Paramount World (1955)

BOMIFACE'S HOLIDAY, a clever and amusing cartoon type two-reel short will be released in September as a companion subject to BOLSHOI BALLET '67. Picture is a comedy about a friendly lion, a character that the world is going to love. PARAMOUNT MEETING CINEMA DEMAND FOR S 0 C K 0 SHORTS "CHOP-CHOP" is the title of the Winik Films "Sports In Action" short on Karate, reputedly the fastest growing sport today. It features youngsters who are 1 .aming the sport, and 'black belt' experts who already know, and thrillto, the sport of karate. Winik Films also have completed another "Sports In Action" short feature, "The Winning Strain." We feature on another page a scene from this thrHling short feature which shows many of the greatest athle¬ tes of the world in the very act of establishing new world's records. NEW YORK CITY Paramount's New York branch is participat¬ ing full-scale in the August Short Features Drive, One of their publicity-sales gimmicks is this original and ingenious 'flier' sent to all of the territory's exhibitors. K eep Yonr -SIlo^Ts on In Au^Tist a sKcrt way to a PARAMOUHT bo)( office. bc»K PQ.ra.mount shorts Aug. 3 —Sept. 6 The spirit in which the domestic branches have accepted the import¬ ance of the August Short Features Drive is demon¬ strated by the wave of clever, effective and results-producing letters and fliers directed at the nation's exhibitors. Two of these are illustr¬ ated on this page. The one at left is from the Seattle branch. SALT LAKE CITY, Utah Big splash for a featurette was accorded Paramount's "Road To Adventure, U.S.A." at recent premiere at the Uptown Theatre here. The 17-min¬ ute auto adventure film was shot in Eastmancolor in Utah's colorful Canyonlands, America's newest and most spectacular National Park. Utah Governor Calvin L. Rampton headed a group of more than 140 legislative, theat¬ rical, industrial, travel, and civic officials from Utah, New York, Washington ,D.C. , Los Angeles, Denver, San Francisco and Tnlsa at the event. Shown above at the ^'niversity Club luncheon which followed the premiere, left to right: Governor Hampton; Toastmaster K.A.Freberg, Los Angeles; Donald Y. McCoy. New York and Wash¬ ington, head of the "Discover America" program; Einmanuel A. Floor, director. Utah State Travel Council; and Harry Swonson, Paramount's Salt Lake City manager. "Dentist's De¬ light" and "The Tooth" are local cowboy names for this gigantic stone monolith on the trail to Angd Arch, a 193-foot high aperture and prized among the thousands of awe¬ some and weird natural wonders of *. Canyon lands, newest U.S. National Park featured in Par¬ amount's "Road to Adventure, USA. " os To Tkxc k of Vooa 'Wt STR.tS5 Trtt PM).A.iAoU*aT 1 M P ORTfc.^JCt Of \»ATtR«iT Sooa. Houn, 'T'AtKUt HaRt FRt «J e»4TL'/ , ^ Kfi’V op topalM s rto'yiC' aocRs avi'ft TiRiti Of Poock CotA« of L.b I OW fVtR tlfoM., -TWt J*r 1*4 0 4 TWt OTPoUTomiV re«. 46^ To Jluv TK.K.t-rS 0-4 ei*,4 MOO ^flCoMPU3^^ ? \XS Roitt Oh Moug WITH SHORTS ' \.\kL ThtRI. 15 A. 'W'Sl VRRltTf foH MoO To BooK, tHtM* TWO'RtCk.UU, AC'V' SPaR-fS R-JO TRkorw Pwyj 001^ MtRM CkRM'*a4i. ftp 090 o ft o e e o co o o op pc oocoooooo CoHv»46 To Thchtrr.. SWCW S^®J15,£TS (KWt.S <0 stPt. ^'OPo»oooooooooooeooe»oooooo co^ i<RRT 'ea H«kM • Fttsst Sg»M\T 'low« YlMPATIJ \H THt SARt*. tlosiW HRVV llvf* A««tt«(3CD THt RTRt. T*»nil a-TRTl. N u d n i k is a cartoon character of many countenances. Between now and next April, we shall be see¬ ing the following: "Who Needs Nudnik?" "Good Neighbor Nudnik," "Nudnik On The Beach", "Nudnik On A Shoe¬ lace," "Nowhere With Nudnik" "Goodnight Sweet Nudnik" (the last 3 titles tentative). Not that they need any reminding but the Paramounteers of the U.S. and Canada are told once again that August is the month of the Short Features Drive. WE ALL THE WA\ : We believe in the importance of short subjects. ; We know that motion picture patrons throughout the ’ country exiject quality shorts with feature films. We ; intend to meet this ex|)ectation with a willingness to go all the way— to supply an all-encompassing, unparalleled ; selection of short subjects that were created to fascinate beguile, bedatzle and entertain the viewer. W'e know that this will result in happy iwtrons and happy patrons tell j others about their happiness . . . and most of the time, I thej' come back for more. , Going all the way is Paramount's way of adding to your • boxoffice action. It's really very’ simple— our short subjects are money-makers. And isn’t that what you've been ■ looking for? (oiitatt ii'ur Incal Piramnuni branch and put more profit in your picture I : l^l^;lnu)unr I’icriin-s prouJI\ presents I the IVfift-lVM .Short Subjects .Schedule STv\o-Reel Specials Fractured Fables N Honey Halfwicch <» Nudnik Cartoons T Sports in Action <» Travel Adventure <» Go-Go Toons <» Merr\' Makers SOLID PROMOTION PIECE FOR PARAMOUNT SHORT FEATl.JRES, done in purple and black, had these three of its four pages (the fourth carried the Paramount Trade Mark solo) packing a hefty message for all smart-thinking exhibitors. Piece was inspired by Mario Ghio, head of Shorts distribution, with copy written by showmanship department's Barry Kaufman. Distribution of the promotion piece has been world-wide ard has elicited a lot of high praise.