Photoplay (Jul - Dec 1921)

Photoplay Magazine — Advertising Section re Jam Tomorrow — No Jam Today" {Continued from page 61) will ever recover any of their funds. Photoplay has always maintained t hat the legitimate American film industry was sound financially and morally and no stronger proof could be had of this contention than the manner in which the industry has weathered the financial gales of the past few months. Comparatively few legitimate film companies have failed or suspended business. Nearly all of them have had to retrench but the soundness of the industry may best be gauged by the fact that only a few bankruptcies have occurred. It is likewise worthy of note that while production has been curtailed in quantity, the quality has not been affected. In fact, American motion picture companies produced a greater number of artistic pictures during the last six months of 1°20 and the first six months of 1921 than during any other i welve months in the historyof the industry. Photoplay's campaign has been without malice against any single individual or company. This magazine has merely stated the facts, and the facts were bad enough. It has selected carefully a few of the most interesting cases of stock promotion to show the different methods pursued by different promoters. But there is no great variety of working methods. After you have analyzed a dozen stock sales circulars and talked to the promoters of the companies, you know the stories of practically all of these ventures. To relate the story of every one of these wild financial and business ventures would mean telling the same story over and over again with a few minor details which may vary in the cases of the individual companies. Photoplay does not propose to bore its readers with such repetitions. What we have done is to offer sufficient proof that a company started by the public sale of stock is simply doomed to failure. The cost of such financing is utterly prohibitive. It is never less than 40 to 50 per cent of the total capital. Even D. W. Griffith could not make money for his stockholders if he had to pay $500,000 in commissions for every million dollars worth of stock sold. In closing this series of articles, Photoplay wants to thank the Federal and local authorities for the assistance they have given the magazine in the course of its investigation. Photoplay especially wishes to acknowledge the cordial cooperation it has received from the Associated Advertising Clubs of the World. Throughout its campaign this magazine has cooperated with the Vigilance Committee of the National Association of the Motion Picture Industry of which Mr. James R. Quirk, Editor of Photoplay, is the chairman. The legitimate motion picture industry of this country realizes today as it has never done before that it is more vitally concerned than anyone else in cleaning its own house. "We Pay Him $100 a Week!" "Looks pretty young for the Manager's desk, doesn't he, Jim? "He is, too, according to the standards you and I used to go by. But it's the day of young men in big jobs. I honestly believe this department is in better hands today than at any time since we've been in business. "I decided six months ago that we needed a new manager. At that time Gordon, there, was one of the youngest men in the office and was pegging away at a small job. But when I starced checking up around here I found he was handling that job to perfection. "I brought him into the office one day and started to draw him out. What do you suppose I discovered ? For more than two years he had been studying with the International Correspondence Schools at Scranton. Prepared his lessons in the evening and during noon hour. "I kept him talking for nearly three hours and I found that in actual knowledge and training Gordon was years ahead of any man in the office. "So I gave him the job. 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Ask yourself these questions fairly. You must face them if you expect advancement and more money. For now, more than ever before, the big jobs are going to men with special training. You can get the training you need right at home in spare time. For thirty years the International Correspondence School* have been helping men out of routine I □ ELECTRICAL UUMHt I D Eleetrlo Lighting and Kyi. 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