Photoplay (Jul - Dec 1921)

Photoplay Magazine — Advertising Section Millions of People Can 'Write Stories and Photoplays and Dorit Know It/ THIS is the startling assertion recently made by E. B. Davison, of New York, one of the highest paid writers in the world. Is his astonishing statement true? Can it be possible there are countless thousands of people yearning to write, who really can and simply haven't found it out? Well, come to think of it, most anybody can tell a story. Why can't most anybody write a story? Why is writing supposed to be a rare gift that few possess? Isn't this only another of the Mistaken Ideas the past has handed down to us? Yesterday nobody dreamed man could fly. Today he dives like a swallow ten thousand feet above the earth and laughs down at the tiny mortal atoms of his fellowmen below! So Yesterday's "impossibility" is a reality today. "The time will come," writes the same authority, "when millions of people will be writers — there will be countless thousands of playwrights, novelists, scenario, magazine and newspaper writers — they are coming, coming — a whole new world of them!" And do you know what these writers-to-be are doing now? Why, they are the men — armies of them — young and old, now doing mere clerical work, in offices, keeping books, selling merchandise, or even driving trucks, running elevators, street cars, waiting on tables, working at barber chairs, following the plow, or teaching schools in the rural districts, and women, young and old, by scores, now pounding typewriters, or standing behind counters, or running spindles in factories, bending over sewing machines, or doing housework. Yes — you may laugh — but these are The Writers of Tomorrow. For writing isn't only for geniuses as most people think. Don't you believe the Creator gave you a story-wrilinij-facully just as He did the greatest writer? Only maybe you are simply "bluffed" by the thought that you "haven't the gift." Many people are simply afraid to try. Or if they do try, and their first efforts don't satisfy, they simply give up in despair, and that ends it. They're through. They never try again. Yet, if, by some lucky chance they had first learned the simple rules of writing, and then given the i magination free rein, they might have astonished the world! BUT two things are essential in order to become a writer. First, to learn the ordinary principles of writing. Second, to learn to exercise your faculty of Thinking. By exercising a thing you develop it. Your Imagination is something like your right arm. The more you use it triestronger it gets. The principles of writing are no more complex than the principles of spelling, arithmetic, or any other simple thing that anyjody knows. Writers learn to piece together a story as easily as a child sets up a miniature house with his toy blocks. It is amazingly easy after the mind graspn thesimple"knowhow." A little study, a little patience, a little confidence, and the thing that looks hard often turns out to be just as easy as it seemed difficult. Thousands of people imagine they need a fine education in order to write. Nothing is farther from the truth. Many of the greatest writers were the poorest scholars. People rarely learn to write at schools. They may get theprinciplesthere, but they really learn to write from the great, wide, open, boundless Book of Humanity! Yes.seething all around you, every day, every Misa Helena Chadwick, famou3 Goldwyn Film Star, says: "Any man or woman who will Irarn this New Method of Writing ought to sell stories and plays with ease." LETTERS LIKE THIS ARE POURING IN! "Every obstacle that menaces success can be mastered through this simple hut thornuKh system.''