The Philadelphia Exhibitor (1935)

24 Jan 1 T 35 THE PHILADELPHIA EXHIBITOR RCA Consolidates Two Divisions for Economy Radiatron and Victor Departments Now Combined Consolidation of the activities of the RCA Radiotron Company with the RCA Victor Company into a single organiza¬ tion to be known as the RCA Manufac¬ turing Company, Inc., January 1, entails no changes in any of the sales, advertis¬ ing or management policies of either of the two former companies, nor any change whatever in the products or trade-marks heretofore used, according to E. T. Cun¬ ningham, president, new RCA Manufac¬ turing Company. In Process Formation of the new company is the final step in the process of centralization which has been going on for more than a year in the in¬ terests of greater operating economy and effi¬ ciency, Cunningham said. “As in the past, the RCA Victor Division and the RCA Radiotron Division will operate independently of each other as their different problems warrant. The same, separate sales organizations and adver¬ tising programs will be maintained. The RCA Victor, the RCA Radiotron, the RCA Photo¬ phone and other widely known RCA trade¬ marks which have through the years accumu¬ lated a vast amount of public good-will and acceptance will continue to be featured in the new Company’s advertising and labelling. RCA Victor products will ^continue to be developed and manufactured at Radio Headquarters, in Camden, New Jersey; and RCA Radio Tubes will continue to be developed and manufactured in the Harrison, New Jersey, plant. Board Cunningham also made public the complete list of board of directors and officers of the new company, as follows : David Sarnoff , chairman, board ; E. T. Cun¬ ningham, president, director ; G. K. Throck¬ morton, executive vice-president, director ; W. R. G. Baker, vice president in charge of the RCA Victor division, director; J. C. Warner, vice president in charge of the RCA Radiotron division, director ; General James G. Harbord. director ; M. H. Aylesworth, director ; Edward M. Harden, director ; DeWitt Millhauser, direc¬ tor ; Frederick Straus, director; James R. Shef¬ field, director ; Cornelius N. Bliss, director ; E. J. Nally, director. Morris, Vice-President Lawrence B. Morris has been appointed vicepresident and general counsel, RCA Manufac¬ turing Company ; J. D. Cook, treasurer ; P. G. McCollum, comptroller ; F. H. Corregan sec¬ retary ; J. W. Burnison, vice-president in charge of manufacturing, RCA Victor division; J. M. Smith, vice-president in charge of manufac¬ turing, RCA Radiotron division ; Major J. T. Clement, vice-president in charge, Washington, D. C., office ; F. S. Kane, assistant secretary ; David Mackay, assistant secretary ; C. B. Mey¬ ers, assistant secretary ; E. T. Haines, assistant treasurer; F. J. Troup, assistant treasurer and assistant secretary. POSING. Joseph M. Schenck, president, United Artists, and Maurice Chevalier, star, 20th Cen¬ tury production, “Folies Bergere de Paris,” are shown after a recent meeting. Heard In A TLANTIC CITY Mort Lewis Was Ill Mort Lewis, Weilland-Lewis organization, was confined to his home during the Christmas holidays with influenza. Herb Copelan, general manager. Seashore Theatres, Inc., also was on the sick list with the same prevalent complaint. Nicholas M. Schenck, Metro president, with Mrs. Schenck and Franklyn Farnum, vet¬ eran film actor, checked in at the RitzCarlton the day after Christmas. Fifi D’Orsay in town filling a holiday stage engagement, also registered at the Ritz with her husband, E. Hill. Dick Endicott, manager, Steel Pier, has de¬ veloped a real novelty holiday season ex¬ hibit with his first display of Screen Stars’ Greeting Cards. As fast as the in¬ dividual private greeting cards are re¬ ceived from Hollywood they are being artistically mounted on large panels and when completed will give pier patrons a unique and intimate angle on popular players. The collection is planned as a yearly feature. Dick Bergseth, manager, Strand, subbed for Hiem Jacobs in managing the Embassy while the latter took a week’s vacation. While Hiem was frolicking he was called from his Ventnor home by the police at 3 A. M., when a watchman found a rear door unfastened. They surprised a pair of burglars attempting to open the office safe with a crowbar. It was the seventh time in two years the Embassy has been broken into. Several shots were fired before the couple were caught hiding among the balcony seats. Harvey Anderson, manager, Apollo, got good results during the engagement of “Bright Eyes,” by using the show’s her¬ alds to carry an announcement that Shirley Temple’s Christmas gift to patrons of the Apollo or the Ventnor, playing day and date, would be an 8x 1 0 colored, auto¬ graphed photo of the little star to those requesting one. Harry I. Waxman, after installing radical changes in the brand-new Hollywood, has restored the combination bill policy, play¬ ing five acts of vaudeville commencing Christmas Day and holding show in for the week, opening with Fifi D’Orsay as head¬ liner, and The Lady Is Willing” as film feature. After the holidays house will have stage shows three days a week. Changes included steeper pitch to balcony floor; rearrangement of some seats and removal of over 200 chairs, and raising the stage six inches. Herbert L. Copelan, in charge of Seashore Theatres interests, announced the opening of the Earle, dark for three years except for one short lease to Chamberlain Brown Players, December 29. For the present house will be open week-ends only, Friday, Saturday and Sunday, with a combination bill of five vaudeville acts and a first run on the Avenue film. Molasses and Janu¬ ary, featured on the Captain Henry’s Show Boat radio hour, will headline the first show, and “White Lies” is the pic¬ ture. Kirk McGee will manage the Earle. McGee was formerly house manager at the old Roxy and at the Palace, New York, and opened the Center Theatre, Radio City. All Boardwalk theatres have changed open¬ ing hour weekdays from I I A. M. to I P. M. Saturdays, Sundays and holidays they will open at I I A. M. This is a win¬ ter schedule only. Practically every house in the city was to have a midnight show on New Year’s Eve. Jack Waxman, manager, Hollywood, doubled on the stage in Fifi D’Orsay’s act four times a day during her engagement, and got a big hand at every performance. His part, as a reward for bringing stage shows back to the Hollywood, was to be kissed by Fifi until he was dizzy. Well, you put on a swell act, Jack or was it an act? WILKES-BARRE John Galvin was host to boys and girls from the Home for Children at a performance at the Penn after the annual Christmas party for the youngsters under auspices of Wilkes-Barre Kiwanis. Penn, which featured Amateur Night Thurs¬ days, staged an amateur contest for chil¬ dren Saturday afternoon with prizes for the winners selected by the audience. A1 Cox had a replica of the first tuberculosis sanitarium on display in the lobby of the Irving for the Wyoming Valley Christmas Seal drive. Fred Hermann was well pleased with The White Parade. Fred went in for special promotion. Irving checked parcels free for shoppers. Bill Roberts, Shawnee, Plymouth, staged a special Christmas show, the admission be¬ ing a can of food. The proceeds were turned over to the Salvation Army. Capitol gave away pictures of Shirley Temple to the women and children attending the Friday and Saturday Christmas week show. Dr. U. S. Chilini gave a spook show, mid¬ night, December 23, at the Capitol.