The Philadelphia Exhibitor (1935)

26 Jan 1 T 35 THE PHILADELPHIA EXHIBITOR Houses Through Entire Territory Help Charity The motion picture industry, once again, came through at Xmas. Virtually every theatre ran some sort of charity matinee or benefit to aid kiddies, orphans, the poor or destitute. From all parts of the territory came reports of this or that theatre doing its part. Some are recorded here. Toms River, N. J. I. M. Hirshblond, treasurer and manager of the Traco Theatre, Toms River, N. J., threw his annual Kiddie party and enlisted the aid of the local paper, local clubs, etc., to great re¬ sults. Over 1500 children attended, with candy SERVING theatre needs with a knowledge of theatre business. SSISTING theatre owners with a staff of trained clerks and f ^ office files. No missouts. FREEING theatre owners of.the worry that they may have forgotten part of their show. EFFICIENTLY operating the larg¬ est film delivery service in the world. Taking care of every possible need in the delivery of film. Yielding the epitome of safety, service and effici¬ ency at a minimum cost. HORLACHER DELIVERY SERVICE, Inc. 1228 Vine Street, Philadelphia NEW YORK SCRANTON BALTIMORE WASHINGTON MEMBER NATIONAL FILM CARRIERS, INC. Another Horlacher Service LARRY DAILY, Notary Public The only one on Vine Street . . At your service any time during business hour*. and toys given them by Santa Claus, in addition to a stage and screen bill. Even the Hirshblond family was well represented in the stage divi¬ sion. The idea was first conceived in 1923, for about 75 children, but the celebration expanded until it became a city-wide institution. Adults are expected to stay away and let the kiddies have their own way. To Toms River folk, I. M. Hirshblond is Issy, the friend of every kid in the community. Wilmington Christmas toy matinee conducted by the theatres of Wilmington and the News-Journal Publishing Company yielded 11,000 or more toys. Every theatre in the city was packed for the whole afternoon and ushers were taxed to their utmost to keep the crowds from crash¬ ing the “mountains of toys,” that were piled up at the entrance. Chief Lutz, Fire Depart¬ ment, whose yearly task is to see that the toys are put in shape for Christmas publicly praised the News-Journal and Family Society, theatre managers and ushers for co-operation. Wilmington’s eleven theatres co-operating with Mayor Speer’s motion picture committee headed by Canby C. Mammele, gave a theatre party to the poor children of the city on the morning of Christmas Eve. Harrisburg More than 500 children of various homes and societies in Harrisburg and vicinity were the guests at a Yuletide party, December 22, of C. Floyd Hopkins, district representative of Wilmer and Vincent Theatres in Harrisburg, and a group of other Harrisburg business men. Following the theatre party, the children were the guests of the Penn-Harris Hotel at a lunch¬ eon in the main dining room where a giant Christmas tree stood. Harry Beck, mainten¬ ance man at the Majestic, Harrisburg, imper¬ sonated Santa Claus, both at the hotel and the theatre. Steelton A benefit picture show was given at the Strand Theatre, Steelton, by the Steelton Kiwanis Club. Proceeds went toward the under privileged children’s fund of the club. Mechanicsburg Walter B. Yost, manager, Paramount The¬ atre, Mechanicsburg, volunteered use of his house and film program for the benefit of the Toy Mission of the American Legion, Mechan¬ icsburg. A children’s movie was held at the Paramount with an admission charge of a toy in good condition or a new toy to be turned over to the Legion Toy Mission for d'stribution among the needy children of Mechanics¬ burg. Booking Theatres Everywhere Honest :: Reliable Conscientious Service EDWARDSHERMAN VAUDEVILLE AGENCY Real Estate Trust Bldg. PHI LA D E LPHIA Pennypackar 7595 MAYFAIR THEATRE BLDG., NEW YORK BR. 9-1905 Press Agent’s Dream Charlie Perry, the Aldine p. a., says this is true. The truck carrying the Cardiff Giant parked in front of the Earle Theatre while Perry went up to the S-W office. Joe Feldman, Earle managing director, objected to the blocking of the front, with the driver stubborn until Perry’s return. Enter a policeman on the beat, who carted the Cardiff Giant and driver to the station house. Perry says that the station house boys, when they learned of the details, asked him not to spread the news, be¬ cause the papers might kid it. With CANDY HANDY “The Show’s aWow!” Keep ‘‘ America's Best” CANBY HANDY thru a Berio Candy Vendor Your Patrons will appreciate this added Service Your Account will welcome this added Revenue Berio Installations Made in Finishes to Harmonize with Your Interior BERLO VENDING COMPANY 1518 N. Broad St., Phila. POPLAR 6011 Specializing In Candy Vending Equipment for the Theatre Trade! NEW YORK BALTIMORE SCRANTON WASHINGTON ALLENTOWN CLEVELAND PITTSBURGH CINCINNATI