Photoplay (Jan - Jun 1924)

i8 Photoplay Magazine — Advertising Section Make yourself beautiful with this most wonderful scientific discovery. There is no excuse now for a rough, blotchy, red skin. ^morcTacialax cleanses the skin, whitens the skin and nourishes the skin, all at one time. A soft, white velvety skin may now be yours. #1 at your druggists* Wonderful Free Offer — See the jat above? That's the exact size of the opaque glass jar of Facialax that we send you without cost. Enough to last you about 2 weeks. Just send 10c to cover mailing, packing, etc., and fill in coupon below. The Facialax Laboratory , 3106 S. Michigan Ave., Chicago, Illinois I Please send me one individual jar of Facialax I I 3 action cream, Enclosed find 10c I Name I I Address I AGENTS— We still have open some valuable territory. Write as. ALL D jfc y ft INSTRUMENTS . ALICES DM W M &U4MICE All famous American and imported band, orchestra or nolo offered at I prices. Hundreds of bargain t; ontoo. 5 Days Free Trial and I ba I. CONN \J"C" Melody al '"JB nlutod Saxoph m 1 old bell. I a t -J model, new pad ^ tory r antced Cumi. reeds strap. •y». List $100. r price. $8.55 -'•VrltoToday! Don't HOLTON Silver plated (tol.l bell Cornet, In .use. pearl lieya. Sli.-litlv usr.l. ■■oui|l|.-u-lv r.'bulll. k'liurantead new condition, perfect. D?i,ccir.t:..0?: $35.45 SPECIAL! Brand new Brass Cornet made by most famous factor; in u. s. Low pitch, peurl keys. List $35. $12.25 ■itc til Dials Mu.lc Homo. opt. 202. 320 S. Wabash Ave.. Chicago Beauty Culture Course at Home EARN S40 TO S7S A WEEK AUTHORIZED DIPLOMA MONEY BACK GUARANTEE Earn white you learn. Study in ftpare time. In 8 weeks eaay Icimonii can make vou expert In all brnnchea. miMWe, nisreel, manicure, paekn. dvelnir. blench, wavea, akin work. otc. N. ml fo "'•■: ctlcal Shop Instruction Prlvaleiea. Oel FREE hook NOW. ORIENTAL SYSTEM OF BEAUTY CULTURE 1 Dapt 24 1000 Dlyrsav Doulevnrd CMcngo Learn Cartooning £^T At Homo — In Your Spare Time from iiio school thai bos trained so many sucoossf ul cartoonl its of today riirnlni! from ISO 10 $200 ant] more a nroek. The London Ploture Chart MtMluul of 1 each I ni; iiiakt's original drawing easy 10 learn, Bend Be In Blani|)eforfuiltnfonnatlonandobart to tost your ability. Also \rav 006 THE LANDON SCHOO 1407 Notional Bide., Cleveland, O Cristo." E. S. Porter directed the picture in the Crystal -tu<lio> in New York. This prodiii tion was hardly completed when the Selig studios in Chicago rclea>ed a three-reel ver-ion of the >ame <tory through the General Film Company. This was a serious blow at the young Famous Players concern, with it -lender assets largely tied up in its first production. The picture had to go on the shelf to await a Liter turn at the market when the Selig version should have been forgotten by the exhibitors. Famous Players turned to the production of "The Prisoner of Zenda" with James K. Hackett, which appear in the records of today as its first picture. Beginning of Better Pictures The better, bigger picture was ready now, awaiting on its development for the evolution and growth of a system of distribution. It will presently be seen how the product exerted a force which brought into existence a new machinery for putting the picture into the theatres. The state's rights buyers who started with "Queen Elizabeth" and "The Prisoner of Zenda" were almost automatically selected to become factors in a new confederation of interests, rising in power until it dominated the industry. Some of the comment of the day concerning this idea of long pictures was an exposing illumination of some timid minds. Many of the wise ones were sure that eye strain from four or five reels, uninterrupted by song slides, would drive audiences from the theaters. Others were sure that it would be impossible to hold the interest of any considerable proportion of the motion picture public through a subject which occupied an hour of screen time. From the established camps of the orthodox motion picture producers, licensed and unlicensed alike, arose condemnatory pronouncements against the big picture idea. For the next ensuing three years "the feature craze" was the stereotyped phrase in the mouths of the old-line film makers and distributors. They were unconditionally opposed to the idea. These long pictures promised to cost money. They cost something even more serious — creative thought. Zukor's Innovations Cause Alarm Here the film business was just beginning to get going well on the quantity production program idea and along comes this fellow Zukor, trying to knock things into a cocked hat with his stage stars and stage plays and highsounding words and those everlastingly long pictures! Pictures were good enough. Why couldn't they have peace and settle down and just make money? Of course, Adolph Zukor was not the first to hold the idea of the feature picture involving famous names and famous stories. The progress of the motion picture can not be marked off neatly in individual steps like that. There was no one inventor of the motion picture and no one originator of anything important about it. The honest historian can not place his finger neatly on the calendar and say that before this date there were no features and that at a given hour and place the idea was born. The constructive idea embodied in the feature picture had been growing out on the advancing fringe of picture progress from the earliest attempts at screen narrative, "The Fall of Troy," "Homer's Odyssey," and George Melie's three-reel " Fairyland," all made in Europe, were early attempts in the sarnie direction. "The Life of Buffalo Bill." a five-reel effort of ioio which resulted in three reels of screen salvage, was a pioneer reaching toward the bigger thing. Closely contemporary with the beginnings of Zukor's project, a famous player in a famous play appeared in the independent field in the person of Nat Goodwin in "Oliver Twist." This picture was made at the Crystal studios Sure Way to Get Rid of Dandruff There is one sure way that never fails to remove dandruff completely and that is to dissolve it. Then you destroy it entirely. To do this, ju-^t get about four ouno-s of plain, ordinary liquid arvon; apply it at night when retiring; use enough to moisten the scalp and rub it in gently with the finger tips. By morning, most, if not all, of your dandruff will be gone, and two or three more applications will completely dissoiveand entirely destroy every single sign and trace of it, no matter how much dandruff you may have. Vou will find, too, that all itching of the scalp will stop instantly, and your hair will be lustrous, glossy, silky and soft, and look and feel a hundred times better. Vou can get liquid arvon at any drug store and four ounces is all you will need. This simple remedy has never been known to fail. The R. L, Watkins Co., Cleveland, O. You Can't Comb Out Dandruff 7 Out of 10 Women Need This BeautyTreatment Real beauty is often over-shadowed by blackheads, oily skin and enlarged pores. Helena Rubinstein, eekncrlea'ted vcrU avtkority on beauty. •:Js this treatment to clear the skin: Wash the Eace. w ttb Value Blackhead and Oren Peti I penetrate and rid the pores of Imparities; follow wtl Beaatifyiag Skinfood to stimulate the skin's actr and beautify it. Close the pores with VaUre Liquidinc which removes the "shine." rennes the skin texture and forms abasefor powder. Order today. Combination Treatment. $4.00. Ask tor "Secrets 01 Beauty" and Beauty Chart. 7 Out of 10 Need pea/la qu&nfaft 46 West 57th Street New York DANGEROUS LITTLE CUTS Germs may get in. Use antiseptic, gentle Ttlentholatum Write for free sample Mcntholatum Co., Buffalo, N.Y., Wichita, Kans. Every advertisement In PHOTOPLAY MAGAZINE Is guaranteed.