Photoplay (Jan - Jun 1919)

Photoplay Magazine Advertising Section ii )i From the Skin Out I ncluded) lowed that line and todaj she i known as the hardest M.ir in pictures i<> costume, but the most wonderful clothes model on the screen — Gloria Swanson. Oh yes -vamps are higher in front . nd lower in back. Also, 1 understand there is a very determined movement to do away with any vulgarity in their costuming Clevet women know that it is much more interesting u> leave something to the imagi nation — or future reference. 1 don't be lieve even Cleopatra put .ill her eggs in one basket, in >i>iw of Theda Ban's recent libel of the famous character. But don't forget that movie costuming today begins at the very >-km. And a> to that, they tell me there is nothing so difficult as proper presentation of the improper — "the fewer the harder." Do Married Men Make the Best Husbands? (Continued from page -8) are under ten thousand a year. About fiftj of the number are vulgarly rich. This, of course, iv a delicate, not to ^.i\ a distressful subject. The remainder are not compelled to let their wives take in washing. The) squeeze through life, much as do other successful nun. using their scissors less often on cuffs than on coupons, keeping abreast of the mode in motoi ami occasionally picking ui> a young yacht at a bargain. Country house like those of Rupert Hughes, and Winchell Smith, and Montague (llass, and Kida Johnson Young, and Augustus Thomas, are not bought, or maintained, by robbing baby' bank. The producers who have made fortunes out of film should be last to deny the conviction carried by photography, first to with Hartley Campbell that the camera not III ," and so they, and you. may be interested in some of the accompanying illustrations. Outside of my original group, there are many yarn-spinners who do not make ten thousand a year — or anything like that amount. After reading "The Author Gets Hi-," and other literature of the kind, you will be inclined to a-k why not. With ii at a thousand dollars? The reason is that these do not get a thousand dollars. That thousand is a top price, for the top men, which is why we are considering it only in relation to them. It isn't the top price, as we shall see presently, but a pretty high figure, pretty nearly standard for the chosen few, and offered only to writers of reputation. One of the explanations of bad pictures is that it isn't offered too frequently, and the producer who has to decide between a good story at that sum, and one not so good at a fourth of it, is rather likely to compromise with his arti-tic conscience. Two or three wise companies, like the Famous Players-Lasky Corporation, prefer the best that comes to them, at any terms within their range of vision, hut Miss Jordan's thousanddollar fly didn't skim the water for minnow-. We have seen that to the trout it wasn't irresistibly tempting. " For 'a strong dramatic plot." such as the Goldwyn people want," an authority confides to me, "the following American authors could secure $10,000 or more for tinfirst serial rights alone: Winston Churchill, Robert W. Chambers, Rupert Hughes. Booth Tarkington, Gertrude Atherton, Owen Johnson. Rex Beach, Basil King. Mary Roberts Riuehart, I. oui Joseph Vance, Henry Kitchell Webster. Margaret Deland, Kate Douglas Wiggin. Samuel Merwin, Gouvernor Morris, Edith; Wharton, Harry Leon Wilson, and Leroy Scott. This is only a partial list, set down as the names come to me: there are others. The playwright you can add as easily." "First serial rights" are the right to publish serially in a magazine. When they have been disposed of. the author still controls second and even third serial right— that is. for publication in newspapers — some foreign rights, book rights, dramatic rights, and motion picture rights, which last actually bring more, when the material has been used in these various ways, than could have been got when it was new and shining. On the other hand, a narrative, put into scenario form and -old. is finished. As many hundreds of play as have been turned into' photoplavs. I have heard of only one photoplay — "The Cheat" — announced for the regular stage. And that never got farther than the announcement. Perhaps this fact is more significant artistically than finarcially. It may indicate that photoplay sto Mary Miles Mmter Mary />./</ ./ // iLtm ;./. She had ./ It 'ilson A./// — Ij yon were playing opposite You Initl nu chance </ tall! THIRTY-LOVE" is not a had stoic when you have such a fair opponent as Mary Miles Minter. 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