The Philadelphia Exhibitor (1935)

28 Nov 1’35 THE PHILADELPHIA EXHIBITOR Lebanon John A. Jackson turned over the Colonial Theatre to the Tall Cedars of Lebanon to use for their benefit performance. Bud Hissner, Academy, arranged with the Lebanon "News" to conduct the annua! cooking school on the stage of the theatre. John H. Jacobsen, manager, Auditorium, is scheduling a complete stage show every Wednesday, Friday and Saturday, combi¬ nation stage and screen shows are given. Hunting season is open and John Jackson is out for a big kill. All the exchanges on Vine Street are cautioned to get ready for a big shipment of deer, bear. Pottsville Sam Freidman, Capitol, canvassed his patrons and the vote was close in Pottsville. Reading Peg Glase, Embassy, had a giant radio I 2 ft. high, 5 ft. wide and 3 feet deep, on display in the lobby featuring "The Big Broad¬ cast of 1936." A life size cut out of Amos ’n’ Andy was on top and attracted the attention of every person. In connection with the showing of “The Crusades" at the Embassy, Peg Glase also offered free photos to all patrons. Pic¬ tures were taken prior to the entrance to the show and after the show was over the picture was fully developed and given to the patron. Dwight Van Meter and Cal Lieberman are busy at the Astor with their big name stage shows. Allentown Charlie Bierbauer used a very novel cartoon ad for introducing "Red Salute” at the Colonial. Manager Murphy, Rialto, had a very catchy front for "The Crusades.” Victor Henderson gives the kids a great show every Saturday. VINE STREET ( Continued from page 26) Sidney A. Kent, 20th Century-Fox president, was a visitor in town with Mrs. Kent, dined with A1 Boyd, then went on to White Sul¬ phur Springs, Va. Washington Paramount branch manager Harry Hunter was a visitor in town with district manager Percy Bloch. John Clark, Fox sales manager, was in town a weekend ago, dined at a local restaurant with the Fox crowd, went on to Pittsburgh. Herb Griffin, sales manager for International Projector, was a visitor with Harry Blumberg, National Theatre Supply Company. “Broadway Handicap,” a new game, dis¬ tributed here by Quality Premium Dis¬ tributors, Inc., in association with Charlie Klang, bowed in November I 1 at a spe¬ cial showing at Quality headquarters. Paul Baron is the new Universal sales repre¬ sentative, recently having been added to the local forces. Jeff Keen, in "The News,” reports that Sylvia Zagrans, sister to RKO s Charles, is now working on the coast in pictures. She recently completed her third. Memories were brought back when it was re¬ vealed that J. Louis Breitinger is now a member of the Board of Viewers of Phila¬ delphia County. He resigned as censor in 1916 and was once counsel for the Exhibitors’ League of Pennsylvania among other things. Glenn Norris, Fox salesman, went up state, went hunting with Sara McBride, exhibitor, had no luck. Joe Engel, U’s manager, enthused about "Remember Last Night?", when he screened it for his salesmen this week. Former Vine Streeter Jules Levy, but now RKO sales manager, got his wire this week from RKO star Richard Dix; "Kidding on the square will double for you if you need me.” RKOmen well know that Dix looks like Levy, that Levy looks like Dix, that if one were to substitute for the other, any¬ thing might happen. When Walter Green, National Theatre Supply Company head, was a visitor with Harry Blumberg, at Variety Club, he kept calling him a Litvack, with no denials. George Kline, forme rly with National Penn Printing, has joined Quality Premium Dis¬ tributors, Inc. The popular owner of the State, Boyertown, has had a connection with the industry over a period of more than twenty years. Kline will have charge of the Magic Games distributed by Quality. He will also handle the Quality Premium lines in Maryla nd. District of Columbia, Virginia. He is a member of the board of managers of the MPTO. Three games now distributed by Quality Pre¬ mium are Rhummy, Broadway Handicap and Sweepstakes, which just about gives any exhibitor anything he wants in the game field. Voyagers from New York came back, an¬ nounced that ex-Vine Streeter Jules Levy now has a new cutaway. Ben Tolmas, Fox’s A1 salesman, reports that money giveaways are spreading fast in the Delaware territory. Hub Theatre is now flourishing in Millsboro, Delaware. House has 200 seats and is open every day. Ben Harris, Masterpiece, points out that the exchange’s two reel football special is espe¬ cially timely at this time of year. He also says that “Dealers in Death" made quit a hit at the Karlton, with some who saw it in the audience getting very excited about it. It’s exploitable. Richard Brown is now a salesman with First Division. John Golder, Hollywood, went down to Balti¬ more to attend the Variety Club, No. 1 1’s recent party there. From that point on he traveled to Richmond to visit various accounts. He reports a fine trip. Holly¬ wood is now distributing the Kazan dog stories, "Fighting Fury" and "Thunder¬ bolt,” which are ideal for action lovers. In addition, he has "Secrets of Paris,” with Wendy Barrie and Zelma O’Neal, and "Wolves of the Underworld," a thriller. "Born to Gamble” is a recent Liberty release. Masterpiece has just acquired "St. Louis Woman," with Johnny Mack Brown and Jeanette Loff. New Johnny Mack Brown melodrama is "Between Men.” Incident¬ ally, the success of the first Brown, "Branded a Coward,” indicated that ex¬ hibitors are accepting Brown as a hero of the George O’Brien type as the pictures are not western but melodramas of the outdoor type. Several exhibitors which have played the Browns in mid-week have declared that their audiences, which usu¬ ally don’t go for westerns, like the western type of story. Masterpiece is to handle the Empire product here, first of which is "Fire-Trap," with an outstanding cast, a fire picture special. "The Live Wire," with Richard Talmadge, "Alias John Law,” with Bob Steele will be in in a few weeks. Dave Barrist and Charlie Goodwin announce that they will confine their endeavors solely to premiums and games. No prizes for games will be sold, but new lines of premiums and Broadway Handicap will be handled. The latter will be used in asso¬ ciation with Charlie Klang, who will help handle the game in this territory. Mi ss Rose Forman is getting married Sunday and is leaving First Division. Everyone wishes her well. Ben Kassoy’s youngster now has two teeth, says proud pappy. HAPPINESS C. O. D. William Bakewell, Irene Ware, Donald Meek and others may be seen in the Chesterfield-First Division show.