The Philadelphia Exhibitor (1935)

26 Nov 1 ’ 3 5 THE PHILADELPHIA EXHIBITOR THE SPANISH CAPE MYSTERY. Donald Cook, Helen Twelvetrees are current in the Republic show. Miss Irene Goenner, Warners, went on vaca¬ tion to Buck Hill Falls, left Miss Mae Burns temporarily in charge. Tom Noble, Warners' booker, had a black eye, didn’t give any stories for it. Bill Mansell, Wa rner manager, continues to be the sartorial delight of the local indus¬ try. He bought a new tie. RKO district manager Nat Levy, StanleyWarner booker and buyer Lester Krieger, and RKOite branch manager Frank McNamee and Charles Zagrans sat in on the 1935-1936 deal, started at 1 0 A. M., fin¬ ished at 6 P. M., thus setting some kind of a record. It is reported that Krieger held his own against the trio but had to suc¬ cumb on some things, even though he upheld the honor of S-W. Willie Friedman, Local 307 executive, is vitally interested in the "Save the Consti¬ tution" drive. It seems he took care of the projection of the recent Garrick The¬ atre show and that not only did he do his bit to save the constitution but he stayed up nights trying to figure out how much saving the constitution was going to cost. Vine Street’s beaming ray of sunshine con¬ tinues to be George-Anna Kitchen, Holly¬ wood, who is one of the most popular girls on the street. Sam Rosen, FD’s beaming manager, reported that "Java Head" was dated into the Karlton; that "Call Me Co-Ed has set a new high at the Family, Scranton; and that he expected to announce a first run on "Mimi," locally, soon. Billy Benson, formerly with First Division in New York, was a visitor here. Joe Brandt, once a Columbia executive, was a visitor in town, dropping in on Columbia exchange manager Harry Weiner. National Flag and Banner Company is now located at 1222 Vine Street, in a new home more than adequate to take care of th e needs of this expanding concern. Many exhibitors have been dropping in to pay their respects. John Colder, Hollywood, reports that he has several new westerns in. "Border Guns,” with Bill Cody is one, while "Speed Devils," "The Fighting Playboy” and "On Probation" are getting plenty attention from exhibitors as action mellers. John Jackson, Lebanon’s energetic exhibi¬ tor, was a visitor on Vine Street, had his usual gracious smile. M iss Etta Segall, FD, coinciding with what Manager Sam Rosen said, announced that "Call Me Co-ed" had not only brok^ records at the Family, Scranton, one day, but also two. Joe Farrow, Metro, is still talking baseball. Harry Bodkin, the sage of United Artists, says that the season is over, no more flow¬ ers will grow because no seeds can now be planted. Several Vine Street emporiums are being re¬ painted, not the least of which is Horlacher’s, in the centre of the block. Metro has plenty to shout about with a list that sees "Mutiny on the Bounty,” "A Night at the Opera,” "Ah Wilderness,” "Riff Raff" released during September. The IATSE’s Local 307 is all set for the November 3 shindig at the Broadwood Hotel, with Sol A. Rosenblatt scheduled to be a prominent speaker. President Lou Krouse will preside. Apex Garage operator J. Becker says that his new garage is completely equipped, heated for winter use. He advises all those who want to avoid freezing to make use of the facilities of his new modern storage build¬ ing, which can take care of all the cars owned by Vine Streeters. Special rates are available. ( See next page) FRECKLES. The Radio production has a cast including Tom Brown, Carol Stone and Virginia Weidler. TI4ALWIIMLR t WtITZ ARCUinCTS^MATRES i© s©utu ism street Ask Questions Our Sales Promotion Department can help you as it has helped others: EXHIBITOR No. 1— Placed passes in his candy machine and his sales increased . 33% EXHIBITOR No. 2— Used a flasher button on his candy machine lights, and his sales increased. .21% EXHIBITOR No. 3— Instructed cashier to pass out nickels in her change and increased his sales. .19% IT PAYS TO ASK QUESTIONS See next Issue for other ideas used by successful showmen. BERLO VENDING COMPANY 1518 N. Broad St., Phila. POPLAR 6011 Or GEO. P. AARONS 301 N. 13th Street LOCust 4245