The Philadelphia Exhibitor (Oct-Dec 1933)

THE EXHIBITOR Novl5'33 29 “Broadway Through a Keyhole ” Constance Cummings, Paul Kelly, Hugh O’Connell, Russ Columbo are some of those in UA 20th Century Zanuck production. Heard In E A D I N Reading Wedding Case Attracts G By T. R. WEDDINGS on the stages of movie houses, or any other theatres, are likely to be listed as just “wet smacks’’ in the future in Reading. . . . Mr. and Mrs. Arthur Collins, who entered into the holy state of matrimony by way of the Astor stage in Reading last May, are suing for $711.50 worth of household goods which they claim was promised them by Albert Sindlinger, theatre manager. . . . Samuel Carlisle, treasurer, Warner Bros., Inc., which operates four theatres in Reading, including the Astor, filed a reply to the suit, denying that the War¬ ners are responsible for the above amount, whether Sindlinger agreed to supply the goods or not. . . . Complete disavowal of responsi¬ bility of any acts of Sindlinger along this line is made by Carlisle. . . . “They were not within the scope of his authority as local man¬ ager,’’ the Carlisle reply states. Trustworthy • Honest Capable CRAFTSMEN in every branch of theatre design and maintenance will be found listed on the . . . Heady Reference Paye PATRONIZE THEM / Reading Suit Up Warner Bros. Theatres, Inc., in an answer to the suit of the Triangle Enterprises, Inc., of Reading, in the Berks County courts in Reading, deny a claim of $7,661.25 for alleged breach of contract. Attorneys Stevens & Lee filed the answer in which the defendant corporation says that the plaintiff suffered no loss by reason of any con¬ duct on the part of Warner Bros. Theatres, Inc. The litigation involves a stock transaction in connection with the sale of several theatres in Reading. The plaintiff avers it suffered a loss by alleged failure of defendant to deliver certain securities on time and the market dropped. Case will be listed for jury trial in civil court. CARLISLE avers that the company is not liable for the goods. . . . All that Sindlinger did, it is stated, was to agree, on his own be¬ half, that “he would endeavor to secure as many of the articles requested (by the couple) as he could from local merchants who would secure advertising value there¬ from.” I HEATRE BUSINESS is looking up. . . . Theatre managers here are hoping the next railroad merger story that comes out of Phila¬ delphia or Washington, affecting the Reading Company or the Baltimore & Ohio, will be put in cold storage until there is really something to work on. Heard In ' A TL ANTIC CITY Apollo To Be Renovated OPERATION of the Aldine Theatre is scheduled to be affected by the report that Mort Lewis will be receiver for the house. . . . Theatre’s former operator, Harry Sav¬ age, died recently. . . Harry Waxman always has that same sweet smile. FOLLOWING the acquisition of the Apollo Theatre by Weilland and Lewis, theatre will be intensely rebuilt and renovated. . . .New plans may reach to $100,000 total before com¬ pletion. . . . House will be ready for the new season and will run movies. . . . Maybe stage shows. GO TO WHAT? WHERE? Have you told them what’s show¬ ing at your theatre? You ought to. You can’t expect people to flood your theatre if they don’t know who’s playing in what. And now you can. The Record Amusement Directory offers you the opportunity to tell 167,000 people every day, 225,000 on Sun¬ day, for only 30 cents a day. That’s all a listing in Philadel¬ phia’s first and only complete Amusement Directory costs you. Longer listings, 15 cents for each additional line. The RECORD Amusement Directory is consulted every day by Phila¬ delphia’s biggest group of people who go places and see things. More than 260 movie theatres in the Philadelphia area already are listed in it. If yours isn’t you’re letting your competitor lure your customers. To insert your ad just call PHILADELPHIA RECORD CLASSIFIED DEPARTMENT WALNUT 2300