Photoplay (Jan - Jun 1924)

•32 Photoplay Magazine — Advertising Section Reduced 53 Lbs. in 9 Weeks Mrs. Bayliss Went From 191 Lbs. to 1 38 Without Hardship "I never dreamed you could do it. Mr. Wallace," wrote thiswoll-knownyoungmatron of Philadelphia's socialelect. Wallace records brought a reduction of more than fifty pounds in a few weeks! But read her own story: "Here I am, back to 138 lbs. after my avoirdupois had hovered around the impossible two hundred mark! Your perfectly wonderful music movements — nothing else— did it. You have reduced my weight from 191 to 138, and lightened my heart as no one can know who has not had activities and enjoyments curtailed for years— and suddenly restored. "Thanks to Wallace, I can now wear the styles I want to. Because I once laughed at the idea of 'getting thin to music' I offer in humble apology, thisletter.myphotograph and permission to publish them. Very sincerely yours, Jessica Penrose Bayliss," Bryn Mawr, Penna. First Reducing Lesson Record and All! It's so easy to make your figure what it should be, and keep it that way — if you let Wallace show you how. Scores have done what Mrs. Bayliss did, some took off 60, 70, even 80 lbs. If only twelve or fifteen pounds too heavy, there is still less excuse for not looking and feeling your best. Wallace reducing records reduce naturally. No fasting, fatiguing methods to leave you with that "reduced" look. Why not try this remarkable method — free? You'll feel better, look better, and lose weight. Unless you do, go no further, nor pay Wallace a penny. Can any woman suffering from overweight decline such an invitation? Use this coupon: WALLACE, <353> 630 South Wabash Avenue, Chicago Please send me FREE and POSTPAID for free trial the original Wallace Reducing Record. FREE Name. Address , '^Brings you a Genuine oow) U N D E RWOOD ■S^y :■:.-. ..T. '.Y: P} E: VV 'R'-'-i .T.-.-.-E' R : 10 DAYS FREETRIAL $ggfillF£gaS?lft dMyayou aro not Batisfied with thiw lata mod*! UNDKKWOOU typewriter rebuilt by tbo famous Shipm&n Ward process. GREAT PRICE SAVING lury in tho world by our money anvinjr i EASY MONTHLY PAYMENTS gKwffl »l notice it wbilo you enjoy tho uno of this wonderful machine. Direct to you from tho largest typewriter fac moLbods. FREE BOOK OF FACTS MUte,!Kflg| r industry both instructive and cutcruuoum. Act Today 1 Mail Coupon Nhipmiti wan Mfti. Company 2016 Sliipinnn I'm Uin(: Montrose & Ravcnswood Avca., Chicago Kami St. and No City 5 Year Guarantee Vloiuio nvnd mo :. copy oJ four fr, o Look of fnrtn. xplninini? bargain otlor. Charlie Chaplin with the cast of a road show, "A ATight in a London Club." photographed outside the theater at Colorado Springs, shortly before pictures claimed him The Romantic History of the Motion Picture [ CONTINUED FROM PAGE 7 1 ] .State. against the licensing of "Quo Vadis," when George Kleine, a member of the licensed group, imported that remarkable picture. Now when Zukor, an outsider, with his "Queen Elizabeth" picture, appeared, it was easy to foresee the opposition that might be expected. H. N. Marvin and J. J. Kennedy appeared to have agreed that it would be well to license Zukor's "Sarah Bernhardt" production. "It may wake some of these fellows up to the fact that they have got to make pictures to stay in the business," they decided. A license for "Queen Elizabeth" was issued, and again the next Famous Players' subject, "The Prisoner of Zenda," was licensed. Famous Players "Outlawed" But this was the end of the line. Marvin and Kennedy could override the majority in the Patents Company no longer, more especially since the provisions of the licensing arrangement provided that the consent of the existing licensees had to be obtained for the issue of new licenses. Thereupon Famous Players became unlicensed and outside the pale, along with the rest of the Independents. And in due course, more in form than spirit, an infringement suit was brought against them. "No," was always the answer of the majority in the Patents Company to any such proposal of an extension of licenses. "Why should we let I hose fellows in? We are the only ones that have got the 'know how.' " This "know how" was the entirely erroneous assumption of the majority of the Licensed picture makers that they hail entire possession of the art of the motion picture. They deemed themselves the creators of the thing which created them. The error was fatal. Time is likely to show that very closely similar errors are still being made in the motion picture industry. Whatever advantage the licensed film makers had enjoyed in the possession of the "know how" was soon acquired by the independents by their raids on the Mart's of the older concerns. The Independents acquired the "know how" in large instalments along with J. Barney Sherry, Arthur Johnson, James Kirkwood. Stanner E. Y. Taylor, Marion Leonard, Florence Lawrence, Man' Pickiord, Mack Sennett, D. W. Griffith and Edwin S. Porter. At directors' meetings of the Patents Company and General Film in the fall of ion and the earlier months of igi2 the name of Fox and his Greater New York Film Rental Company often came up for discussion. There was some difference of opinion. "Let's save Fox for our alibi." was the plea of William T. Rock of the Yitagraph. ''As long as we let him compete with us it proves we are no trust." But Fox's exchange was a blot on the commercial landscape in the view of Kennedy. The New York Film Rental Company had to be absorbed into the General Film Company to complete the working out of the program and schedule, and to perfect the machine. It stood as a challenge to the authority of the General, and in New York, the key city, it was making the problem of price maintenance somewhat difficult. So the decision to drive Fox in prevailed, and then ensued the dickerings to buy the Greater New York for approximately the equivalent of a year of its profits. This has been told in an earlier chapter. But now the chronology of events becomes interesting. On Fox's refusal to sell, his exchange license was cancelled November 14. 1011. effective December 4. Fox became of a mind to sell and settle. His theater interests were developing. There would still be plenty to do. It looked like the best way out of a bad situation. But hi> lawyers. Rogers & Rogers, did not agree. Saul Rogers was for settlement in line with the leanings of his client. Gustavus Rogers was for war. Between the two Fox was considerably distraught. But at last it was decided to fight to a finish. A Long and Exhausting War It was a prolonged struggle. From the New York courts the case went before federal judges. Parallel with this battle the belligerent Rogers was waging through the department Every advertisement in photoplay magazine is guaranteed.