The Philadelphia Exhibitor (1935)

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Jan 1 ’ 35 pg. 11 ANNOUNCING • a New Policy The turn of the New Year of 1935 marks the embarking of PREFERRED PICTURES, INC. into the local exchange field with an entirely new policy and a complete departure from old methods of exchange operation. Henceforth PREFERRED PICTURES, INC. will be known as the Home of Outstanding 2Vew Exploitation Features on Topical and Sensational Themes . . . 2Vew Western Features and Shorts . . . 2Vew Serials . . . Outstanding TStenv Sport Events . . . and 2VeW Action Pictures. Showmen who want diversified entertain¬ ment will find it under the PREFERRED Banner without being forced to buy with it a string of mediocre features or shorts. Each Exploitation Feature will stand on its own merits as a unit and will be backed by sensible campaigns and practical tieups. EachWestern or Action Picture will feature players of known quality. More will be stated about our Serial Lineup at a later date. 916 G Street, N. W. WASHINGTON, D.C. The Seal of Satisfactions i-i with Money-Making Product! We know Theatre Owners will welcome our efforts during 1935 and wish all of them the good fortune which will come with playing PREFERRED. 1316 Vine Street PHILADELPHIA, PA.