Photoplay (Sep - Dec 1918)

Photoplay Magazine — Advertising Section Uhe Secrets of distinctive Vress WHAT is the secret of Petrova's charm ? Have you ever tried to analyze it ? The other evening I overheard two charmingly gowned women discussing this very question, as they came out of the theatre. One of them is the proprietor of an exclusive Fifth Avenue dressmaking establishment and for that reason her opinion was especially interesting to me. "Petrova's charm," she was saying, "lies first of all, of course, in her art as a great actress. But blended with that is the charm of her fascinating personality. And she gives expression to that personality not only through the mediums of facial expression and a superlative degree of grace, but also through dress. Her gowns are invariably distinctive. They are the last word in their expression of prevailing fashions, and yet there is an individuality about them that makes them also an expression of Petrova herself. This is the secret of their distinctive character. They express Petrova's individuality because she herself understands dress as few women understand it. She knows just the little touch, the change in line that makes a gown distinctively becoming to her." And now that you think about it, don't you see that that clever modiste was absolutely right? Did you ever notice the difference in the appearance of women you meet on the street, in the stores and shops, at church, in the theatre or wherever you go? Always there are a few dressed so attractively, so faultlessly in taste that you cannot help admiring them. These women often have no advantage in beauty over other women. Their advantage lies solely in the fact that they know and apply the principles of artistic design, color harmony, becoming style and countless other secrets of personal attractiveness to express their individuality and make them always appear at their very best. What would it mean to you to be able to express your own individuality in dress? Wouldn't you appreciate the satisfaction of knowing that every article of your attire is always becoming as well as stylish — an expression of yourself? I know you would and that is why I am sure you will welcome this news I have for the readers of Photoplay: After long and painstaking study, with the help, advice and endorsement of creators and leaders of fashion, Mary Brooks Picken, herself one of America's greatest authorities on dress, has written a wonderful book. It is called "The Secrets of Distinctive Dress," and it is brimful from cover to cover with intimate facts about the style, design and harmony of fashionable dress — little knacks of faultless taste — guarded secrets of fascinating women — and the principles underlying the development of social ease, grace, beauty and personal charm ! With the knowledge this book imparts so clearly, concisely and completely, any woman or girl, no matter where she lives, can become familiar with the beauty secrets of the world's best-dressed and cleverest women, and learn the fundamental principles of compelling admiration, attracting friends and developing a charming personality. For in this remarkable book all these things have been reduced to simple, practical rules that any woman can understand and apply.. The Secrets of Distinctive Dress" holds a message for you. If you have beea spe cially favored with natural grace and beauty of feature, this book will show you how to enhance your attractiveness. Or if you feel that you are "plain looking," if you have some little defects of figure, feature or complexion, if you realize that you do not make friends as rapidly as you should, if you are inclined to be backward, ill at ease in company and less popular than you would like to be, you can learn from "The Secrets of Distinctive Dress" just how to overcome these handicaps. This book is so important, it can mean so much helping every woman and girl to always appear charming and attractive, that the publishers want every woman to see and examine it for herself — without obligation or expense— in her own home. I have been authorized by them to say to readers of Photoplay that by merely filling out and mailing the coupon below, you can examine this new book in your own home for three days with out sending a single penny in advance. If at the end of that time you feel that you can afford to be without its constant help and aid, return it and you will be under no obligation whatever. If you want to retain it for your own, send only $2 and the book is yours. Would You Like to Know How to develop poise ? What you should do to counteract defects in your personal appearance ? What kind of corset will give you graceful lines and yet be entirely comfortable ? How to observe the fundamental laws of beauty and good health ? How to bring out the beauty of your eyes, hair, etc. ? How you may have a beautiful complexion ? How you can dress to give your cheeks more color? How to know your own good and bad features? How to master the principles of style and dress harmony ? How to select the models best suited to your personality ? How to add just the needed touch to an ordinary, plain dress ? What dress accessories mean to the woman of refinement ? How the best dressed women wear jewelry ? What errors to avoid in choosing waists — skirts? How to dress most appropriately for your work ? These and hundreds of other questions associated with the cultivation of personal charm and attractiveness are answered by this wonderful book which you can examine —without obligation or expense— by merely filling out and mailing the coupon ! How to acquire a winning personality? How to express your individuality in dress ? How to always appear at your best i How to win admiration f What colors bring out your best features ? Whether you should dress your hair high or low ? How to make your hands add to your attractiveness? How to make yourself appear taller or shorter? What kind of dress will give you a fashionable figure ? How to attract friends? How to be sure your attire is faultlessly correct ? How to make yourself appear more slender ? How to acquire a graceful carriage i What is the first essential of faultless dress? What kind of clothes make you seem younger? How to become graceful and always at ease ? How to dress appropriately for all occasions? What colors harmonize perfectly in a costume ? How the most refined women use perfume ? Madame Olga Petrova "The Secrets -~f Distinctive Dress" is a handsome volume of generous size, 250 pages beautifully printed and bound in cloth with gold stamped covers, a book you will be proud to have in your library or for daily reference and use in your boudoir. It is safe to say that never before was a book so vitally important and so beautifully published, offered to women through such a liberal offer. Remember that it does not cost you a penny to see it with your own eyes, to keep it for three full days and learn at first hand just what it can mean to you before you have to decide whether you will own it. You do not even need to write a letter. Just fill out and mail the convenient coupon below and this handsomely bound, beautifully illustrated, wonderfully instructive and helpful book will come to you, postpaid, by return mail. When the secrets of attractive distinctive dress and charming personality are so easily within your reach, why go another day without them? Write your name and address on the coupon no-Tv. y/////////////////////////r///////////«//////«////«//y» WOMAN'S INSTITUTE Dept 217-J, Scranton, Penna. Please send me, all charges prepaid, a copy of "The Secrets of Distinctive Dress." I promise to send you two dollars ($2.00) or return the book within three davs. Same Address When you write to advertisers please mention PHOTOPLAY MAGAZINE