Photoplay (Jan - Jun 1919)

Photoplay Magazine Advertising Section From the Skin Out 99 ntimied) (In of more mobs than any olhcr set of costumes in tin world. Two hundred and 6ft) i> .1 bad da) and >i\ hundred is the largest average. i must admit that they mthi unreasonabl) proud of their new tumigator, a small and necessarily select building ju-t outside the In.; wardrobe building Here every piece of apparel i placed lor a night's session with the formaldehyde before returning to it place on the secmingl) endless racks with the .'7,000 other garments. Ever) thing washable i sent to the laundry and every so often the heavy things go to the Cleaners, with the result that cleaning bills are quite a consideration. But .Monte, a bright -eyed old chap with no faith at all in human nature has gone lliem one better. He led me secretly to his own sanctum, where he fits out the extra men, and displayed with pride a large -prayer, of the kind used by fruit growers ami garden enthusiasts Monte has discovered a brand new use lor it. Alter the extra men are dressed he take^ them out, orders them to throw back their coats and then gives them a shot with the spray. "Can't never tell," he declared, "ain't so bad now. But a while back all them birds was I. W. W.'s and I been told never taking a bath is the chief plank in their platform." Speaking of men, the majority of men stars and leads have their own wardrobes, but the wardrobe mistress keeps a keen and kindly eye upon them, with the constant desire to make them look more like the nun they play and less like movie actors. Extreme styles for men are beconrng strictly taboo, except perhaps in the case of Wallie Reid who. I am informed, likes loud stuff and declares he can "get by with it. anyway." With the stars who supply their own clothes, and this is most notable perhaps with the stars of the Goldwyn company, the majority follow one plan, that of having one of the fashionable Fifth Avenue designers handle their entire outfits. Pauline Frederick, who gets her gowns in this way. estimates that it costs her S;5,ooo a year to dress for pictures alone. The gowns in each of her modern stories cost on an average of S3,ooo a year and she does eight pictures. Often one fur wrap will cost as much as that and with shoes, stockings, hats, fans, waists, underwear, negligees, hair adornments and an occasional piece of new jewelry, the total approaches the president's salary. In studios w^here stars are dressed by the company, quite a supply of jewelry is kept on hand. When some piece is required to which attention is drawn or on which the plot of the story hinges in any way. it can be rented from a jewelry store. But the rent is so exorbitant that most concerns prefer to own a few good pieces and some excellent imitations. A few stars have jewels of their own that they wear, and of course these far surpass any others that can be secured — particularly in the cases of Fannie Ward. Olive Thomas and Geraldine Farrar. Furs also are often rented, since styles change so frequently that it is difficult to keep the correct supply on hand. Universal paid $200 a day rent for a sable coat for Miss Phillips recently. But that tort of rent is being done away with as much as possible by larger investments in the things themselves. That the public and critics are becoming more fussy about little matters of this kind is evidenced by the criticism launched at Miss Farrar in her latest work "The Hell Cat.'' A modern story, staged in Wyoming, the heroine a girl born and reared in that last refuge of Westernism, Miss Farrar VJA Truly French in Charm and Comfort — "Just Slip It on!" The fipHtiZfi Veil, imported from France, is the last word in Veil-comfort. It is made of the finest mesh, with a slender silk elastic drawn through its edge — saving you the bother and annoyance of knotting and pinning. ]fe*ta£}3 VEIL IMPORTED FROM FRANCE Just Slip it on / Deft French fingers have fashioned the }^*^Q3 into a thing of beauty. Lovely designs of charming and piquant character, developed in silk embroidery and soft chenille. You can buy the jfamtiZff at the Notion and Veiling counters of the better shops. In all the newest colors. If your dealer cannot supply you send us his name and 25c for the Veil in the illustration. Pattern Number 124. Do not confuse /j^emtHQ^ Veils with .J39m£25 Human Hair Nets. Each is sold in its individual envelope and guaranteed. THE fe>~£l3 CO., Inc. 215 Fourth Ave. New York City Also Importers of fynxfi~)j Human Hair Nets. m ^ VEIL Wheu Juu write to advertisers please mention I'lIOTOPLAY MAGAZINE.