Photoplay (Jan - Jun 1924)

I 24 Photoplay Magazine — Advertising Section stains vanish Sani-FIush cleans the toilet bowl without scrubbing, without putting a hand near the water. No hard work. Simply sprinkle Sani-FIush into the bowl, follow directions on the can, and flush. Spots and stains vanish. The porcelain glistens. The hidden, unhealthful trap, too, is cleaned, purified and made sanitary. Sani-FIush destroys all foul odorst Nothing else can do the work of Sani-FIush. Always keep it handy in the bathroom. // not at your grocery, drug or /lardiiare store, send 25c for a full-size can. THE HYGIENIC PRODUCTS CO. Canton, Ohio Ssud-FluA fUg US. Pm: Of Cleans Closet Bowls Without Scouring whkles Qone in a week/ Wrinkles proclaim your ago -.rob you ol tholoyol youth! fcKO Urn, 11.. Remover removes w rinklcs by rcmovIlllt the muse: feeds tho lyiiiK I issues. makes npoxsiblo for new 'initios to form. Got Is famous Ego Fomqly Ch»rl FREE for linking. Easy us,-: experts deelnre It m Rreat stop A marvel.,'] t ,li icoVorT that node, ,, nn<lhv,.ii II,,. ■km: moulda Itlntoa firm, smooth aurfaeo. Itltmhos tho nkin rlenr of 1,1. mIsho,. Even thftvoryaoop Mm I irottnmo i I ofl onoil an, I will enlm-ly <lisnpixMr by n ftnlhltil uso ■ii . u , M,iii.. Remover. No Dttaoi produol even rjili Jo what i,., Wrinklo Romovor urn.,, I iMfly n<-.'»iii|illiihi<ii. •v DAI h D O U At'vYorkl I GRACE M. ANDERSON, | V. VIVAUDOU. Inc., 469 Sth Ave. HW. IMINow York 1 ! Mild, mo at ours your intonating Wrinklo Chart | FREE nn-i full Information nV.,„t Biro Wimki,. Remova* and . tho other remarkable Boo Tree taunt i Wow | This was in a period when the belter theaters v. ere ju^t beKinninK to dare to charge ten cents admission. Fifty dollar a day film rental were few and scattered. Eventually the five-reel K. & E. plays were cut from five reein to three and offered along with the little two and three reel "features" of the General Film Company, sold for what they might bring in the run of the trade. This was the first attempt of the stage to take dominion of the motion picture. Many others have followed down through the years, and each has faded off into an equally obscure conclusion. The stage discovered the motion picture too late. The shadow company in the little tin can had ahead)' begun to take the place of the road show and the stock company. Only a few years ahead, the show in the tin can was to claim a share in the lights of Broadway and overshadow the glories of the stage on its own Great White Way. Griffith, with Mutual, plunged into a campaign of production with amazing speed and celerity. He was specifically in charge of the operations of the now amalgamated RelianceMajestic studios. Griffith's contract called for a large salary, a stock participation, and the privilege of making two independent pictures of his own each year. He promptly discovered that if there was going to be any salary, he would have to make it quickly. "The Battle of the Sexes" went into production overnight and was ready for delivery in seven day-. When the situation calls for pot boilers, Griffith is a fast cook. The advertisements had announced that D. W. Griffith, the great Biograph director, was to supervise all Mutual productions.. The type was large and clear. Mack Sennett Declares His Independence A few weeks elapsed and this campaign penetrated as far as Los Angeles. Then another advertisement appeared announcing that, despite that Mutual's Griffith proclamation, "he has nothing to do with Keystone comedies." The advertisement was Mack Sennett's signed declaration of independence. Quite distinct and apart from the Mutual advertising of Griffith, a volley of page broadsides appeared in the trade journals, which were perhaps intended to lay the groundwork for the financing of those independent picture enterprises which had been stipulated in the Griffith contract. This campaign can be regarded at its effulgent and scenic best on page 36 of the Dramatic Mirror of December 31, 1913, which reads in part: D. W. GRIFFITH Producer of all great Biograph successes, revolutionizing motion picture drama and founding the modern technique of the art. Included in the innovations which he introduced and which are now generally followed by the most advanced producers arc: The large or close-up figures, distant views as represented first in Ramona, the ' switchback," sustained suspense, the "fadeout." and restraint in expression, raising motion picture acting to the higher plane which has won for it recognition as a genuine art. A list of productions which took in practically every picture Griffith had made from " ["he Adventures of Dolly" in 1908 to "Judith of Bethulia" followed. The advertisement was signed by "Albert II. T. Ban/.haf. counsellor at law and personal representative." A Battery of Limelights for Griffith Griffith was getting relief after some years oi" anonymous labor at Biograph. No longer would he bide his light under a bushel. There was certainly nothing stingy about the credits which Mr. Banzhaf showered upon his client. Doubtless these claims were made by and for Mr. Griffith in the utmost sincerity. But it ino mere technical quibble to point out that the livery advertisement in rrjOTor-LAY mag azini: is guarantee Mildred Davis. Photoplay Beauty, rtcommend* Ua-jbtU\n« You, Too, May Instantly Beautify Your Eyes With Just a wee touch of "MAYBE LUXE" will make light, short, thin eyelashes and brows ap naturally dark, long and luxurious, thereby givtnjt charm, beauty and soulful expression to any eyes. .-.:i ana nouliul expression to any eye Unlike other preparations, bos' lutely harmless and greaseless. w; Instant beautifying effect will delight you. Used by beautiful girls and women everywhere. Each dainty box contains mirror and brush. Jwo shades: Brtncn for Blondet, Black for Brunettes; 7So AT yolti dealer's or direct from OS, Accept Onlygenuino"MAVBELLIKB" and your satisfaction Is assured. Tear out this ad now as a reminder. MaybcUinc Co., 4750 52 Sheridan Road, Chicago Restores natural color to gray hair in ONE APPLICATION. Not arfccled by salt water bathing, perspiration, oils, hair tonics, shampoos or previous dyes. Will not stain scalp or rub ofl. Composed ot Henna and Herbs. Harmless. 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