Photoplay (Jul - Dec 1921)

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Served Perfectly ! How it is done with America's Favorite Beverage With a deft, sure hand he adds the tee-cold, sparkling water. It looks for an instant as though the glass would overflow, but it doesn't. The amount is five ounces — exactly the right proportion. You may take up a bit of the proportion of water with ice, as a small cube or crushed. Stir with a spoon. 4* You meet few men with skill like that of the soda fountain expert. He takes a six-ounce glass and draws just one ounce of Coca-Cola syrup — the precise base for the best drink — service that eliminates waste. Take a six-ounce glass, not a larger or a smaller one. <*" One press on the syrup syphon, with the soda man's sense of touch for exact measurements, gives one ounce of Coca-Cola syrup — you know just where it should come to in the glass to be precisely the right amount. Pull the silver faucet for five ounces of pure, ice-cold carbonated water — with the one ounce of syrup, this quantity fills the glass. Drink Done quickly? You bet. The rising bubbles just have time to come to a bead that all but o'ertops the brim as the glass is passed over the marble fountain for the first delicious and refresh ing sip. A* That's the soda fountain recipe for the perfect drink, perfectly served. Coca-Cola is easily served perfectly because CocaCola syrup is prepared with the finished art that comes from the practice of a lifetime. Good things of nine sunny climes, nine different countries, are properly combined in every ounce. It has all been done in flashes. The glass is before you before there is time for consciouswaiting. Thirst is answered by the expert with Coca-Cola in its highest degree of deliciousness and refreshingness. Guard against the natural mistakes of too much syrup and too large a glass. Any variation from the ratio of one ounce of syrup to five ounces of water, and something of the rare quality of CocaCola is lost; you don't get CocaCola at the top of its flavor and at its highest appeal. Coca-Cola is sold everywhere with universal popularity, because perfect service and not variations is a soda fountain rule. DELICIOUS and REFRESHING THE COCA-COLA COMPANY, ATLANTA, GA.