The Philadelphia Exhibitor (1935)

THE PHILADELPHIA EXHIBITOR Novl5'35 33 THREE FROM UNIVERSAL. Irene Dunne, In “Magnificent Obsession”; a shot from “Three Kids and a Queen” and Sally Eilers in “Remember Last Night?” are seen. Hallowe’en party in State drew a big attend¬ ance, with many novelties on program. Loew’s has been reseated. Arcadia is changing program six days a week. Dwight Van Meter, Astor, was chairman of the local committee in support of Sunday movies’ legalization. Embassy conducted a radio show, through a tieup with a large Reading dealer, and got the benefit of much publicity. State scored with a return of "Curly Top." Embassy offered, through tie-up with pro¬ fessional studio, free photographs. Palace Theatre, Topton, gave use of its audi¬ torium to American Legion for Armistice Day. Socialites and Republicans rented big Capitol Theatre, idle at present, for political rallies on separate nights. Reading, as was expected, rolled up a big majority, over 5,000 for Sunday movies. Union organizations, projectionists’ and theatre workers’ plus their central group, the Federated Trades Council of Reading, endorsed Sunday pictures. A unique ally of the Sunday presentations in Reading was a report by safety and high¬ way accident prevention organizations in Reading that fewer accidents and auto¬ mobile smashups occur in Reading or nearby on Sunday nights with theatres open. First presentations under the new law, permitting opening of theatres Sun¬ day afternoons as well as Sunday nights, will be on Sunday, November I 7. Many of the welfare and veterans’ organizations that received a portion of the collections at Sunday evening benefit shows here in recent years lined up in support. Their position, until they made their announce¬ ment had been uncertain, as legal Sunday movies, it was understood, would mean the end of benefit shows and the 1 0 per cent distribution to the veterans’ and wel¬ fare organizations. In Lebanon, Pottstown, and two Lebanon county towns, one of the latter, Newmanstown, a district now without a theatre, but planning to open one, the Sunday opening proposal was de¬ feated. Myerstown was the other. — T. R. H. J. M. Brennan, RKO, promoted an amateur radio contest for the Capitol Theatre that attracted wide attention and proved big box office. Three day programs at Lincoln Theatre re¬ places week stand. Auction Night at the Broad Theatre has caught on strongly. A tax on amusements, tobacco, radio, and luxury articles is proposed by Republican Party leaders now that the two per cen' sales tax has been repealed in New Jersey. Allied Theatre Owners plan to combat enactment. — F. M. THREE COMING. “Fighting Youth,” with Charles Farrell, Andy Devine, June Martel; Charles Bickford, playing with a lion in “East of Java” and a shot from “Remember Last Night?” are seen. SUPPLIES THEATRE EQUIPMENT New Used KcbuiU Projectors, Screens, Soundheads, Amplifiers, Chairs, Portable Projectors, Arc Lamps, Rectifiers and Generators. IIKI’.tIUlM; AT l.OWINT MATHS S. O. S. CORP., 1600 Broadway, New York S.O.S. Buys Equipment at Highest Prices THEATRE EQUIPMENT "4 -STAR" SERVICE/ ★ Equipment of Known Quality Backed by a Guarantee of Satisfaction. ★ Service from a Local Branch by Men you Know and Trust. ★ Priced with the Benefit of the Mass Pur¬ chasing Power of a National Organization. ★ Guaranteed by all of the National Re¬ sources of a National Institution. National Theatre Supply Company ^ Offices in au FFIINCIFAL ClTlII J THERE'S A (■ NATIONAL Ifl |fl LSJM (y — AND A STORE NEAR J i. MAN YOU YOU— KNOW 9 Official Letter Service to the Motion Picture Industry Accurate List of all Theatres and Executives Mimeographing Multigraphing l’uhlic Stenography Addressing Folding Enclosing Mailing Advertising Publicity Printing GERALDINE S. PORTER Advertising and Letter Service 5927 Carpenter Street Bell: GRAnite 5927 The smart theatre owner will find listed here numerous services which will interest him during the successful operation of his showhouse. Each com¬ pany is an authority in its field and through long experience has proved reliable and trustworthy. Tell Our Advertisers You Sa w It In The Philadelphia Exhibitor