Photoplay (Jan - Jun 1924)

82 Photoplay Magazine — Advertising Section How Thousands of Wfomen Have Made Their Hair Beautiful Why You, Too, Can Have Beautiful Hair, Soft, Silky, Wavy — Full of Life and Lustre YOU see beautiful hair everywhere today. Hair that is softer, silkier, brighter, more charming and more attractive. Beautiful hair is not a matter of luck. \ ou, too, can have beautiful hair. Beautiful hair depends almost entirely upon the way you shampoo it. Proper shampooing is what brings out all the real life and lustre, all the natural wave and color and makes it soft, fresh and luxuriant. When your hair is dry, dull and heavy, lifeless, stiff and gummy, and the strands cling together, and it feels harsh and disagreeable to the touch, it is because your hair has not been shampooed properly. When your hair has been shampooed properly, and is thoroughly clean, itwill be glossy, smooth and bright, delightfully fresh-looking, soft and silky. \\ hile your hair must have frequent and regular washing to keep it beautiful it cannot stand the harsh effect of ordinary soaps. I he free alkali in ordinary soaps soon dries the scalp, makes the hair brittle and ruins it. 1 hat is why discriminating women, everywhere, now use Mulsified COCOanut oil shampoo. This clear, pure and entirely greaseless product brings out all the real beauty of the hair and cannot possibly injure. It does not dry the scalp or make the hair bnrtle.no matter how often you use it. It you want to see how really beautiful you can make your hair look, just follow this simple method. A Simple, Easy Method FIRST, wet the hair and scalp in clear warm water. Then apply a little Mulsified cocoanut oil shampoo, rubbing it in thoroughly all over the scalp, and throughout the entire length, down to the ends of the hair. THIS is vt After tin \\o or tiiree teaspoonf tils w ill make an abundance or rich, creamy thrjlnotr Kpi I I rp. . . ill* lather. I his should be rubbed in thoroughly and briskly with the linger tips, so as to loosen the dandruff and small particles of dust and nut oil shampoo at floating alone in the water, and the entire mass, even while wet, will feel loose, fluffy and light to the touch, and be so clean it will fairly squeak when you pull it through your fingers. Rinse the Hair Thoroughly cry important, e final washing, the hair and scalp should be rinsed in at least two changesoi good warm water. After a Mulsified shampoo you will find your hair will dryquickly. evenly and have the appearance of being much thicker and heavier than it really is. If you want to always be remembered for your beautiful, well-kept hair.m akcit a rule to set a certain day each week tor a Mulsified cocoanut oil shampoo. Ibis regular weekly shampooing will keep the scalp sott and the hair tine, silky, bright, fresh-looking and fluffy, wavy and easy to manage, and it will be noticed and admired by c\ ervone. You can get Mulsthcd cocoa dirt that stick to the scalp. After rubbing in the rich, creamy Mulsified lather, rinse the hair and scalp thoroughly — always using clear, fresh, warm water. Then use another application of Mulsified. again working up a lather and rubbing it in briskly as before. Vm will notice the difference in your hair even before it is di\ . tor it will be soft and silky in the water. The strands will fall apart easily, each separate hair Bwrc advertisement in PHOTOPLAT MAC AXINi: i guu any drug store or toilet goods counter anywhere in the W o r 1 d . A 4ounce bottle should last for months. Mulsifie Cocoanut Oil Shampoo