Photoplay (Jan - Jun 1924)

36 Photoplay Magazine — Advertising Section $ ILLUSTRATION REDUCED 1 C /"\ 256 pftt^B of faacinatinK 5\J HiePrin*ed fine paper and illustrated with many photographs never before published. Volume cloth bo u nd an d stamped in gold. THE Talmadge Sisters oAn intimate story of the world's most famous screen family Illustrated by many hitherto unpublished photographs How can you get into the movies? Achieve screen success? What will be required of you? How does it feel to be for the first time in a motion picture studio? All these questions, and many more, are answered for you as you follow the fascinating career of the Talmadge Sisters in these intimate and informative pages, written by their most constant companion, Mrs. Margaret Talmadge, mother of the "world's most famous film family." The price of this delightful book is SI. 50 net plus 10c postage. Write to Dept. P. Cinema Art Magazine Exclusive Sales Agents Land Tide Building Philadelphia, Pa. 3J ^ in DANCE TO SUCCESS! 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What are your opportunities in life, your future prospects, hapfriends, enemies, success in all undertakings and many other vital questions as indicated by ASTROLOGY, the most ancient and interesting science of history? Were you born under a lucky star? I will tell you, free, the most interesting astrological interpretation of the Zodiac Sign you were born under. Simply send me the exact date of your birth in your own handwriting. To cover cost of this notice and postage, inclose twelve cents in any form and your exact name and address. Your astrological interpretation will be written in plain language and sent to you securely sealed and postpaid. A great surprise awaits you! Do not fail to send birthdate and to inclose 12c. Print name and address to avoid delay in mailing. Write now — TODAY — to the ASTA STUDIO, 309 Fifth Ave., Dept. PH. New York What Would You Do? If obstacles of every kind seemed to be placed in your path? If you were forced into doing the very thing which you did not want to do? If your most cherished plans were continually thwarted? If progress seemed to be almost impossible? If your every action seemed to be anticipated? If you were continually embarrassed and humiliated by events which seemed to be beyond your control? Write and let me send you a key with which thousands are converting loss into gain, lack into plenty, fear into joy, and hope into fruition. It Will Cost You Nothing A copy will be sent to you without cost or obligation of any kind if you will address CHARLES F. HAANEL,206 Howard Bldg., ST. LOUIS, MO. three types of pictures; ten Class A, strictly famous players in famous plays; fifteen Class Is, well known picture players in famous pla\>. and fifteen Class C pictures to be made of odds and ends under the name of Famous Players Stock Company. Daniel Frohman and Adolph Zukor went shopping for plays and players. For Class A productions they got among others, Minnie Maddern Fiske, Lillie Langtry> Henry Dixie and John Barrymore. For Class B, the second rate line of productions, mind you, they started their list with Mary Pickford, then playing in David Belasco's "A Good Little DeviL" Of course Pickford made one Class A appearance, too, when Famous Players acquired "A Good Little Devil" with the whole Belasco ca.-t for $15,000. But her major activity was to head the Famous Players line of Class B productions, as "a well known picture player in famous plays and stories." It was, of course, recognized that Miss Pickford was probably the best known picture player, but Famous Players was then dominated by the glamor of the legitimate stage. It did not recognize in the motion picture an}' fame or famous players to compare with the stellar luminaries of the stage. The word star wa.still in 191 2-13 the especial property of the stage drama. The motion picture was still confessing a consciousness of inferiority. The motion picture still thought of itself as a mere shadow. "Little Mary" Heads "A Good Little Devil" Belasco's stage presentation of "A Good Little Devil" opened at the Republic theater January 8, 1013, and drew a considerable attention in the motion picture field because "Little Mary" headed the cast. The motion picture industry "pointed with pride" to one of its players honored by stage recognition. When Famous Players translated the play into a picture. David Belasco appeared with Miss Pickford in a bit of prologue. The name of Belasco had been borrowed and rented to lend dignity and importance to motion picture projects occasionally ever since. The brightening dawn of the feature drama illuminated promises of opportunity to more and more adventurers in the realm of the newart as the months went by. A wide scattering of budding efforts to enter the field can be traced in the pages of the motion picture and dramatic journals of the period. Out of the many, some few survived long enough to be factors in the new development. One of these, a project which brought into the industry a whole array of the dynastic names of the picture kingdom of today, is worth considering in detail. Among these interested observers of the new trend in pictures was Arthur Friend, a lawyer with some theatrical experience and connections in Milwaukee and New York. By the spring of 1913 Friend was enthusiastically telling everyone that there were great things ahead in the motion pictures and urging sonic sort of a venture. Among his friends were Jesse L. Lasky and Lasky's brother-in-law, Samuel Goldfish, now Gold'wyn — which is yet another motion picture story. The Laskys, the Goldfishes and the Friends gathered at Naples, Maine, a summer resort, in the season of '13. There Arthur Friend had a practically unlimited opportunity to pour out his excited anticipations concerning the motion picture business. Samuel Goldfish was then a salesman for for a glove manufacturing concern in New York. lie had some other business projects in view, but he listened with a tolerant patience and a growing interest. Jesse Lasky listened, too. perhaps not so much interested. Lasky had an eventful background of ups and downs. He had had experiences calculated to make him careful of the new and untried. He had started his working life as a cornet player in a San Francisco theater and, for a time, enjoyed the distinction of being the Every adrertlsemaot In PHOTOPLA1 m u:\7.ine is inaranteed.