Photoplay (Jan - Jun 1925)

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Photoplay Magazine — Advertising Sec «7 You don't have to do this THE unsightly "white coat collar" — showered with dandruff — is rapidly going out of style. You really don't need to be troubled this way. And the way to correct it is a very simple one. Just mark down the following statement as a fact: Listerine and dandruff do not get along together. Try the Listerine treatment if you doubt it. Just apply Listerine, the safe antiseptic, to the scalp. Generously; ful strength. Massage it in vigorously for several minutes and enjoy that clean, tingling, exhilarating feeling it brings. After such a treatment you know your scalp is an tiseptically clean. And; clean scalp usually means a healthy head of hair, free from that nuisance — and danger signal of baldness— dandruff. When you write