The Philadelphia Exhibitor (1935)

28 Nov 1 T 35 THE PHILADELPHIA EXHIBITOR Bernard Haines has a fine looking house in his Plaza, Perkasie, attractive inside and outside. This must have something to do with the increasing trade and splendid reputation he is building. The reopened Earle, Allentown, is doing a nice business now, well satisfied with re¬ sults from "Lucky.” In the projection booth of the American Legion Theatre, Hellertown, 1 found genial John Kofler doing a swell job with the house. His own operator, he is quite proud of his modernly equipped booth. When the local high school ran a benefit movie he showed his good naturedness by running an announcement slide for them, knowing he will benefit by such co-opera¬ tion. Joe Rossheim, Allentown and Bethlehem, is a busy man these days, what with confer¬ ences at Ha rrisburg and such. One of the prettiest neighborhood houses I’ve seen is the Wilbor Theatre, Easton, ably operated by George Kilpatrick. Fred Schuerman’s Plaza, East Stroudsburg, has been renovated, reseated, equipped with new stage setting. Fred is especially pleased with the acoustical felt wall cover¬ ing beneath the dignified maroon tapestry. He claims that it makes not only an inex¬ pensive job but the effects of insulation, appearance and economy in general is well worth the outlay. The indirect light¬ ing and other notes of comfort produce an inviting atmosphere which no doubt is the reason for its fine attendance. Charlie Walker, Mayfield, advised of the in¬ stallation of a new heating plant in his Walker Theatre. John McLane is busy these days after reopen¬ ing the Grand, Archbold, October 1 I. Since last year Frank E. Zima has been man¬ aging the Palace, Wilkes-Barre. Starting October 21 and every Monday nite thereafter at the Feelley Theatre, Hazle¬ ton, Bud Irwin, manager, presents a stage attraction with Tony Grant (local nite club m. c.) and his ‘ Tonyettes.” To Dr. W. R. Buckley’s Capitol, Shamokin, came L. J. Carkey assuming complete supervision of that house and Buckley's State, Mt. Carmel. ^Vith many years spent with RKO, Seattle area, with the Schine circuit, with Warners, he brings to his present position a wealth of experience and lots of initiative which has already brought results of a kind almost new to the district. His latest and biggest achievement was an auto contest at both Mt. Carmel and Shamokin giving away a new car. Merchants co-operating were so pleased at the biggest event Mt. Car¬ mel ever had that they are clamoring for another give-away of the same kind. 200,000 tickets were distributed on 50c purchases. Carkey has arranged this for the near future. As one of the first the¬ atres in the State to play “Shipmates For¬ ever," Carkey plugged it with ten day ad¬ vance newspaper advertising, school an¬ nouncements which pulled like never before, extensive bill posting miles around, midnight opening. Result was a recordbreaking run of seven days. His first vaudeville show last week went so big that flesh will be spotted between big fea¬ tures. This week he runs a fashion show co-operating with local ladies' shops and local dancing school provides models sup¬ plemented by three professional vaudeville acts m. c.’d by radio's Eddie Stanley in person. The season in Shamokin is the greatest since nothing is left undone. In the past few weeks the Capitol has been renovated, inside and out even to new uniforms for the ushers. Entire house is all freshened up and ready for increasing trade which is coming along. John Sinkovich, formerly managing the Im¬ perial, Kulpmont, has been made assist¬ ant manager and treasurer of the Capitol, succeeding Jack Henery. December 1 the Capitol will be given over to the Elks for their Memorial Services. Raymond Weida is doing such a splendid job at the Auditorium, Fleetwood, that the fire company operating the theatre should praise its lucky stars that he is at the helm. Highlight was the formal opening of the new Penn Theatre. Occasion was the twentyseventh anniversary of the showhouse. During the past two months, the place has been redecorated under the watchful eye of Joe Elicker. Policy at the Penn still remains obscure. Penn received a plug for Major Bowes Ama¬ teurs when the miners at their district convention paid tribute to him. George Bittinger, Kingston, is arranging for parking space for the customers. After lean pickings at Irem Temple, road¬ shows, brought here by Comerfords, are doing better. High schools are going in for night football m a bigger way this year. Churches are leaving no stones unturned to defeat Sunday movies at the polls this month. — J. McS. C. Floyd Hopkins, Harrisburg representative, Wilmer and Vincent, is doing his civic bit again. He has been appointed a member of the Advance Guard of the volunteer or¬ ganization soon to conduct the annual drive for funds for the Harrisburg Welfare Fed eration. Majestic Theatre, Middletown, was the scene of a Republican mass meeting. Republican candidates held a rally at the Colonade Theatre, Millersburg. “The fire at the Ritz Theatre was more seri¬ ous than you thought. It means the kids won’t see the concluding chapters of the serial,” wrote Reed McCarty, editor of the Danville "News.” Members of William Penn High School, Har¬ risburg, and Steelton High School, were the guests October 19 of manager Johnny F. Rogers, State, Harrisburg. Another benefit moving picture at the Strand Theatre, Steelton, was sponsored by St. Ann’s Lodge, No. 74. Jerry Wollaston crashed Bowman’s quarterpage ad on fashions which contained in¬ troduction, “Good evening, be ‘Dressed to Thrill.’ Manager Sam Gilman, Loew’s Regent, Har¬ risburg, was pleased with a newspaper pic¬ ture of Miriam Hopkins, besides which it stated she "is now playing in ’Barbary Coast’ at Loew’s, wears and endorses the comfort and beauty of Red Cross Shoes.” Friends and fellow employes of ' Mrs. Bertha Olsen, cashier, Victoria, Harrisburg, shared her sorrow over the death of her father, Ira A. Rittner, October 19. Everyone is rooting for the quick recovery of Miss Genevieve Funk, Colonial cashier, Harrisburg. — C. W. B. SPECIAL FILM RATES Parking, All Day . 25c High-Pressure Washing . . 75c Towing Service — Any Time, Any Place. Road Service to all Patrons. Mechanic Always on Duty. 24-hour Service. APEX GARAGE 249-51-53 N. JUNIPER ST. 232 N. JUNIPER ST. GIRARD SERVICE GARAGE 5155 GIRARD AVE. BECKER BROTHERS/Proprietors <