. as elsewhere, the business was "sensational," JACK SO N V I L L E Hello l It gives me great pleasxire to be a new member of this fine branch. With key cities dated to open in the near future on such product as "The Ten Commandments", "Promise Her Anything", "Night Of The Grizzly", "Paradise, Hawaiian Style", we can readily see branch manager, Fred W. Mathis has not been a man of leisure . We are looking forward to some fabu¬ lous surmer grosses. We sincerely enjoyed having Messrs Phil Isaacs and Ed DeBerry visit our office recently. Our 'kind-hearted and loveable' branch man¬ ager was host at a very lovely luncheon for all the girls in the Jax. Branch and Mrs. Mathis. Cecilia Weeks recently celebrated her birthdaj>-, and we all enjoyed the nice cake and coffee she received. Hope you have many many more Ce.l Rosa Martin U E S M J I E $ Boss Chuck Caligiuri's bowl¬ ing team finished Number 1 in the Variety Club Bowling League. Jim Phelan, booker helped this team greatly in winning the top spot! Betty Olson and husband have returned from the Variety Club Convention in London and visits to other various countries. They were royally treated in London and a most wonderful trip was enjoyed by both. Head booker Joyce Taylor is due to retire from Paramount on June 3rd after 11 years of service, to await the arrival of a "little Taylor''. Jim Phelan will now be promoted to head booker. Mr. Tom Pridge recently spent a few days in our office after a long absence from this part of the country. Summer has arrived! At least it felt like it with our 90 degree temperature the first part of May. Business is beginning to pick up with all of the drive-in theatres in full swing after a slow spring start. All employees have been "busy little bees" with PARATOITv'T WEEKS and setting up the forthcoming summer releases. It looks like a great summer. |0b ituary His many friends in Home Office mourn the pass¬ ing of Bennie Negrin, projectionist, and a Paramounteer for 41 years. Bennie died in New York City on May 7th and was buried from Park West Memorial Chapel on May 9th. Bom in Jannina, Greece, Bennie Negrin joined Paramount in January, 1925, and was a projectionist in the Rialto, Rivoli and Para¬ mount Theatres until 1929, when he became Home Paramount Stud i o ’ s Showmansh i p Sem i nar Opening last April 21st, Paramount Studio conducted a specially-planned advertising and publicity seminar for National General Corp¬ oration's fourth Theatre Manager Training Program. Bob Goodfried, Paramount's studio publicity director, headed the session desig¬ ned to educate the NGC men in motion picture studio advertising-publicity operations and create the tjnderstanding necessary for close studio-exhibitor relations. Assisting Goodfried were publicity manager, Ed Fisher; trailer dept, head, Lou Harris; and Western field representative, Henry Ehrlich. Partici¬ pating for National General were advertisingpublicity director, Joe Vleck; staff members Pete Latsis, Zita Walsh and Warren Maus; and the training program's director. Fox West Coast Theatre's Southern California district manager Harold Wyatt. From left: Bernard Donnenfeld, Ed Fisher, Howard W. Koch, studio and production head; Bob Goodfried and Lou Harris. At left. Bob Goodfried addressing the SOT^ar, A't right, showmanship hints and philosophy from Henry Ehrlich, In connection with the above showmanship news item from the studio, Hollywood Daily Variety of April 22nd began its report on the event as follows: "Paramount's studio publicity department has abandoned the use of the word 'exploitat¬ ion' in connection with pushing plx, because of the 'bad connotation.' Instead the term 'merchandising' is used. So said Par studio publicity director Bob Goodfried in addressing 20 manager trainees from National General Corp, yesterday on the lot . " Paramount World abandoned use of the unpleasant word years ago for the same reason. BE SURE AND READ THE ANNOUNCEMENT ABOUT PARAMOUNT'S TWO (2) MTRIES IN THE CANNES FILM FESTIVAL ON THE BACK COVER (Page 40). Office projectionist. He is survived by his wife, and by two daughters and a son, all married. Bennie will be greatly missed, for he had a wonderful sense of humor that was heard in the projection roran. If Bennie liked a picture, it was bound to be a hit.