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Educational Films
A department of service in the application of the motion picture to one of its greatest fields of usefulness
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LAXG! Clans!
There goes an ambulance — sliding through the evening shadows along a tenement side-street. Children, playing before bedtime, fall back from
At Unde Sam's suggestion, Essanay is producing a series of six short reels on domestic science. Eleanor Lee Wright, a food expert, appears (as shown at lower right) demonstrating "conservation without starvation."'
the gutters to permit its passage — children who shout —
"Come on, fellers — free movies!"
The kids are right. Movies! Educational movies, projected from the roof of the ambulance, thrown fourteen feet onto an impromptu screen.
This is in Cleveland, where the health department has a more constructive way of administering to its citizens, other than by merely rushing them to the emergency wards when mangled or stricken. Cleveland is enlivening i's local "Better Babies" campaign by motion pictures, reaching into the furthermost corners of poorer districts. At appointed evening hours, reels are shown, demonstrating the proper care of infants. Scores of mothers stand around these ambulances as the pictures flicker on the screen, reared up against tenement walls. Lectures are delivered in conjunction with the pictures, announcement of which is made sometime during the day when a place of showing has been decided upon.
Each of Cleveland's ambulances possesses full motion picture equipment. The unique plan is in charge of J. D. Halliday, of the Health Department.
Municipal cognizance of the educational power of the motion picture is not confined to Cleveland, however. Comes to mind a little midwestern city that has itself established a theatre; more than that, the theatre is in one of the best rooms in Wisconsin's state capitol building. The town is Madison, and the man who evolved the idea is M. F. Blumenfeld, superintendent of Public Properties.
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"I designed the picture show idea originally," explains Mr. Blumenfeld, "as a place for furthering the patriotic spirit. We showed a number of patriotic reels, such a? 'Paul Revere's Ride,' 'How England Prepared,' 'The Birth of the Flag,' and 'Civilian Preparedness.' Now we are adding comedies and other educational features."
And read of more Wisconsin bustle —
The University of Wisconsin has 600 reels of live educational films. They have helped the rural schools throughout the state get their projectors and now fully 50 per cent of the schools use the hundreds of college reels.
The Rev. Leonard E. Blackmer succeeded in increasing his attendance at the La Crosse, Wis., St. Paul's Universalist church, 500 per cent as a result of religious movies in conjunction with Bible class lessons.
Which brings to mind the fact that in Las Vegas, Tex., the Bible Film company is now working on Sunday school lessons and stories from the Bible. The desert lands