Photoplay (Jan - Jun 1924)

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I ANSCO Si J ra *T'A A! YET — both come out nfih.t ! What's New in Photography This wonderful, new film we've succeeded in pei typical of \nsco progress. W e are making new inventions and improvements ;ill the time. Cameras — you should see 'on! \ ou can at any dealer's.) 1 he Automatic Ansco! Winds its own film — a brand-ne\. idea in cameras. No more double exposures. Six pictures in six seconds, if yon wish. I he Ansco Ready-Set! It's foolproof. No more ^uess about focusing or setting the shutter. Gets the pictures l time. And the Ansco Dollar Camera, the only roll-film camera at that price in the world! It's easy to get good pictures with Says Archie Ansco: "Cloudy day, bright day An: m t ither nay." I TWISTED that sentence around inte> rhyme on purpose. Funny how easy it is to remember a thing when a rhyme is tacked onto it. Frankly you ought to remember that jingle— remember it the next time you go to buy film. Remember to ask for Ansco Speedex Film. Because it means better pictures for you — more fun from your camera. I say real fun because you don't have to be a 100% judge of light to get good pictures. Why? Because you'll get good pictures in deeper shade and in blighter sunshine with Ansco Film than with any other film. In short, Ansco makes it hard for you to fail — easy to get the pictures you're after. Even if the light conditions aren't just right, it's just plain fun to get good pictures with Ansco. Which ore of these three classes are you in ? 1. You use some oilier film with just fair results — then you're the person I'm after! Here's a sporting proposition I want to put up to you. Load your camera with a roll of" Ansco film. Take yourpictu le in the shadows, some in thelight.l hen do the same with the film you have been using. Compare the pictures and you'll be an Ansco user for life! 2. 1 'ou've put your camera away on the shelf — given uv the whole thing in disgust because of failure after failure. Then blow the dust of ages off your l< lost companion. Stick in a roll of Ansco film. You'll get back all your old enthusiasm when the first pictures come from the finisher. 3. You use Ansco film already. No need to say another word! From your own results, you know I'm the champion truth-teller of the world. "Cloudy or bright — Ansco comes right." Beautifully illustrated cataloe on request. Ansco Photoproducts, Inc. ,Binghamton,N.Y. ANSCO speedexPILM When you write to advertisers ulease mention FIIOTOI'LAT MAGAZINE.