The Philadelphia Exhibitor (1935)

32 Nov 1 T 3 5 THE PHILADELPHIA EXHIBITOR SUPPLIES THEATRE EQUIPMENT I Xfir Used ilebuilt Projectors, Screens, Soundheads, Amplifiers, Chairs, Portable Projectors, Arc Lamps, Rectifiers and Generators. , REPAIRING AT 1.0 WEST HATES S. 6. S. CORP., 1600 Broadway, New York S.O.S. Buys Equipment at Highest Prices THEATRE EQUIPMENT II 4 -STAR" SERVICE/ Equipment of Known Quality Backed by a Guarantee of Satisfaction. Service from a Local Branch by Men you Know and Trust. Priced with the Benefit of the Mass Pur¬ chasing Power of a National Organization. Guaranteed by all of the National Re¬ sources of a National Institution. ★ ★ ★ ★ National Theatre Supply Company THERE'S A STORE NEAR YOU — • Official Letter Service to the Mimeographing Multigraphing Public Stenography Motion Picture Addressing Folding Industry Enclosing Mailing Accurate List Advertising of all Theatres Publicity and Executives Printing GERALDINE S. PORTER Advertising and Letter Service 5027 Carpenter Street Bell: GRAnite 5927 Capitol and Keystone seats have all received a new covering. Capitol Theatre, Byron Lynn, manager, has new upholstering. Majestic Theatre seems doomed to become nothing but the Thursday night “bur¬ lesque emporium.” Capitol completed a program where it rendered assistance to the “Sun-Gazette Company in staging the annual Cooking School this year. October 26 the audi¬ torium of the theatre was used as a meet¬ ing place of all Episcopalians of the dis¬ trict. Maybe they don’t want Sunday movies. — Q. E. B. ATLANTIC CITY / ^ Sol Altman, manager, Royal, treated himself to a new private office after the summer season was over moving from the backstage cubbyhole to the front of the the¬ atre. Royal also has installed complete new retiring rooms for men and women. Work will soon start on a new marquee and theatre front. Sam Tannenbaum, Palace, has plans on the way for a new modernistic front and lobby, contemplating the erection of a marquee. Improvements already com¬ pleted include handsomely finished retir¬ ing rooms, with modern appointments, Sid Blumenstock, publicity go-getter for Sea¬ shore Theatres, plugged “The Crusader” with heavy newspaper ads, extra bill¬ boards and radio. Week before opening Sid had a knight in armor and on horse¬ back parading the main streets, sent indi¬ vidual letters to complete list of city’s clergymen. Manager Jack Waxmann, Hollywood, has ar¬ ranged a gala program to celebrate the¬ atre’s first anniversary November 2, also inaugurating the return to stage shows on combination bill for three days over week¬ ends. Opener will be 'South Sea Cruise” revue. Changes backstage since discontin¬ uance of stage shows include additional dressing rooms, fireproofing reconstruc¬ tion and additional scenery drops. Out front the latest public address system en¬ ables a whisper on the stage to be heard in the last row. H eim Jacobs, manager, Embassy, since open¬ ing and six years with Weilland-Lewis re¬ signed to enter partnership with Max and Daniel Yedid in retailing art linens and laces, with stores in Youngstown, Ohio, and Buffalo, Dick Bergseth, Strand man¬ ager, moves to the Embassy, and Wesley Watson, moves up from assistant manager to manager, Strand. Just before his de¬ parture Heim was presented with a hand¬ some wallet. Floyd West, on vacation since Warner closed for winter, has returned after having vis¬ ited his mother in Iowa. He will manage the Virginia until the Warner reopens. Irv Finn, Stanley manager, is back from a vacation spent in his home territory, New England. Cupid apparently waits until the rush season is over to start his activities among resort theatre employees. Steel Pier cashier Jennie E. Baker is reported engaged to George C. Grosse, former pier employee and currently connected with the Ford ex¬ hibit on the pier. At last Lew Schienholz, publicity hound for the Apollo group, and Fay Sindoni former box office cashier, have made up their minds. Bill Plummer, Strand operator has them guessing whether or not he is married again. Bill won’t say yes or no. Dot Farley, in the box at the Virginia until she resigned recently, announcing her marriage, but didn t say to whom. Kather¬ ine Malley, formerly Stanley, is taking Dot’s place. Edith Flink, secretary, Herb Copelan, Eeashore Theatres, still coy about her per¬ sonal affairs but takes a great interest in dentistry. Lou Devlin, "Press-Union” amusement con¬ tact man, finds it hard to keep his mind on his work with a vacation approaching and the gee-gees running at iPimlico. William Fox, who spent lot of time here this summer, was a frerjuent visitor at the Apollo hob-nobbing with Harvey Ander¬ son, who used to work for him. Harvey, incidentally, has increased his weight from 113 to 125 lbs. by drinking two quarts of milk a day. Stamp clubs at the Embassy, Capitol and Ventnor are going over big with the youngsters. Talking about youngsters, Sol Altman, Royal, who is just getting used to hearing his first-born say “papa” will name the son born September 29 Nathaniel. A New York syndicate has purchased the Virginia Theatre property on the board¬ walks. Deal involved $500,000, with the theatre lease not affected. — H. D. Joe Murphy, who had essembled a circuit of theatres in Topton (Palace); Birdsboro (Diamond); Parkesburg (Opera House); reveals that he has sold the trio to various individuals to be announced later. Joe is now in the market for a new house or a job as manager, a fact that will be wel¬ come d by 1 ocal 'exhibitors who know how good a man he is. World premiere of "The Melody Lingers On" was scheduled for the Aldine Theatre, Oc¬ tober 30, with a gala campaign by dynamo Charles Perry. Success of the local Trans Lux Theatre can be attributed to good management and ex¬ cellent supervision by Major Lester E. Thompson, president of the company. Lee Blumberg, former S-W’er, is the proud father of a seven pound boy. Impressario Joe Conway, Egyptian Theatre, (where the show is always good) arrang for a Midnight Ghost Show at the house o a Friday midnight. He denies he was th’ Rajah. Charlie Dolde is out of Stanley-Warner book¬ ing department. Montgomery Theatre reopened last week, with Milton Lewis in charge. Strand Theatre, S-W, now boasts of 2000 new comfortable seats. Leonard MacClain is an added attraction at the console of the Commodore Theatre. Allan Benn and wife took their annual south¬ ern trip, dropped down to Havana, Nassau and Miami on the S. S. Munargo. Apex Theatre was taken by Messrs. Morris Wax, Harry Fried, Jake Fox and Marcus Benn for a price of $15,000. Narberth Theatre, Narberth, celebrated its 8th anniversary, had a special Disney party on the Saturday of the week, be¬ sides other features. I. T. M. president Barney Cohen went for a drive down to the shore with a female friend, drove rapidly through Egg Harbor, N. J., found the privilege cost $6.50. Colonel Charles Segall had his tonsils out, feels much better. Clayton Bond, Warner buyer, had the flu while sitting in on deals here, recovered, went home.