The Philadelphia Exhibitor (1934)

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28 Marl5'34 THE EXHIBITOR Heard In O R K Free Rides From Movies THE FOUR YORK THEATRES have arranged a tieup with the local railways com¬ pany, whereby for two weeks, beginning March 23, company will take home all the patrons to the evening shows at the four theatres. . . . Patrons at the theatres after six o’clock will be given coupons good for one ride that night from the center of the city to the end of the street car line. ... In addition on the inside of the car will be a placard “Ride This Car to Your Favorite Movie,’’ and giving the current attractions at the four houses. WITH FOX PICTURES not being shown in Warner houses in York, Auditorium, Dallastown, about eight miles from the city, is going into the local papers every time they show one. . . . Sidney Poppay at the Rialto reported the biggest kiddie business during his reign as manager there, March 3, when he played the first chapter of a new Western serial. . . . He went into the schools with 2,000 special heralds and drew in the neigh¬ borhood of 1,500 kids into the theatre that day. “Gambling Lady ” Possesses Barbara Stanwyck Joel McCrea, Pat O’Brien and others are in support of the star in the Warner picture. Celebs Attending A score of notable figures have been invited to attend the 14th annual con¬ vention of the Motion Picture Theatre Owners of America in Hollywood, April 10-11-12. Among those who have been asked to attend are General Hugh S. Johnson, Sol A. Rosenblatt, Senator William G. McAdoo, Senator Hiram Johnson, Mayor Rossi of San Francisco, Frank Walker and Postmaster General James A. Farley. Will Rogers has been asked to preside as toastmaster at the convention banquet. Booking Theatres Everywhere EDWARD SHERMAN VAUDEVILLE AGENCY Real Estate Trust Bldg. PHILADELPHIA Pennypacker 7595 MAYFAIR THEATRE BLDG., NEW YORK BR. 9-1905 ON MV WAV TO NEW VORK AND THE PICCADILLV . . best hotel I know! Near everything, just 200 feet from Broad¬ way. Modern, hospit¬ able , and comfortable. Like the Manager, ike the rates — 52.50 single, S3. 50 double, for a room with bath ! THE HOTEL * ICC ADILLY 45th St. • W. of Broadway • New York WILLIAM MADLUNG, Msr. CREATING . an atmosphere of richness Lobby appearance is a very important part of theatre showmanship. TYL-A-MATS dress up your lobby, creating an atmosphere of luxuriousness, of comfort . . . your pa¬ trons feel that you have their interest at heart when first impressions are made by TYL-AMAT lobby installation. Tyi*A*MA TS O. W. JACKSON CO., Inc. 225 W. 34th St. New York, N. Y