Photoplay (Jan - Jun 1924)

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Palm and olive oils — nothing else — give nature's (jinn color to Palmolive Soap. Note carefully the wuiie and wrapper. I'almolive Soap is never sold unwrapped. a Let's Both Keep That Schoolgirl Complexion" Volume and efficiency produce 25c quality for only lO PUMOUVE The lovelier the mother, the more she rejoices in the beauty of her baby girl. How anxiously she guards this budding beauty, fostering it, protecting it with tender care. Her first concern, of course, is the little one's skin, that the exquisite texture of infancy may be retained through girlhood days. Thai this proper care is based on mildest, gentlest cleansing she has learned from her own experience. For most young mothers of today were brought up on Palmolive. Protects natural beauty Palmolive plays the part of protector when used as baby's soap. It soothes while it cleanses, through the gentle action of its mild, lotion-like ingredients. Baby's delicate, roseleaf skin is kept smooth and perfect, protected from all injurious irritation. The smooth, creamy Palmolive lather develops this beauty year by year, until it bursts into the bloom of a radiant schoolgirl complexion. Rare oils the secret The emollient qualities of the Palmolive lather is the secret of its beautifying action. It is the scientific blend of palm and olive oils — the same rare oils that Cleopatra used in the days of ancient Egypt. These cosmetic oils, so lotion-like in their action, make Palmolive the mildest of all toilet soaps. Thus, while it is a favorite "beauty" soap, it's the best of all baby soaps, too. For certainly your own finest, mildest complexion soap is most suitable for baby, for the same reasons. y Copyright 1024— The Palmolive Company 2290