Photoplay (Jan - Jun 1919)

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PHOTOFL \\ M AGA/.l N I \i)\ i It i im \t. Si i iio\ From the Skin Out i c ontmued from pa^t ji t were in. nil cntirelj oi feathers, and the wardrobe department followed this infor ■nation, the feathers wen dyed and pasted by hand on the enormous patterns cut. The armour worn by Farrar as Jeanne w.i wrought from German silver l>\ the besl silversmith obtainable and wa .Hiilieiitu in i-\iT> detail However, the largest part of the work i-m connection with up to date ami .id Vance dressin . \ soon a a script is ready for produ< lion a copy i> sent to the head oi the ward robe department, who studies it carefullj lor several days She attempts first to visualize the character and then to work out clothes that Mich a character would choose. (.This i not hunk, either, for beautiful gowns have been discarded by sev designers because they were out of chari Then she consults with the director, the star it there is one, and tin' art director After that she block out her costumes. -elects the materials from her >tock. buys what -lu has not on hand, arranges fittings to -uii the players who arc probably work ing on another picture and are hard lo get, and -elects the garments to be worn bj extra people. (A star never wear a gar merit twice, but it is brushed up and held over for extras.) The wardrobe department at Lasky's ii>erhap the largest and best equipped on the coast. Mrs. A. B. Hoffman, the de signer and modiste, make at least one and often two trips a year to New York, ex actly as the buyer tor a smart shop might do. While she i there, she visits the theatres, goes to the smart hotels, tea rooms and cafes, accepts social invitations and in this manner takes a look at everything that has to do with concealing or revealing the human form divine. She does her buy in;.' and returns with hats, gowns, suits, furs, wraps, shoes, stocking-, underwear and material of all kinds — to saynothing of ideas. Screen history repeats the fact that the camera does not lie. It cannot be tricked into conveying the impression that cheesecloth i georgette or that cotton back satin is the real article. Material register with a Faithfulness that has caused more than one motion picture magnate to tear out his lew remaining locks upon viewing itemized bills for lace at $62 a yard, such a Dorothy Phillip's negligees sometimes call for. Xo mere man can understand the importance to the feminine mind of the hang of a skirt. There is something about a badly hung skirt that has much the same effect as an overripe lobster. But a man will come away from a picture declaring that it *s too bad Miss Blatz's ankles are so big. Now Mi- Blatz's ankles may be of the caliber that entitles her to a place in the front row of the Follies, but a skirt that hikes up in the front and has a tail behind, or that droops dejectedly at the will make Annette Kellerman's nether extremities look like they belonged on a grand piano. Poor materials cannot be made to photo graph with any swing, and this fact has been discovered by long experiment with cheap substitutes in the effort to reduce the cost of production. Things that are supposed to be good must be good — be it velvet. pu?sy willow taffeta, chiffon, tricolet or charmeuse. And don't kid the camera. This of course is not true in comedy where the motto is "She's all right but -he's all wrong." The eccentric touch is the necessary thing. Strangely enough it takes an artist to get at this paradox and Mrs. Violet Schroeder, whro dresses the laughs for Mack Sennett. is a fashionable Chicago designer. Her specialty used to (h 1 upu-i S Onl, ■ Inch* Floor SpQCt For Stores Dl-UK Confectionery I >■ p.ir I iii.ii Grocery Variety Dry Goods General Make $600 to $3,120 Yearly For Theatres Restaurants Florist* Bakeries Commissaries Fairs Billiard Parlors Resorts Hole Make $600 to $3, 120 Yearly Pays Four Ways In Stores j Theatres — Large and Small Towns We don't charge you a 5-cent piece to estimate the money you can make in YOUR location from a ButterKist Pop Corn and Peanut Machine. Mail the coupon below for our figures. 1 — Motion Makes People Stop and Look This mechanical marvel advertises every place of business that has it. Thousands earning $600 to $3, I 20 yearly from a little waste space 26x32 inches. Read this 2 — Coaxing Fragrance Makes Quick Sales Many people who come into your store or pass by on the street every day would eagerly buy a bag or carton of this savory, fluffy, hot pop corn. Why miss those extra nickels, dimes and quarters when an average of only 85 nickel bags a day means $ 1 ,000 profits per year ? T? \mrm 3 — Toasty Flavor Brings Trade for Blocks People can't get this toasty flavored pop corn from any other machine — the process is patented. They come from blocks around to get the real Butter-Kist Corn. 4 — Increases Sales of Everything You Sell " Not only made 4P.OI5 sales of Butter-fCisI first year," writes W. O. Hopkins, a storekeeper in Kvan>ville, Ind.. "hut my magazine sales increased 97 per cent." Small merchant in Rlectra. Tex., population 640, writes — "Profits from Butter-Kist paid for machine in 12 months and bought me a $ 1 .200 automobile besides." Don't fail to see scores of wonderful statements, proof of profits, photos, terms and full details in our valuable Butter-Kist book. Free to business men only. Send the coupon at once. HOLCOMB & HOKE MFG. CO. 787-800 Van Buren Street, Indianapolis, Ind. Send This for Terms, Photos, Proof of Profits HOLCOMB & HOKE MFG. CO., 787-800 Van Buren Street, Indianapolis. Ind. Without obligation, send me your free Bulter-Kist book — "America's New Industrv." with photon orris, and estimate >>t how much I can make with your machine. Name . . . Address iinrn,-,, (395) __ _ — — ■■■ — " When you write to advert isers please mention PHOTOPLAY MAfiAZINT..