Pathe Sun (December 6, 1929)

THE PATHE SUN 4 PATHECHROME-SOUND SOON Audio Review Will Take on New Glamour With Addition of Color Units—First Sound Subjects Selected Pathe Audio Review is expecting an early shipment from France of Pathechrome with sound track. A score of selected subjects have been at the Review plant in Vincennes for several weeks and word of their early shipment has been received at the Home Office. With the inclusion of Pathechrome-sound in the Audio Review the entertainment qualities will go up over night like the stocks in a bull market. The latest milestone is easily the most important factor from a box-office standpoint of all the various elements that have made the Review the screen’s smartest subject. Just a few hints as to what is coming in sound and color — HE STYLES — in which the Audio Review penetrates the masculine boudoir to give mere man a break. Assistant Editor Beverly Jones, a bachelor, as- signed one of the feminine members of the Staff, Hermione Palmer, to the task of going into the men’s fashion shops to make the selections — dainty panties, lounging robes and pajamas beyond des- cription—among them some gorgeous paisley creations. The blushing Her- mione made good, and now we shall see what Beau Nash goes in for and into. (Boys, don’t flirt). INDIAN—a study of the Stoney Tribe of the wildest and most beautiful section of the Canadian Northwest. The big chiefs and the little papooses in full re- galia. Made by Tracy Mathewson, who has the Indian sign on the early settlers. A skookum unit, as colorful as an Indian blanket. CAPE COD—where the pilgrims spent a hard winter and the Greenwich Vil- lagers spend an easy summer. First views made from the Pilgrim’s Tower. An intimate pictorial report on person- Have one on the Review—a look. One of the flasks picked up by Beverly Jones, having everything but the gurgle. alities, including Mary Heaton Vorse, noted novelist and Susan Glaspell, popu- lar writer of Cape Cod stories. Made by Nicholas Cavaliere, famous Review staff cameraman of the outdoors. HAY AND SUNSHINE—life in rural Connecticut. A rustic study of what keeps them down on the farm. The last of the vanishing oxen and the latest in Maude Mullers gathering the hay. FAIRY STORY—a report from Hol- lywood on building conditions. G. Roy Stewart turns the lens on bathing girls who know their timber and do more than pick ’em up and lay ’em down. A nutty story, but nice to look at. VINELANDS—the grape country of upper New York where America’s cham- pagne industry once flourished. Sympa- thetic views of tumble-down wineries, behind the doors of which are stored 72,000,000 bottles of champagne, ver- boten. Then to California grape fields, where the good lookers are good pickers. AMERICA—the latest in flasks pic- tured in the interest of fine art, includ- ing the Rudy Vallee Cocktail Shaker. Unique, assorted and decorative flasks from which a medley of patriotic tunes flow freely. And none other than Rudy’s voice crooning one of the favorite songs of the millions. The music for these units has been selected and scored under Tom Hogan’s supervision. It includes, for Hay and Sunshine, the Valse Bluette by Drigo, one of the best known waltzes ever writ- ten; for Cape Cod, compositions by Cha- minade, Rossini, Kreisler and Ruben- The Rudy Vallee Cocktail Shaker, m use from the Lehigh Valley to the Grand Canyon. Presented with complete in- structions and with the crooning of Rudy himself. stein; for He Styles, “Oh Them Golden Slippers” and “Maggie’s Underthings”; for Indian, Logan’s “Pale Moon,” and part of the Dagger Dance from “Na- toma,” by Victor Herbert; for Fairy Story, modern symphonic jazz. , He Learned From His Patrons Branch Manager James Harris, of Cincinnati, is using a letter written by Harry Silver of the Palace Thea- tre. Hamilton, O., in direct-mail pro- motion on the Pathe News. Under date of November 16th, Mr. Silver wrote to the Pathe Branch Mana- ger :— “I have never realized just how much Pathe News really means to my patrons until last week. My show was long, and at the last show, in order not to run too late, I cut the News. As three of my patrons were walking out I asked them how they liked the show and they replied, ‘The show was excel- lent but as we came especially to see Pathe News we are a little dis- appointed.’ “This News was No. 75 and ■ 1 would appreciate it if you would send it up some time so I can screen it for these patrons. “In the past few weeks we have received numerous telephone calls inquiring about the schedule of the Pathe News. This is very unusual and only proves that your News must be worth while. “With the steady improvement made since the introduction of sound, Pathe Sound News is again the leader and they have maintained the same high standard in talking newsreels as they have in silent newsreel days where all other news- reels were ‘just another news.’ ” Played Like a Super Feature J. H. MacIntyre, Minneapolis Branch Manager, writes that the Sound News special on the Minnesota-Wisconsin game was played by the Century Theatre like a super feature. It was advertised, publicized and exploited, the exploitation in- cluding a tie-in with Station WCCO. Audio Review With “The Vagabond Lover” When RKO opened at the Globe with their record-breaking produc- tion, Rudy Vallee in “Vagabond Lover,” they naturally wanted the best short that money could buy for the bill. And naturally they turned to the Audio Review for a unit be- fitting their biggest and best fea- ture. The Audio Review which is set for a long, long run with the “Vagabond Lover” is made up of subjects of their own selection, “Ad- ' venture in Borneo,” “Braving the Wolf Rock Light House,” “There Is No Place Like Home” and “Der- by.” There is beautiful music for these units, played by the Pathe Audio Review Orchestra under the supervision of Tom Hogan. The Review being demountable, assembled so that subjects can be detached from each other without injuring the sound track, offers op- portunities in every territory for se- lections similar to the above, for prologues, certain features and spe- cial occasions. The subject matter and music are of a wide range and the branches with the Reviews on the shelves have a fine chance to meet every request and to make their own selections and suggestions for uses of the Review in part. “Sophomore” Preferred Commenting on the likes and dislikes of Princeton students in the film thea- tres, the New York Sun says— “The attitude of the college audience toward college pictures is very critical. Vocal comments often signify that the undergraduates are rwt in sympathy with the Hollywood producer’s idea of campus life. ‘The Sophomore,’ with Ed- die QuiUan, proved to be an exception, however.” “We had a bitter cold day,” said Mr. MacIntyre, ‘‘snow on the ground and just about as unfavorable conditions as possible. I certainly want to pay tribute to Gene Cour, Saunders, Caputo and Fred Giese. Under conditions which would have stopped most of them they carried through and completed their job on time for us to catch the first evening show in the first-run houses. They arrived in town around seven o’clock Saturday morning and did not eat until twelve that night. ‘‘The exhibitors’ reaction has been marvelous." Portland Has 3 First Runs on Sound News Branch Manager Percy, Portland, has just placed the Sound News at the Blue Mouse Theatre, starting De- cember 6th, giving Pathe three first- runs in the City on Sound News, the only non-circuit controlled news that can equal this record.