Photoplay (Jan - Jun 1919)

102 Photoplay Magazine — Advertising Section JUST a small advertisement, yet in it were bound up the reputation of a beautiful girl, the social career of a famous famil}', the love of a great inventor. It is just one more of the mysteries so marvellously solved by Craig Kennedy— the master detective given to the world by ARTHUR B. REEVE (The American Conan Doyle) CRAIG KENNEDY ( The American Sherlock Holmes) He is the detective genius of our age. He has taken science — science that stands for this age — and allied it to the mystery and romance of detectivefiction. Even to the smallest detail, every bit of the plot is worked out scientifically. For nearly ten years America has been watching his Craig Kennedy — marvelling at the strange, new, startling tilings that detective-hero would unfold. Such plots — such suspense — with real, vivid people moving through the maelstrom of life! Frenchmen have mastered the art of terror stories. English writers have thrilled whole nations by their artful heroes. Russian ingenuity has fashioned wild tales of mystery. But all these seem oldfashioned -out of date — beside the infinite variety — the weird excitement of Arthur B. Reeve's tales. FREE lO VOLUMES Edgar Allan Poe's Works To those who send the coupon promptly, we will give FREE a set ot Edgar Allan Poe'smasterpioci-s in 10 volumes. When the police of New York failed to solve one of the most fearful murder mysteries of the time, Edgai Allan Poe — far ort there in Tar is found the solution. Thcstor) i^ one of these volumes. This is a wonderful combination. Here are two of the greatest writers of mystery and scientific detective stories.You . an ..< t the Reeve at a n nmrkablj lov price and the Poe I ki E loi a short time ""'\ Sira and mall the coupon now. Send no money. Harper & Brothers Est. 1817 NEW YORK «*■■■■••■■■■■■■■■■■■■«■•■■■■•■■■••■■"■■■■"■■■■■ HARPER & BROTHERS, Pbotopta, B la IS Franklin Square. New York Hli&aK8»!Hh S. ml all elinrires iiiopaiil. vol imi mai ilotfe AJso Bund K.lirar Allan I'.c, in I" volumes, ur satTsfnctory I "ill robin) hnth seiw 0 I will send l iu fl »t one •I of Aitlnir R Reeve In 1L> ,.. nbsolutoly l Kl-.l . tho ..-i . i It the Iuk.L* an* nut .11. Hi I.I .1:1' B i.l ■ and $2 a month >■" I ' Do Married Men Make the Best Husbands? (Continued) • in. i of tilt standard required by i of the spok* n drama. Tlu established terras for spoken drama are an advance royalty of a thousand dollar — an advance, mind you, mere evidence of good faith, equal to payment in full for tlic same plot a a motion picture — with five per cent of tlic first \. taken in at the box office, seven and onehalf per cent of tin next $2,000, and ten per nut ni" .i!l gross receipts in excess of $6,000. A [ul , therefore, though presented by only inn company and in only one country, -I... ul. I earn royalties of $75.) a week. or. in two seasons, a tidy lump of about $45,000. With the motion picture rights still in hand. To compile a lisl of plays that have done better than this for their inventors, and that would have brought a thousand dollars, or very little more, if those inventors had listened to the siren-sung of the screen-producers, would be an easy way of filling my allotted space. In the tone, and almost in the words of a dozen other correspondents, but with more specific examples. Willard -Mack inquires: "Why should we give you the best v. e have in us for a thousand or fifteen hundred dollars when the same story can be used for a play? xou prate about your business instinct, how wise you are, and how much money you have made in so many years. The pint that made Lou Tellcgen's 'Blind Youth' was offered you — several of you — for a thousand dollars. and turned down, and, since its production, we have refused thirty-five hundred for the picture rights. In what particular value would you say this had grown? Do you think, when Rex Beacli wiote 'The Silver Horde,' he could not have sold it as a picture first? Of course he could — for two thousand dollars, maybe, perhaps, with luck, but did he? No more than any other author will sell for the screen what he considers good, and valuable, and what movie patrons might find good, and movie producers valuable! Beach used this idea for a novel: made fifty thousand dollars, and then fifty more with the picture! What would Laskv or Metro or any of the others have given me for 'Tiger Rose'? Twenty-five hundred at the outside. What will David Belasco and I earn with it now? What makes the idea worth money? The advertising? Yes, if motion picture values are all in promise and nothing in performance: if a used car. that has traveled about the streets, with a sign on it. is better than a car fresh from the shop!" The price, for magazine rights alone, which my correspondents receive for short stories ranges from twelve to seventeen hundred and fifty dollars. And it must be remembered that a short story is not a scenario, any more than a rail is a railway. A scenario is a novel or a play. It contains, not one incident, or two, or three, but twenty, or thirty, or fifty. "Nothing," says RexBeach, "is a greater test of invention, or more quickly depletes a stock of ideas." Take, for example, Samuel Merwin's six-thousand-word "Aladdin on Simpson Street," printed in a recent number of The Cosmopolitan. The whole plot of this short story, for which Mr. Merwin was paid at least $1,500, is that Henry C'alverly. socially ostracized because of hi supposed connection with a scandal, writes some sketches that win him the favor of Cicely Hamlin, the mostcourted girl in Sunbury. How far would that go in a motion picture? The average director would dispose of it with a caption. To till one reel, Mr. Merwin would have had to put Cicely in trousers, and devise a way to bring her into Calverly's rooms at midnight! The movSe answer to all this, of course — the spoon above their hook — is the reiterated assertion that what they want is only a "brief outline." That was the insistence . f my friend of the sixty letters, that was the isle of safety upon which Miss Jordan stood before the Authors' League, and in her reply lo Mr. Scott's reply to her circular the Editorial Director said: "Mine was an imitation to submit, not a novel or finished piece of work, but a plot which might seem better suited to pictures than to a book. For such a plot, suited to our use. and outlined in • in. 11 words, we offered $1,000." This might be important if ii were true, hut every author who ever tried bis hand at a moving picture plot" know ii isn't. 'I'lu I-'. lit, .rial Direi demand i for detail. In that original "invita tion." \li-s Jordan laid stress upon "developing it consecutive interest, its mosl important situations, .1111I lis climax." The game, therefore, is not literal*} hop-scotch, In a letter longer than this article, and much brighter. Mr. M.ick mentions discovering that "it was infinitely easiei to make a character wall, in the door and .111nour.ee that In ha 1 iu-t returned from Europe. ih. mi in show him living .11 the Kit in London. everything but his watch to the waiters. buying .1 cab to take him to the station, his subsequent arrival at Liverpool, the incidents of his voyage, and hi ultimate landing .ii New York. 1 hoi more scope but also / ha ' '" Mr. Pollock's observations trill be continual in the JiDit issue. NewWonderful Waif To RemoveWrhikles and Blemishes looHYearoT Younger & PRINCESS TOKIO presents to the women of America a new way to remove wrinkles and blemishes— THE ORIENTAL WAY: No masks, no plasters, no massage, no exercise, no rollers. 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