Photoplay (Jul - Dec 1921)

Photoplay Magazine — Advertising Section ^ iHe PRICELESS INGREDIENT v IE In the city of Bagdad lived Hakeem, the Wise One, and many people went to him tor counsel, which he gave freely to all, asking nothing in return. There came to him a young man, who had spent much but got little, and said: "Tell me, Wise One, what shall I do to receive the most for that which I spend?" Hakeem answered, "A thing that is bought or sold has no value unless it contain that which cannot be bought or sold. Look for the Priceless Ingredient." "But, what is this Priceless Ingredient?" asked the young man. Spoke then the Wise One, "My son, the Priceless Ingredient of every product in the market-place is the Honor and Integrity of him who makes it. Consider his name before you buy." Three words of this old tale — "The Priceless Ingredient" — tell the story of the House of Squibb, revealing the secret of its service and success. E. R. Squibb & Sons was founded in 1858 by Dr. Edward R. Squibb, a physician and chemist of high principles and ideals. He was inspired, not by hope of financial gain (for he had money enough for all his needs), but by professional duty and personal honor. His aim was to set a new and higher standard in chemical and pharmaceutical manufacture, by making products of greater purity than had yet been known. Within three years the Squibb Laboratories had attained a position of leadership. In 1861 the Government of the United States turned confidently to Squibb for products needed for a million men in our Civil War. That was sixty years ago. The reputation so early won, the House of Squibb holds today inviolate and values far above profits. In 1917, as in 1861, the United States Government again turned confidently to Squibb for products needed for millions of men in the World War, and after the War, conferred upon the House o£ Squibb the Award for Distinguished Service. For more than half a century the name Squibb has been recognized as full guaranty of skill, knowledge and honor in the manufacture of chemical and pharmaceutical products made exclusively for the medical profession and used only by the physician and the surgeon. The name Squibb on Household Products is equally valued as positive assurance of true purity and reliability. Squibb's Bicarbonate of Soda — exceedingly pure, therefore without bitter taste. Squibb's Epsom Salt — free from impurities. Preferred also for taste. Squibb's Sodium Phosphate — a specially purified product, free from arsenic, therefore safe. -highest quality. Squibb's Milk of MagnesiaPleasant and effective. Squibb's Cod Liver Oil — selected finest Norwegian; cold pressed; pure in taste. Rich in vitamine. Squibb's Olive Oil — selected oil from Southern France. Absolutely pure. (Sold only through druggists.) Squibb's Sugar of Milk — specially refined for preparing infants' food. Quickly soluble. In sealed tins. Squibb's Boric Acid — pure and perfectly soluble. Soft powder for dusting; granular form for solutions. Squibb's Castor Oil — specially refined, bland in taste; dependable. Squibb's Stearate of Zinc — a soft and protective powder of highest purity. Squibb's Magnesia Dental Cream — made from Squibb's Milk of Magnesia. Contains no soap or other detrimental substance. Corrects mouth acidity. Squibb's Talcum Powder — Carnation, Violet, Boudoir, and Unscented. The talcum powder par excellence. Squibb's Cold Cream — an exquisite preparation of correct composition for the care of the skin. Sold by reliable druggists everywhere, in original sealed packages. The "Priceless Ingredient" of every product is the honor and integrity of its maker. I ? Wnen you write to advertisers please mention PHOTOPLAY MAGAZINE.