-MKS OLIVE M1CHAUX, ClIARLEROl. PA. "I can only say that lam amazed thatit is possible to set forth the principles of short story and photoplay writing itiaurh a clear, concise manner. "- G O R D O N MATHEWS. Montreal, Can. ' ' I received your Irving System some time apro. It is the most remarkable thinfj I have ever seen. Mr. Irvinir certainly has made story and play writing amazingly simple and easy." — ALFRED HORTO, Niagara Falls. N. Y. "Of all the compositions I have read on this subject, I find yours the most helpful to aspiring authors " HAZEL SIMPSON NAYLOR, Litfrary Editor, Motion picture Magazine. "With this volume before him. the veriest novice should be able to build stories or photoplays that will find a ready market. The best treatise of its kind I have encountered in 24 years of newspiper and literary work. — H PIERCE WELLER. Man. AGlNf, EniTOR, Thk BinghamTON PRESS. "When I first saw your ad I was working in a shop for $30 a week. Always having worked with my hands, I doubted my ability to make money with my brain. So it was with much skepticism that I sent for your Easy Method of Writing. When the System arrived, I carefully studled it evenings after work . Within a month I had completed two plays one of which sold for J600. the other for $450 I unhesitatingly say that I owe it all to the Irving System. ••--HELEN KINDON, Atlantic City, N. J. hour, every minute, in the whirling vortex — the flotsam and jetsam of Life — even in your own home, at work or play, are endless incidents for stories and plays — a wealth of material, a world of things happening. Every one of these has the seed of a story or play in it. Think! If you went to a fire, or saw an accident, you could come home and tell the folks all about it. Unconsciously you would describe it all very realistically. And if somebody stood by and wrote down exactly what you said, you might be amazed to find your story would sound just as interesting as many you've read in magazines or seen on the screen. Now, you will naturally say, "Well, if Writing is as simple as you say it is, why can't / learn to write?" Who says you can't? T I ST EN ! A wonderful ±-t FREE book has recently been written on this very subject — a book t hat tells all about the Irving System — : Startling New Easy Method of Writing Stories and Photoplays. This amazing book, called "The Wonder Book for Writers," shows how easily stories and plays are conceived, written, perfected sold. How many who don't dream they can write, suddenly find it out. How the Scenario Kings and the Story Queens live and work. How bright men and women, without any special experience, learn to their own amazement that their simplest Ideas may furnish brilliant plots for Ploys and Stories. How one'? own Imagination may provide an endless gold mine of Ideas that bring Happy Success and Handsome Cash Royalties. How new writers get their names Into print. How to tell if you ARE a writer. How to develop your "story fancy " weave clever word-pictures and unique, thrilling realistic plots. How your friends may be your worst judges How to avoid discouragement and the pitfalls of Failure. How to WIN! This surprising book is ABSOLUTELY FREE. Sim ply send 10 cents in U. S. coin or stamps to cover cost of packing, addressing and mailing this book. No further charge No obligation. YOUR copy is waiting for you. Write for it -VOII'. GET IT. IT'S YOURS. Then you can pour your whole soul into this magic new enchantment that has come into your life— story and vlay writing. The lure of it the love of it, the luxury of it will fill your wasted hours and dull moments with profit and pleasure. You will have this noble, absorbing. money-makinE new profession! And all in your spare time, without interfering with your regular job. Who says you can't make "easy money" with your brain! Who says you can't turn vour Thoughts into cash! Who says you can't make your dreams come true! Nobody knows — BUT THE BOOK WILL TELL YOU. So why waste any more time wondering, dreaming, waiting? Simply fill out the coupon below and send to us in a letter with 10c to cover mailing. You're not BUYING anything, you're getting it ABSOLUTELY FREE. A book that may prove the Book of