The Philadelphia Exhibitor (1935)

Record Details:

Title:
The Philadelphia Exhibitor
Date:
1935
Publisher:
Philadelphia, Jay Emanuel Publications, Inc.
Volume:
The Philadelphia Exhibitor (1935)
Leaf #:
0001057
Language:
English
Collection:
Hollywood Studio System
Format:
Periodicals
Contributor:
Media History Digital Library
Sponsor:
Media History Digital Library
Coordinator:
Media History Digital Library
Description:
Regional trade paper that began in Philadelphia, but expanded to include editions for other markets.
Date Added:
June 20, 2024
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THE PHILADELPHIA EXHIBITOR Novl5’35 37 A MIDSUMMER NIGHT'S DREAM INEY • JOE E. BROWN :k POWELL . S JQfU • ilLVI k OE HAVII1AND • i.MIA LOUiSE* FBAUK M HUGH POSTERS DISPLAYS ALD mNERS OGRAM NOVELTIES HOTO COMPLETE NEW YORK BLOCK POSTER CAMPAIGN AVAILABLE TO YOU! . ■ ■ v r ^ T— ^ ENLARGEMENTS FOR LOBBY FRAMES THEATRE poucy AND LOCAL ANGLES ' MIDSUMMER Ml 'III S l>RI AM THE PRICES JEP Photo A PRESSBOOK TO END ALL PRESSBOOKS. That’s what one wag said when he saw this latest creation from the Warner Brothers’ pressbook manufacturing establishment. With an all time high for excellence, such an achievement is presented here in a new manner. It was decided to photograph the spiral-bound work from various angles, giving exhibitors an eyeful of what the inside looked like. No description could adequately indicate how attractive the color work was. This will give some idea of what pains were taken to make the book worthy and attractive. "Mutiny" Wilmington Roscoe Drissoll, manager, Loew’s Park¬ way, Wilmington, pushed “Mutiny on the Bounty.” Starting three weeks in advance with screen teasers, here are a few things he did: Window display in the Delaware Power and Light Co. window including large colored pictures and stills; displays in stores; 3,000 bookmarks in the library; display in a window next to the theatre; large co-opera¬ tive ads; 2,500 booklets issued; schools and educational groups contacted; prevue for select guests. George Shepp, assistant, worked like a trojan with him on it.