Photoplay (Apr - Sep 1918)

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Photoplay Magazine — Advertising Section 103 One cannot know of Cutex and not love to use it. Cutex keeps my nails looking so beautiful, my friends often remark it" How to ^ive^our nails a perfect manicure Without ruinous cutting of the cuticle When you see how smooth Cutex keeps your cuticle, you will never cut it again H$}Q T has long been known that >) cutting ruins the cuticle. ^3£l'?f^\ Everywhere doctors and CiTnl/ CI ) skin specialists tell us: "do >^J^wx,\ — '. not cut the cuticle"; "cutting is ruinous". Some of us do not realize that the more we cut and clip, the more we have to— for every time we use scissors we are creating the very roughness and unevenness we are striving to overcome. It was to do away with cutting that Cutex was formulated. Cutex is absolutely harmless. With it you yourself can keep your cuticle smooth and firm, your nails shapely and attractive. Begin to have beautiful nails today File the nails to the desired length and shape. Then wrap a little cotton around the end of the orange stick (both come with Cutex), dip into the bottle and work around the base of the nails, gently pushing back the cuticle. Carefully rinse the fingers with clear water, pushing the cuticle back when drying the hands. A little Cutex Nail White applied Mail the coupon today with 15c for this complete Individual Manicure Set. It will give you several "manicures" underneath the nails removes stains. Finish with Cutex Nail Polish. Don't put it off. See how quickly even an abused nail can be made really lovely. If the skin around the base of your nail dries easily at certain seasons of the year, as that of many women does, apply a little Cutex Cuticle Comfort. This cream will help to keep your cuticle always soft and pliant. Cutex, the cuticle remover, comes in 30c, 60c and $1.25 bottles. Cutex Nail White is 30c. Cutex Nail Polish in any form is only 30c. Cutex Cuticle Comfort is 30c. If you do not find what you want in your favorite store, we shall be glad to supply you direct. A complete Manicure Set for you Send 15c now (10c for the set and 5c for packing and postage) and we will send you the complete Manicure Set shown below. Send for it now — don't let another day go by until you see how lovely your nails can look. Address Northam Warren, l)ept. 709, 11* West 17th St., New York City. If you live in Canada, send 15c for your sot to MacLean, Benn & Nelson, Limited, Dept/'i'*, 489 St, Paul Street West, Montreal, and get Canadian prices. Mail this coupon with 15c today Give your nails the most c_ lightful polish they have ever . — . (^iL-\ had, with Cutex Nail Polish ( -* ^-ep' NORTHAM WARREN Dept. 709, 114 W. 17th St. N. Y. City Name . Street . City. . . .State When you write to advertisers please mention PHOTOPLAY MAGAZINE.