Your Destiny. A Magic Book through which men and women, young and old may learn to turn their spare hours into c sh. Get your letter in the mail before you sleep tonight. Who knows — it may mean for you the Dawn of a New Tomorrow! Just address The Authors' Press. Dept. 253, Auburn, New York. • THE AUTHORS' PRESS, DepL 253 Auburn, N.Y 5 Send me ABSOLUTELY FREE. "The Wonder Book ! for Writers" This does not obligate me in any way. ! I enclose 10c to cover mailing. Studio Directory For the convenience of our readers who may desire the addresses of film companies we give the principal active ones below. The first is the business office; (s) indicates a studio; in some cases both are at one address. ASSOCIATED PRODUCERS, INC., 729 Seventh Ave., N. Y. (s) Maurice Tourneur, Culver City, Cal. (s) Thos. H. Incc, Culver City, Cal. J. Parker Read, Jr., Ince Studios, Culver City, Cal. (s) Macl: Sennett, Edendale, Cal. (s) Marshall Neilan, Goldwyn Studios, Culver City, Cal. (s) Allan Dwan. Hollywood Studios, 6642 Santa Monica Blvd., Hollywood, Cal. (s) King Vidor Productions, 7200 Santa Monica Blvd., Hollywood, Cal. BLACKTON PRODUCTIONS, INC., Bush House, Aldwych, Strand, London, England. ROBERT BRUNTON STUDIOS, 5300 Melrose Ave., Hollywood, Cal. CHRISTIE FILM CORP., 6101 Sunset Blvd., Hollywood, Cal. EDUCATIONAL FILMS CORP., of America. 370 Seventh Ave., N. Y. C. FAMOUSPLAYERSLASKY CORP., Paramount, 485 Fifth Ave.. New York City, (s) Pierce Ave. and Sixth St., Long Island City, New York. (s)Lasky, Hollywood, Cal. British Paramount (s) Poole St., Islington, N. London, England. Realart, 469 Fifth Ave., New York Citv. (s)211 N.Occidental Blvd., Los Angeles, Cal. FIRST NATIONAL EXHIBITORS' CIRCUIT, INC., 6 West 48th St., New York; R. A. Walsh Prod., 5341 Melrose Ave., Hollywood, Cal. Mr. and Mrs. Carter Dc Haven, Prod., Louis B. Mayer Studios, Los Angeles. Anita Stewart Co., 3800 Mission Road, Los Angeles, Cal. Louis B. Mayer Productions, 3800 Mission Road, Los Angeles Cal. Norma and Constance Talraadge Studio, 318 East 48th St., New York". Katherine MacDonald Productions, Georgia and Girard Sts., Los Angeles, Cal. David M. Hartford, Prod., 3274 West 6th St., Los Angeles, Cal. Hope Hampton, Prod., Peerless Studios, Fort Lee, N. J. (s) Chas. Ray, 1428 Fleming St., Los Angeles. FOX FILM CORP., fs) 10th Ave. and 55th St., New York; (s) 1401 Western Ave., Hollywood, Cal. GARSON STUDIOS, INC., (s)1845 Alessandro. St., Edendale, Cal. GOLDWYN FILM CORP., 469 Fifth Ave., New York; (s) Culver City, Cal. HAMPTON, JESSE B., STUDIOS, 1425 Fleming St., Hollywood, Cal. HART, WM. S. PRODUCTIONS, (s) 1215 Bates St.. Hollywood. Cal. HOLLYWOOD STUDIOS, 6642 Santa Monica Blvd., Hollywood, Cal. INTERNATIONAL FILMS, INC., 729 Seventh Ave., N. Y. C. (s) Second Ave. and 127th St., N. Y. METRO PICTURES CORP., 1476 Broadway, New York; (s) 3 West 61st St., New York, and 1025 Lillian Way, Hollywood, Cal. PATHE EXCHANGE, Patlie Bldg.. 35 W. 45th St., New York. (s)Geo. B. Seitz. 134th St. and Park Ave., New York City. ROBERTSON-COLE PRODUCTIONS, 723 Seventh Ave., New Y'ork; Currier Bldg., Los Angeles; (s) corner Gower and Melrose Sts., Hollywood, Cal. ROTHACKER FILM MFG. CO., 1339 Diversey Parkway, Chicago, 111. SELZNICK PICTURES CORP., 729 Seventh Ave., New York; (s) 807 East 175th St., New York, and West Fort Lee, N. J. UNITED ARTISTS CORPORATION, 729 Seventh Ave , New York. Mary Pickford Co., Brunton Studios, Hollywood, Cal.; Doughs Fairbanks Studios, Hollywood, Cal.; Charles Chaplin Studios, 1416 LaBrea Ave.; Hollywood, Cal. D. W. Griffith Studios, Orienta Point, Mamaroneck, N. Y. George Arliss Prod., Whitman Bennett Studio, 537 Riverdale Ave., Yonkers, New York. UNIVERSAL FILM MFG. CO., 1600 Broadway. New York; (s) Universal City. Cal. VITAGRAPH COMPANY OF AMERICA, 469 Fifth Ave.. New York; (s) East 15th St. and Locust Ave., Brooklyn, N. Y., and 1708 Talmadge St., Hollywood, Cal. Every advertisement in riTOTOri.AY MAGAZINE is guaranteed.