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THE PHILADELPHIA EXHIBITOR
Novl5'35
31
Theatres put on an active campaign in be¬ half of the Sunday movies cause. Jack Frere, Colonial, donated the use of his large outdoors advertising space.
A new heating and air conditioning unit is being installed in the Strand Theatre.
Thousands of paper collars were attached to milk bottles to advertise South Sea Cruise" at the Colonial.
Bert Leighton, Grand, created a nautical atmosphere for his showing of “Ship¬ mates Forever.”
Miss Madaline Hoffnagle spent several weeks in Florida. During her absence Peg Greenawalt presided over the box office of the Grand Theatre.
Fred Rebman, Grand, underwent a serious operation in a Lancaster Hospital.
Curt Spangler, former assistant manager, Colonial, has entered the United States postal service.
Ray O’Connell, Capitol, did nice business with “Wings Over Ethiopia" and “Goose and the Gander” did nice business on the same program.
— H. B. K.
Luzerne County split on the Sunday movie issue. Wilkes-Barre went two to one, Nanticoke three to one, Pittston ten to one. Swoyerville carried by the record vote of twenty-four to one. Kingston, on the other hand, lost out by a margin of two votes. Since West Pittston depends upon Pittston for its shows, the defeat there was without particular significance.
BARBARY COAST. United Artists’ production has Miriam Hopkins deciding between love (Joel McCrea) and Edward Robinson.
Loss of Kingston means little due to it« proximity to Wilkes-Barre. Lower end of Luzerne is hit by the defeat at Hazleton and White Haven.
Fred Hermann, Irving, plugged Kirma, the Indian mystic. Fred is going to divide his time between the theatre and the Com¬ munity Welfare Federation drive next week.
Wilkes-Barre Choral was the special stag
attraction at the Capitol in connection with “Diamond Jim." A1 Cox, Capitol’s hustling manager, has extended the mati¬ nee price to 6 P. M.
Joe Elicker, Penn, covered the entire anthra¬ cite field in promoting Major Bowes Ama¬ teurs.
George Bittinger, Kingston, did a great job on the Hallowe’en celebration on the West Side. McS.
1 FOUND STELLA PARISH. Kay Francis, Paul Lukas and lan Hunter are current in the Warner picture.
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