The Philadelphia Exhibitor (1935)

THE PHILADELPHIA EXHIBITOR Nov 1’ 35 27 VINE STREET ( Continued from preceding page) The street was sorry to learn of the death of the father of Mrs. Harry LaVine. Horlacher Social Club held its meeting with Joe P. “Spike” Kennedy presiding. A turkey raffle is being held, with prizes for members only. 57 out of 96 drivers drove the past year without an accident, Horlacher Delivery announces. This is an increase of 25 over last year's record. Certificates and awards will be distributed. Oscar Neufeld tore out a clipping which said that a one-arm golfer shot his fourth hole in one with a 13-yard drive. He says even some of the film men can do as well. Ben Harris’ daughter, Claire is the movie columnist at her school, reporting the pro¬ gress of a movie being made there. Ben attended the S-W shindig and reported that autograph hounds asked for Sylvia Froos’ signature and then must have mis¬ taken Ben for someone else as they got his too. The Masterpiece booker recently ran a charity show for the lodge headed by Albert M. Cohen and got a big vote of thanks for it. Jersey Allied members are looking forward to the adjourned annual convention which will be held on the Queen of Bermuda, December 7-11. Joe Farrow, Metro, tripped to Baltimore to see Notre-Dame trim Navy. First Division office was very sorry to learn of the death of Mildred Levy’s father. Girls at Fox are becoming football addicts. Charlie Zagrans shaved off his famous mus¬ tache for Variety. Harold Seidenberg, Fox, seems to be one of the best dressed men in the industry. Larry Mackey, Arcadia, is counting the days to the first of the year when he will take the fatal plunge. E. C. Grainger and Jack Skirboll were recent visitors. Jack Greenberg was to be married this week. Many of the Vine Street lassies were disap¬ pointed when they couldn’t collect anything for the Northern Liberties Drive. Murray Beier, Preferred, will have a lot to say about Imperial. John Golder, Hollywood, went to New York this week. Harry LaVine, Republic, can’t do anything but rave about what Republic is going to do, and from the looks of things they in¬ tend to do it. “Legion of the Lost,” with Richard Arlen, is to be a big number. Dan Heenan, Peerless, has only to point to the recent grosses on “Hell’s Angels” and “Scarface” to prove his point about what a picture can do. Earle Sweigert, Paramount, is much better after the operation. Sir Eli Ginsberg is now selling in Jersey and Delaware for Preferred. Mike Katz is now selling for Hollywood. Among the recent visitors to First Division was Miss Carol Rothernberg, daughter of Mrs. Rothernberg (Etta Segall). The young lady made quite an impression. Sam Rosen is proud of a letter he received from Mrs. Marguerite S. Goldsmith, motion picture chairman of Philadelphia Federa¬ tion of Women’s Clubs and allied organiz¬ ations after seeing “Mimi”. The group found it to be “a real entertainment . . . artistically and well directed with splendid acting and natural speaking voices, the latter being exceptional in English films . . . with a beautiful musical background which all lovers of opera and symphonic music will enjoy . . . recording excep¬ tionally fine . . . settings well conceived and picuresque . . . we go on record as endorsing this film to our utmost ability and we grant you the privilege of using this endorsement wherever and whenever you see fit.’’ Barney Cohen and Charlie Goldfine were seen at the Arcadia with two beautiful blondes. Quality Premium announces that it has se¬ cured new quarters at 1313 Vine Street, basement and second floor only, for stor¬ age, in connection with its expansion. Sam Blatt is quite enthused about Sweepstakes. The street was sorry to hear of the death of Mrs. Rae Rapoport, 81, mother of Charles Rapoport, popular Jersey exhibitor. She died October 23 and was buried the next day. Miss Francis Sackett, assistant secretary to Harry Bodkin, UA, is to be married to George Kessler, not in the business, No¬ vember 2 7. Embassy Theatre tied up with Reading “Times” in a Berks retail merchants’ ad¬ vertising campaign. Astor got a lot of good publicity through offering use of house for Elks’ field day for crippled children’s fund, in case of rain. Orpheum opened its first regular season with a bang, burlesque ladies from a Philadel¬ phia booking house. Theatres here will soon be running threehour shows, due to rivalry prompting addi¬ tional features. Roadhouses in and near Reading whose en¬ tertainments hurt theatres are learning they must not only pay amusements tax, on seats or tickets, but must not be “care¬ less” in making up reports. Astor tied up with a lumber company to build a 25-foot battleship, mounted on a big motortruck, and hauled through the city with uniformed sailors standing on the ship, to boost "Shipmates Forever.” — T. R. H. Charlie Sweet, Stacy Theatre, presented a great lobby display for "She Married Her Boss." William Keegan, general manager. Hunt’s Theatres, in company with William C. Hunt, made a tour of inspection. John Bodley, manager, Gaiety Theatre, plans for a series of neighborhood amateur nights. Sidney E. Samuelson, president, Allied New Jersey, and members are waging fight against enactment of amendment to State Constitution to permit pari-mutual bet¬ ting on horse and dog races in New Jer¬ sey. Advocates of the measure are striv¬ ing for a special session to consider the bill. Senator William H. Smathers, Atlantic City, leading the fight for the amendment. — F. M. Lebanon John Jackson ran a special midnite showing with the Baer-Louis fight pictures. He also had a very nice lobby display with “Top Hat” and made a tie-up with one of the leading shops in town for the display of the Ginger Rogers dress models. Reading Dwight Van Metre and Cal Lieberman are making a great success with their amateur nites. They are attracting talent from all sections of Pennsylvania, even Philadel¬ phia. Elwood Rubin, formerly with the Comerfords, Shenandoah, is the new manager at the Arcadia. House is featuring daily change of programs. Rajah, using independents and with a ten cent admission charge, is clicking. Mr. and Mrs. Dwight Van Metre and Cal Lie¬ berman tendered a surprise party to Gil Fradeneck, chief of service, October 9, in honor of his birthday. All employes of the Warner houses were guests and other prominent people in the industry were present. Allentown Harry Gammett, district manager, Boyd houses, in this territory, is kept busy. D. Ellsworth Knorr has arranged some very interesting lobby displays at the Embassy. Lyric Theatre has been sublet and is being used at the present for burlesque. Charles Bierbauer is now very busy at helm of the Colonial Theatre, Allentown, with Lee Levy back to New York. Bierbauer used to work in Allentown in 1908 for Wilmer and Vincent at the Orpheum. Then he became circuit manager for W. and V. Levy was at the Colonial three years. Booking Theatres Everywhere Honest :: Reliable Conscientious Service EDWARD SHERMAN VAUDEVILLE AGENCY Rent Estate Trust DIdg. PHILADELPHIA Pennypacker 7595 MAYFAIR THEATRE BLDG., NEW YORK BR. 9-1905