The Philadelphia Exhibitor (1935)

26 Nov 1 ’ 35 THE PHILADELPHIA EXHIBITOR CROSSTOWN ( Continued from preceding page) Walt Woodward, ERP1 , came back from New Orl eans with the usual peace offerings. Mike Conrow, ERPI, went off on a business trip. 56th Street Theatre advertised “Dionne Quintuplets and Glassware Free to Ladies.” A1 Boyd was quite enthusiastic over "Metro¬ politan” when it bowed in at the Fox. He said it was the best picture from any studio this year. Colonial Theatre, Germantown, had the Artisans' Jubilee Show. Nixon’s Grand Theatre shifted to a daily WPEN “Last Roundup" broadcast. Stanley-Warner houses have been using flesh Saturdays for several weeks. Charlie Stiefel, South Philadelphia's enter¬ prising exhibitor, bought a new car, made news. Parker Theatre, Darby, has raised its price to 20 cents evenings, from the usual I 5 cents tariff. Melvin Fox Theatres, Inc., played host to many exhibitors and trade folk when the Hollywood Theatre opened. Marriages in the Warner sph ere recently in¬ cluded Harry Wright and Edna Belcher, Charles Hughes and Anna Mae Fisher, George Hicks and Anna G. Bush, Dorothy Alvarez and John Fletcher Longley. Recent births in the Warner sphere included Benita Gordon to the Leon Gordons, Francis John Meyers to the John Meyers; William Arthur Israel to the William Israels; Lorraine Krouse to the Charles Krouses; Joan Elinor O’Donnell to the Alfred J. O’Donnells; Rex Patrick Riccardi to the Angelo Riccardis; Richard Allen Bennett to the A. Warren Bennetts; Iris H echt to the Benjamin Hechts; Stanley Golland to the Samuel Gollands; William Barry Malpass to the William J. Malpasses; Sheila Debra Hoffman to the Nathan Hoff¬ mans; Irvin Moskovitz to the Max Moskovitzes; Sonia Lea Gatlob to the Thelma J. Gatlobs. Booking Theatres Everywhere Honest :: Reliable Conscientious Service EDWARDSHERMAN VAUDEVILLE AGENCY Real Estate Trust Bldg. PHILADELPHIA Pennypacker 7595 MAYFAIR THEATRE BLDG., NEW YORK BR. 9-1905 TKALUEIMER t WEITZ ARCWTECTS'™TWEATRES IO SOUTH I6TL STREET A $1,000 A MINUTE. Roger Pryor, Leila Hyams and a comedy cast may be seen in (be Republic show. Yorktown Theatre, Elkins Park, may have its seating capacity enlarged. Colonial Theatre, Germantown, has been un¬ dergoing alterations. M. Oppenheimer, Capitol Theatre, Shenan¬ doah, has renovated his house. The western influence has entered the Stanley-Warner I I th and Market headquarters. To his associates, Dave Weshner is now known as Two Gun Pete,” had a birthday. Morris Somerson, Palm Theatre, and Morris Gerson, Hamilton, are preparing to re¬ place their old sound equipment with new RCA Photoph one apparatus. Jackie Smith, Europa assistant to Moe Verbin, made it Mr. and Mrs. November I 0 at a swank wedding. Larry Puglia, who recently installed new RCA High Fidelity sound in his Op era House, Waynesboro, is also replacing the sound in the Eclipse. William C. Heck man’s Neptune, Richland, also gets new RCA sound as does Willi am Dabb’s Lyric, Shenandoah. Chari ie Dolde is now at the Family Theatre, here. Jim Howard is out. Capitol, Ha rrisburg, is now managed by Mrs. Engle, whose brother is taking care of the publicity. Victory, Shippensburg, tied up on a booster contest with local business men. I Twenty Years Ago in Philadelphia Arthur J. Berlin sold the theatre at Seventh and McClellan to Wolf and Lanin. Iris Theatre was purchased by J. M. Kennedy and was planned to be run by the Ken¬ sington Amusement Company which also operated the Lafayette Theatre. Charles Segal leased the Apollo, 52nd and Stiles. L. A. Magazy anounced improvements to cost about $1,000 would be made on the the¬ atre on his property at 4817-19 North Broad Street. Manager Harry LaVine, Republic, is proud because his exchange was one of those who received checks as winners in the second Republic sales drive. Sam Rosen proved a swell host at the all day screening held by First Division at the Vine Street projection room, Novem¬ ber 4. The screening room was reserved all day for showing of "Dance Band," with Buddy Rogers and June Clyde. The show¬ ing was successful, and may be duplicated in other spots. Announcement of the marriage of Miss Ann MacBurney and Jack H. Greenberg, Octo¬ ber 29 (predicted several issues ago), was received with glad acclaim by the entire film fraternity. Bob Lynch, Metro manager, is quite enthusiatic over “It’s In the Bag,” with Jack Benny. He also points attention to “Star¬ lit Days on the Lido,” a swell technicolor two-reel short. He recommends both highly. First Division’s "Gold Getting Drive” is off to a fine start, with all exchanges vieing for $ I 5,000 cash prizes on the basis of percentage attainments in sales quotas and collections. Exchange is distributing "Murder at Glen Athol,” "Dance Band,” “Lady in Scarlet, three features, this month, with “Mediterranean Songs,” "Craters of the Moon” and "Newslaughs as single reels. P. A. Bloch, Paramount district manager, hops to the coast for an early December district convention. He will miss some good football games. ( See page 28) THE MELODY LINGERS ON. Josephine Hutchinson and George Houston are in the UA Reliance show.