The Philadelphia Exhibitor (1936)

24 Octl5’36 THE PHILADELPHIA EXHIBITOR SchanJtML Ernie Schmidt, in charge of advertising for Comerford Theatres, Inc., has returned from a honeymoon to Bermuda with a coat of tan that is the envy of the entire official family of the chain here. M. J. O T cole, Comerford official, has been more than busy these past few weeks arranging for the huge parade which featured Anthracite Week through the hard coal territory. Hodgson Walker, Scranton, custodian, Roosevelt, Green Ridge, died last week. Comerford officials announced they are go¬ ing ahead in rapid strides in installing Mirrophonic apparatus in house on the circuit. The next to get the new devices will be: Capitol, Wilkes-Barre; Capitol, Danville; Strand, Sunbury; Capitol, Wil¬ liams, Capitol, Pottsville; Capitol, Hazle¬ ton. A half-block of Comerford owned buildings in the I 00 block of Penn Avenue has been completely torn down and plans are com¬ pleted for the opening of a modern park¬ ing lot for theatre patrons and shoppers. Strand, Scranton, featured a tie-up recently with “Swing Time," with Packard dis¬ tributors. Harvey Hammond, organist, West Side, Scranton, is proving increasingly popular with his sing recitals ’ at the house. Ccmerford’s Grand Amateur Units opened two weeks ago at Capitol, Scranton, with Bob Hall as master of ceremonies. Manager Joe Elicker, Capitol, Hazleton, pulled a fast publicity stunt recently in tie-up with "Gorgeous Hussy in Hazle¬ ton daily. He featured full page with mail order house store, on radios, and got first page of second section. Manager Elicker got newsboys to switch sections, displaying his large-type streamer ad on film as Page One. Good results. GORDON WILLIAMS, JR. All the managers in Eddie Moore’s YorkLancaster district attended a recent meet¬ ing in Lancaster, when Harry Goldberg made his first appearance in the district since being promoted publicity chief for Warners. Eddie Moore, York district manager was pleased to hear of the promotion accorded C. J. Latta, who succeeded him as man¬ ager in the Main Line district out of Pitts¬ burgh. YOU’LL FIND YOURSELF BEHIND • • ■ IF you don't have positive con¬ trol over the sale o( your admission tickets. Modern Theatres use Ticket Registers which provide speed, conven¬ ience and definitely control cash receipts. MODEL “H” GOLD SEAL GENERAL R EGISTER CORPORATION 1540 Broadway New York, N. Y. Paul J. Harvey, Strand, is going to town on the managers parade campaign, arrang¬ ing numerous tie-ups and continuing to present big name attractions on the stage of the theatre. Manager Jules Reisman, Capitol, has finally broken down the resistance of one of the biggest and most exclusive women’s apparel shops in the city to tieups, and secured his first on Dodsworth. Manager Reisman has several neat tieups in mind for "The Big Broadcast." Sydney J. Poppay, manager, Rialto, has changed the style of his house organ, at least for the duration of the Managers’ Parade drive. He devotes less space to the week’s program, and gives his patrons some interesting little snapshots from Hollywood, together with brief notices on future pictures scheduled into the theatre. Paul J. Harvey, 42, manager, Strand, York, was fined $50 at a hearing before mayor Harry B. Anstaine, York, on a charge of violating York’s Sunday theatre closing ordinance. When Harvey was arrested, it was alleged that he had permitted his theatre to remain open fifteen minutes after midni ght on Sunday morning. — R. G. R. At Your COMMAND DAY and * * |1> iV i|> tV II Isn’t this what you want in a Printer? Complete equipment . . . executives and craftsmen trained in the traditions of advertising, printing and showmanship . . . men with the ability to contribute to the jobs you lay out or simply follow your instructions, as the case may be. Our Customers will attest the fact that we’ve been meeting these qualifications for years in regular Printing or Photo Offset Lithography. If it’s versatility you want — dependability and experi¬ ence . . . command us . . . day or night. NATIONAL PENN Printing Co. 1233 Vine Street Philadelphia Telephones: LOCust 0538 — Race 7881 SIMON LIBROS AL BLOFSON OSCAR LIBROS