The Philadelphia Exhibitor (1935)

THE PHILADELPHIA EXHIBITOR Jan 1*35 21 Free Institutional Campaign Given All Exhibitors to Better Community Contact No Boyd Closing Rumor that the Boyd Theaare might close as the result of the Roxy Mastbaum opening was denied by S-W officials. Festive Spirit Again Reigns on Vine Street Horlacher Affair Highlight of Party Round Once again, the holiday spirit was the reigning idea on Vine Street. Headed by the Horlacher party, film men arranged many affairs, with the result much conviviality, etc. The Horlacher affair, an annual institution, was also attended by outsiders, including those who have business dealings with the Horlacher organization, as well as Mr. and Mrs. Lou Davidoff, Leonard Schlesinger, Abe Einstein, from the Stanley-Warner Company, and others. Jim Clark was toastmaster, with Jack Green¬ berg Santa Claus. The National Kline-National Penn party was a big success, with Messrs. Oscar and Simon Libros and A1 Blofson doing the honors. Universal had a party. So did Warner ex¬ change. Many others also ran informal and intimate affairs to help round out the season. There were impromptu celebrations as well. Stanley-Warner office employees held a party at the Warner Club headquarters the Saturday before Xmas. A nice time was re¬ corded. First Division, with Sam Rosen as host, had a little dinner party of its own December 28. A swell time was arranged and it all came off nicely. Independent Theatre Managers Holding Affair Broadwood Hotel Scene of January 13 Dinner Dance The Independent Theatre Managers, with headquarters at 1313 Vine Street, will hold their own dinner-dance at the Broadwood Hotel, January 13. ^Tables for 10 will sell for $25, with the tax $5 per couple. A good dinner, dancing and entertainment will comprise the schedule for the evening, with the younger theatremen deter¬ mined to make a big night of it. The committee on arrangements is headed by Nat Abelove, who promises everyone a swell time. See him or any member for further details. Nathan Milgram is active in the arrange¬ ments. George Sobel is assisting the chair¬ man of entertainment, Allan Lewis. He re¬ ports a big surplus in that division. Series of Highly Artistic, Dramatic Posters Contributed by Producer-Members in Hays Organization — M. Leone Bracker Designed Six Unprecedented in the annals of the motion picture industry is the drive to cement further the good will between the industry itself and the 80, OCX), 000 theatregoers throughout the land. A series of six highly artistic posters is CAMPAIGN. A series of six post¬ ers, on the idea of the above, will be sent to theatres gratis by Hays organization for display. Houses are expected to show them in their lobby. The group expects at least 300 people at the affair and asks everyone to get their reservation in early. George Sobel, New Ritz Theatre, is a recent member. Treasurer John Ehrlich had a birthday Janu¬ ary 1. Committees in charge of the January 13 affair are : General — Nathan Milgram, Nat Abelove, Jack Litto, Allan Lewis; Entertainment — Allan Lewis, Jack Litto, Phil Gerson, Jack Blumberg, M. Steinhouse, Sol Lewis ; Floor — Kay Katz, A1 London, Perry Lessy, Sam Resnick, Ruben Shapiro ; Refreshment — John Ehrlich, Morris Steinhouse, Paul Resnick, Irving Phill'ps ; Souvenirs — Isadore Borofsky, Morton Glass, Morris Philips, Murray Cohen, Larry Ruch; Tickets and Ads — Abe Resnick, Joe Kane, Nat Abelove, Walt Potamkin, John Ehrlich, L. Hetelson. New Year’s Shows Most all houses were scheduled to run New Year’s Eve shows, some putting on new programs and others keeping the old. S-W houses added an extra show to run past the midnight hour. being mailed to each of the 12,000 theatres now in operation in the country. It is the plan of the industry to have every theatre in America exhibit the series of posters in a preferred position in the lobby. The posters, created by M. Leone Bracker, are to be of such artistic excellence that the public’s appreciation is assured. Each poster will carry a message dramatizing vividly the service of the screen to all types of people. Not only is it planned to make this unusual series the highest type of art work ever turned out by the motion picture industry, but every exh.bitor will be given the entire series of six posters at absolutely no expense whatever. The cost of the entire campaign, amounting to many thousands of dollars, will be borne entirely by the member companies of the Hays organiza¬ tion. In return for receiving the free set of posters, the exhibitor will be requested to make a display of the posters in keeping with its high artistic quality. Many of the leading theatres have signified their intention of displaying the posters in spe¬ cial gold frames, with necessary spotlights to enhance the effectiveness and beauty of the art work. It is planned to mail the finished posters direct trom the printers to each individual theatre at intervals of about a month. First of the series, titled “Forgetting A Thousand Cares ’’ is now in the hands of one of the most expert art print¬ ers in the land. The first run will be com¬ pleted within the next few weeks and ready for mailing. A month later the second poster will be received. For the convenience of the aver¬ age exhibitor, the posters are to be made regula¬ tion one-sheet upright size, 28x42. They will be in four or five colors, with Artist Bracker’s striking drawings in a red duo-tone. Much time and effort is being expended, not only by Artist Bracker, but by the committee in charge to make this coming series really out¬ standing, not only in the realm of motion pic¬ tures, but in the art world as well. Following is the official committee in charge of the special poster series : Howard Dietz, S. Charles Einfeld, Paul Gulick, Robert M. Gillham, Charles E. McCarthy, Hal Horne, S. Barrett McCormick, Herschel Stuart, P. L. Thompson, Gordon S. White. Delaware Charters Perfect Theatre, Inc. Operate theatres, opera houses, etc. Radio City Amusement Corporation. Operate the¬ atres and other places of amusement. RCA Manufacturing: Company, Inc. Deal in sound devices of all kinds, $100,000. Atfam Theatre Corporation. Carry on, business of theatrical proprietors. Southern Attractions, Inc. To carry on business of booking agency for entertainment. Philco Radio and Television Corporation. Increase of capital from $500,000 to $1,000,000.