The Philadelphia Exhibitor (1935)

THE PHILADELPHIA EXHIBITOR Nov 1 ’ 35 33 Vagaries of cash giveaways are shown in coal regions where the changed principles of some of the games is shown. So many names are registered in some “Bank Nights” at various theatres that no win¬ ners have been hit for several weeks. It is found necessary to guarantee several sums will be given away even though extra drawing is necessary in order to keep the patrons interested. li p i_i SERVING theatre needs with a knowledge of theatre business. A F E T y SSISTING theatre owners with a staff of trained clerks and office files. No missouts. REEING theatre owners of the worry that they may have forgotten part of their show. FFICIENTLY operating the larg¬ est film delivery service in the world. AKING CARE of every possible need in the delivery of film. I ELDING the epitome of safety, service and effici¬ ency at a minimum cost. H ORLACHE Delivery Service Inc. R PHILADELPHIA NEW YORK 1228 Vine St. 518 W. 48th St. BALTIMORE WASHINGTON 206 N. Bond St. 1031 Third St. N.W. MEMBER NATIONAL FILM CARRIERS, INC. Another Horlacher Service LARRY DAILY, Notary Public The only one on Vine Street . . At your service any time during business hours. SOCIETY FEVER. Grant Withers, Lois Wilson, Lloyd Hughes and others are seen in the First Division-Chesterfield show. Sylvania Theatre, New Freedom, billed “Call Me Co-ed" for ad ults only. Jules Reisman, Capitol, tied up with a local store to distribute sample razor blades to his male patrons in advance of the open¬ ing of “Shipmates Forever.” Blades were on cards bearing the caption “You too can have a clean shave like the cast in ‘Ship¬ mates Forever.’ Bill Richley revived Scarface. On the stag' he presented Will Hill’s Society Circus. For “Barbary Coast” Jules Reisman, Capitol managed a window display with a local drug and cigar store. He also furnished the orchestration of the theme song to th regular orchestra at the town’s larges' dance hall. Music was also on prominent display at a local music store. Syd Poppay, Rialto, painted his entire front Jul es Reisman, Capitol, capitalized on the York County Fair, usually a headache for the theatres, by sending out six sandwich men, each bearing one word of the title of "1 Live My Life.” Managers in Ed Moore’s York district have taken personal charge of the local cam¬ paign for Sunday movies. Manager Syd Poppay, Rialto, was all in a whirl, planning the semi-annual party of the Warner Club, which was held October 2 7, at the Grandview Country Club. Harry Olmsted, Ritz, planned a big campaign on "Top Hot," and carried it out but got “Pot Night” Hit The Delaware Women’s Christian Temperance Union, meeting at Dover, Del., passed a resolution affecting motion picture industry as follows: Resolved — Due to the failure of the motion picture industry to provide wholesome films in response to public co-operation or to grant to the local exhibitor the right to select such pic¬ tures as his patrons demand, we urge legislation which will prevent block¬ booking and blind-selling and will pro¬ vide for Federal supervision at the source of production. Resolved That we protest the prac¬ tice of some of the moving picture the¬ atres having what is known as “Pot Night” which is but a subtle and per¬ nicious form of gambling to corrupt the youth and urge that definite investiga¬ tion be made at once to stop this prac¬ tice. double attention on his stencilling the sidewalks on the picture, being ordered by the Mayor to remove it. Bill Richley, presenting Will Hill’s society circus on his stage, gave York its first night circus parade in many a year. He hired the local American Legion drum and bugle corps. Jul es Reisman, Capitol, attracted attention to the Dionne Quintuplets short by hanging five baby napkins, each with one of their names pinned on it on an improvised wash line in his lobby. — R. R. THE MELODY LINGERS ON. Josephine Hutchinson and George Houston may be seen in the Reliance-United Artists picture.