Photoplay (Jan - Jun 1924)

The reading of this page will teach you the care of your gums and may prevent your toothbrush from ever "showing pink" The soft modern food that tastes so delicious does not give the gums the stimulation that rough, coarse food once gave. H isty eating reduces the mechanical stimulation which food gives to the gums. Hasty eating is an enemy; proper mastication is a friend. Soft foods and hasty eating are weakening gums and ruining teeth THE GREATEST DANGERS with which the teeth are threatened today are the dangers which follow in the train of a weakened gum structure. The records of the clinics and the daily experience of the dental profession show an alarming increase in the number of tooth troubles which have their source in the gingiva (the gum structure) of the human mouth. And the causes of this condition are not difficult to discover. Undoubtedly the greater nervous tension under which we live, and lack of sufficient exercise are, in many cases, contributing factors, but the source of most tooth troubles today can be traced to the modern diet. How soft foods cause the toothbrush to "show pink" LET'S FACE frankly the situation of your teeth and your gums. If you are an average person, you eat soft foods, with an undue amount of creamy substances and practically a total lack of roughage. Probably, too, you often eat it hastily; few people masticate their food one-tenth as much as is proper. What is the result ? Instead of stimulating the circulation of the blood in the gums, by the normal massage incident to proper mastication, gums get little or no "exercise." Pyorrhea, infected roots, diseased sockets and gingivitis are just the normal effects from the given causes. How Ipana helps soft gums become healthy Ipana is a tooth paste comparatively new. Yet in the short time it has been before the profession, thousands of dentists have written us that they have adopted it in their practice, and prescribe it to patients, especially when those patients show signs of congested, soft or bleeding gums. In stubborn cases they prescribe a gummassage with Ipana after the ordinary cleaningwith Ipana and thebrush, thushelping to restore the circulation, to relieve the congestion, and to provide the gums with that exercise that they need so badly, and which our modern food does not give them naturally. Granted enough exercise, enough stimulation, just as an athlete's muscles develop under exercise and use, the gums will grow firm and healthy. In strengthening soft gums and in healing bleeding gums, Ipana has a very specific A irtat tube, enough to last you for ten days, will be sent gladly if you will forward coupon below. BRISTOL-MYERS CO. 51 Rector St., New York, N.Y Kindly send me a trial tube of IPANA TOOTH PASTE without charpe or obligation on my purt. Name Address.. City Sfafe virtue. It contains ziratol, a positive antiseptic and germicide, and a preparation with a recognized hemostatic value. Dentists throughout the country use it after extraction to allay the bleeding of the wound, to heal infected tissue and to restore to irritated and under-nourished gums, their normal tonicity. Send for a Trial Tube of Ipana Tooth Paste You can judge from the generous sample tube, not only the healing effect of Ipana, not only its fine free-from-grit consistency, not only its remarkable cleaning power, but you can judge, too, its fine flavor and clean taste. For Ipana is a perfect proof that a tooth paste need not have an unpleasant taste, in order to be a beneficial agent. IPANA TOOTH PASTE — made by the makers of Sal Hepatica