The Philadelphia Exhibitor (1935)

44 Dec 1 1 3 5 THE PHILADELPHIA EXHIBITOR ELECTION of canvassmen, after being postponed, was held November 25. CANVASSMEN elected at the November 25 meeting were James Clark, Ben Amster¬ dam, Doc Levy, Ted Schlanger, Jay Emanuel, Earle Sweigert, Dave Weshner, Jack Beresin, Jack Greenberg, Joe Engel, Leonard Schlesinger. These will meet within a week to elect the officers for the club for the new year. Frank Fogel has already been made "fixer” for the club, which means attorney in layman’s language. The November 25 meeting indicated that there has been a re¬ vival in club spirit with members more enthu¬ siastic than at any time and more members taking a vital interest in the club. Prelim¬ inary plans reveal that a drive for more mem¬ bers will be started, some new ideas will be installed and that the 1936 season should be the best in the club's history. Elec¬ tion of Earle Sweigert to the canvassmen group indicates the vote of confidence given him during his regime as chief barker. THE PRE-THANKSGIVING PARTY night sponsored by the ladies' auxiliary brought out the largest club crowd. Various conti¬ nental dishes were served. Jim Clark donated a 15-pound turkey, won by Harry Weiner. An orchestra and gala floor show aided. A New Year’s Eve show is now planned. Mrs. William Clark, Mrs. Amy Fisher and Mrs. Earle Sweigert were queens for the night. TYPHOON AIR CONDITIONING has in¬ stalled the new ventilating apparatus, which certainly helps out. A big hand for Jim Dailey. THE LADIES’ AUXILIARY held a meet¬ ing the day after Thanksgiving. BARKER CHARLES ZAGRANS dug down deep into his pocket, paid himself for a sug¬ gested ticket for the Variety Club canvass¬ men. Charlie’s idea was to attract by big names, so anyone looking at the ballot saw Adolph Hitler, Benito Mussolini, Haile Selas¬ sie, Mae West, A1 Smith, Babe Ruth, Paul Whiteman, Eddie Cantor, Herbert Hoover, Walter Winchell, Barney Google. David Schlear, 70, proprietor, theatre, Ham¬ burg, narrowly escaped death November 1 5 when his car got out of control and plunged through the metal guard rail be¬ tween Hamburg and Orwigsburg on the state highway. He suffered a broken left jaw, concussion of the brain and lacera¬ tions of the head. A companion received lacerations of the head and face. Good sized crowds greeted the legalization of Sunday movies, November 1 7. A severe storm halted most of the out-of-town trade in Schuylkill C ounty. Final hearing of testimony on reorganization plans for the Higgins Enterprises was held by Referee in Bankruptcy L. F. Lybarger. A meeting to vote on the proposal will be held in Judge Moser’s office in Shamokin, December I 4. Official vote for Sunday movies in Schuylkill County, where seven communities okayed and six communities repudiated the issue, showed that under county-wide option the issue would have won. Total county vote in favor of the issue was 23,401 while votes against Sunday movies were 22,906. In Carbon County, five sections turned down Sabbath motion pictures while three favored them. — H. E. H. Advocates of the pari-mutual, wagering horse and dog racing measure are holding meet¬ ings and obtaining signatures to a petition to the governor to call a special session of the New Jersey Legislature to pass the bill, calling for a state-wide referendum. Allied Theatre Owners of New Jersey are alert, opposing the proposed legislation, in most every section of New Jersey. Allied New Jersey is also preparing to fight the pro¬ posed amusement tax which Republican political leaders advance as a means of securing $28,000,000 Emergency Relief Funds. Allied is to consider these propo¬ sitions at the Bermuda boat-trip session, December 7. State Theatre closed indefinitely. Mrs. Helen Hildinger, Strand Theatre, Mrs. Mary Bishop, Victory Theatre; Frank Henry, Strand Theatre, and Clark Hildin¬ ger, Stacy Theatre, plan to attend Allied New Jersey meeting this month on the boat trip to Bermuda. John Bodley, Gaiety Theatre, plans a num¬ ber of special events with his "Happy Holiday Club” a box office aid. — F. McC. Reports indicate that the Allied Jersey mem¬ bers will be joined by theatremen from all parts of the east when they embark on the jaunt to Bermuda shortly. Ask Questions Our Sales Promotion Department can help you as it has helped others: EXHIBITOR No. 1— Placed passes in his candy machine and his sales increased . 33% EXHIBITOR No. 2— Used a flasher button on his candy machine lights, and his sales increased. .21% EXHIBITOR No. 3— Instructed cashier to pass out nickels in her change and increased his sales. .19% IT PAYS TO ASK QUESTIONS See next issue for other ideas used by successful showmen. BERLO VENDING COMPANY 1518 N. Broad St., Phila. POPLAR 6011 Or GEO. P. AARONS 301 N. 13th Street LOCust 4245 THEATRE DESIGN Remodeling » Building H DAVID SUPOWITZ REGISTERED ARCHITECT 246 S. 15th St. Philadelphia Pennypacker 2291 1936 BOOKING CALENDAR uutke^ill 14 Months of Service ... A bigger, improved calendar — starting with December, 1935, and including January, 1937 , . All important Showman’s Dates in a clear, legible fashion . . . Size, 25 x 38 . . Only the trade journal that is published by a practical theatre owner for theatre owners could so anticipate a Showman’s needs . . . ANOTHER SERVICE FROM YOUR HOME TOWN TRADE JOURNAL! -TO ALL SUBSCRIBERS TO THE EXHIBITOR FREE I