The Philadelphia Exhibitor (1935)

THE PHILADELPHIA EXHIBITOR Nov 1 ’ 3 5 35 Metro Quartet Showmen who like good news can look at the November Metro lineup with “Mutiny on the Bounty,” “A Night at the Opera,” “Ah Wilderness,” and “Riff Raff” as the pictures for the month. Rarely does a company release such a strong quartet during any month. Each of the pictures has definite selling possi¬ bilities along separate lines. 7/Melody Lingers On77 Has World Premiere With the world premiere of "The Melody Lingers On," at the Aldine here, Charlie Perry, UA exploiteer, went to town. In person came UA advertising and pub¬ licity manager Monroe Greenthal with Harry M. Goetz, producer of the Reliance produc¬ tion. At a luncheon tendered to the press and trade-press October 28 were Harry Mur¬ dock, "Ledger”; Elsie Finn, “Record”; Pow¬ ers Gourard, WCAU; Kirby Cushing, KYW ; Miss Betty McCaffrey, UA booker; Charlie Perry, UA; Harry Goldberg, S-W ad and publicity head; Jay Emanuel, others. Brief remarks were contributed by several present. Perry went to town plenty with the show with the world premiere the big idea in th selling. "Page Miss Glory" Philadelphia Plaza Theatre, South Philly, had a tieup for “Dawn Glory,” in connection with “Page Miss Glory.” Various merchants contributed to give the lucky girl coats, shoes, etc. Three nights were devoted to it, with the eliminations, selection, coronation. "Everybody's Business" Hazleton Grand Theatre, Hazleton, tied up with a garage on a safety film, “Everybody’s Busi¬ ness,” endorsed by the National Safety Council. It also promoted $20 in cash to be given away during showing of the film "Mutiny on the Bounty" Plugging "Love Song of Tahiti” as a pro¬ motion accessory is expected to be a big part of the campaign Metro is laying out for “Mutiny on the Bounty.” Robbins pub¬ lishes. “BARBARY COAST.” This attrac¬ tive young lady distributing special cards proved an effective street ballyhoo for the opening of “Bar¬ bary Coast,” at Loew’s Regent The¬ atre, Harrisburg. Stunt was ar¬ ranged by Manager Sam Gilman. Gilman's Astro?ograph A new addition to the lobby of Loew’s Regent Theatre, Harrisburg, is the Astrolograph, a machine, which manager Sam Gil¬ man explained is being used over the entire Loew circuit. The Astrolograph dispenses horoscopes by the science of astrology, according to Sam, and it is operated by magnets. Its pur¬ pose is to attract passersby into the theatre lobby. Sam said he hoped its magnetic powers would be strong enough to draw every passerby into the theatre. EMO Movie Club The Emo Movie Club, with E. M. Orowitz in charge, is making possible for independent theatre owners to receive consistent and val¬ uable advertising through its broadcasts on local stations, at no cost. The club has evolved a plan whereby groups of movie fans, members of that organ¬ ization, can be directed to specific theatres. No expenditure is involved. Writing Emo at Atlantic City will aid. Fleetwood Perks Up Programs distributed by the Fleetwood Auditorium, Fleetwood, now being run by the local firemen, are nicely handled in the community manner. House recently changed its prices to 25 cents for adults, I 0 cents for children and good management is beginning to show results. QUALITY ANNOUNCES J10,000.00 STOCK OF GIFTS! FOR PRIZE GAMES An Assortment of Over .300 Items of BEAUTY & FLASH Ranging in Price from 29/ 10.00 "QUALITY" LEADS! with an extraordinary array of gifts that excels anything shown before. VOLUME mEYans6 LOW PRICES A Visit Will Save You Money ! and “Sweepstakes” THE NATIONAL GAME is packing them to the doors in scores of theatres throughout the territory! It *.* Fa sci na tin #/ • Thrilling l and backed by a $100,000,000 PUBLICITY CAMPAIGN READY NOW! The Greatest Kid Deal in History. An Absolute Winner. See It Today! STOP IN TODAY ! QUALITY PREMIUM DISTRIBUTORS, Inc. Serving Exhibitors from Coast to Coast HOME OFFICE 1305 VINE ST., PHILA., PA. QUALITY PREMIUM EXPANDS WITH SWEEPSTAKES With a lineup of more than 300 gifts in a selection ranging from $.50 to $10 apiece, Quality Premium is all set for the new season with Sweepstakes, a new game on which it is concentrating with Sam Blatt, manager. The game has proved suc¬ cessful wherever it has started and the gift idea, applicable to any house using a game, has been strengthened by the marvelous assortment available. Quality em¬ phasized that it deals directly with the manufacturer and can give exhibitors a better deal, inasmuch as there is no middleman. The Quality showrooms were recently redecorated and the gifts are all on display. Spokesman Sam Blatt says: “No matter what the game is, we can take care of the gift end very easily.” Quality recently expanded its warehouse to take care of the entire season’s outlay so that exhibitors can be assured of prompt delivery.