Photoplay (Jan - Jun 1919)

Photoplai Magazine — Advertising Section HERE IT IS Q Final Solution of the Vibrator Problem Absolutely Astonishing EWEST -~\ and Greatest \ Invention You know that electrical vibration means new life — new power — new health — new beauty. You know it is Nature's way to banish pain — to improve circulation of the blood — to send the blood surging through the body, giving you added energy and vitality— you know allthis.butdidyou know that heretofore one of the biggest problems of science has been to invent a practical hand vibrator that would be in every way absolutely -satisfactory ? Now that problem has vanished — we solved it — science has at last made one of the greatest discoveries in years — invented a wonderful device for home use as unquestionably effective as the intricate, cumbersome and costly high -power machine. This remarkable new scientific invention, VlTAlH/LSBR' the WirelessVibrator— is absolutely different in every way from all other devices. It is GUARANTEED to effect all the amazing results made possible by this extraordinary method in cases of Mental and Physical Depression, Rheumatism. Sciatica, Extreme Nervousness, Acute and Chronic Neuralgia and Indigestion. Still— the Vitapulser weighs less than a pound, is compact, can not get out of order, requires no electric wire connections—can be used anywhere — and costs scarcely one-half as much as the oldfashioned machines! _ The Vitapulser is not an experiment. It is a tried and proved success. Hundreds of Doctors and Trained Nurses use it in daily practice. The results being accomplished in many so-called "hopeless cases" are almost unbelievable. Compiled in book form, they would go to make one of the most remarkable Wonder Stories of the triumph of Science over disease ever given to the world. Sent on Approval Let us send you a Vitapulser to try in your own home. No obligation to buy. The device must prove itself before we will let you buy it. Don't permit yourself to go through life without getting out everything to which you are entitled. Don't be satisfied with being less than 1(10 per cent efficient, healthyandstrong. Thirty days' use of the Vitapulser will, we believe, be worth as much to you in health and clear thinking as thirty days spent in an expensive sanitarium or in taking a "rest cure." Health— Power Regain theglow of health, the desire to achieve, the intense enthusiasm of the best days of your life. Re-charge your tired, worn body with fresh vitality. Be well !■ ugalnl A.pply the Vital Impulse! — OS rcftvsli. Ing as oooling touch to i he fevered brow, clip the coupon NOW for 0OP3 <>f the remarkable Book, "The Vital Impulse" DC1 A I JTY which is FREE, and Special Ap M***VJ M. M. proval Offer now being made. Will Be Yours Send no money — just your name and address on the Coupon below. COMMONWEALTH ELECTRIC MANUFACTURING CO. 4232 Rialto Building St. Louis, Mo. Mail This Coupon Today! Commonwealth Electric Ml':. Co., 4232 Rialto Bid*., St. Louis, Mo. Send Hook nml Approval Offer to Sttvit Street or u. i: n City and State The Better Photoplay League of America (Concluded) ' Goldwyn type of picture. Adolph Zukor has | done wonders for the industry, and as for Mr. Goldwyn, although for certain reasons I am not running his pictures at present, I hope he makes a million dollars a week." "Improvement in one direction means improvement all along the line,*' says Samuel Katz. "A producer now asks himself: 'Can I sell this picture, after it is made, to the big fellows, or only to the small ones?' And the big fellows do not want it unless it is clean and worth-while. No exhibitor of the better class can afford to keep out the right kind of patronage. On the other hand, they will buy every 'Mickey' they can get, and ask for more. "At the Riviera and at the Central Park, we edit every picture we show, and I think it is necessary for each exhibitor to edit his films according to his clientele. For those who overstep the mark, every state in the Union has enough police protection to regulate its own censorship problem." George Porter, who manages the Lyric and Grand Theatres in Blue Island, Illinois, for Fitzpatrick McElroy Company, Inc., has some practical ideas connected with the running of small town theatres. His comments have value because under his management the Blue Island theatres have greatly improved the class of pictures shown, — in fact, as was pointed out in last month's issue of Photoplay, the people of Blue Island consider that their picture problem is solved. "In a small town," says Mr. Porter, "the neighborhood is or can be responsible for the class of pictures shown. The exhibitor is absolutely dependent on the neighborhood, and that is where a movement such as The Better Photoplay League can be of immerrre value. In the downtown district of a city, the exhibitor can choose his type of pictures to suit himself. The clientele is there, ready to be amused." "Personally, I believe films should be edited for different localities. But I do not believe that censors should be reformers. Reviewers should be ordinary people, capable of judging everyday films for everyday persons. The trouble with the reformers is that they lose sight of the human equation." Much has been done for the Blue Island people by J. E. Lemon, superintendent of the high school. Mr. Lemon will not admit that he has done anything of note, but the fact remains that he has used motion pictures in conjunction with his school work ever since it became possible to obtain a projection machine for a school. He shows instructional films to three night schools a week. in his citizenship classes for young foreigners, and he includes motion pictures in the entertainment given at his Community Nights at the high school. These social gatherings are not only for the children, but for the grown-ups as well. Mr. Lemon is a sort of big brother to the whole community, Xo one, in fact, has a keener sense of the value of the better class of photoplay than educators. They have the nation's young people in charge all day. The parents have charge of them only at odd fractions of the day. Teachers are often in a position to note bad effects resulting from the wrong kind of "movie." which may escape the detection of parents until real mishap brings the matter to the attention of the whole neighborhood. With the better exhibitors and the better schoolmen on the side of the better film, America's motion picture problem is twothirds won. In Sto-r ' r the Light B nuides the laboring ship safely port. •OtANs protect you against the after effects of stormy winds and icy spray. They not only stop the heavy, rasping cough but prevent small cold = from growing into big ones. The: relieve sore, tender throats ana clear the head. Taste good— are good for the whole family— from the baby up. Get them— from coast to coast. Get the Drop on that Cough DEAN MEDICINE CO. Milwaukee. WU. Does Your Hand Itch for a Pencil? I TF your handitches for a pencil you may have in W* A you the makingof a great cartoonist. You do 1 not have to be a genius. If yon have a liking for \ drawing and develop it intelligently, there are many \ opportunities for you in this profitable profession. '. Through the Federal Course in Applied Cai ing. America's 32 greatest cartoonists will help you i succeed. Among these men are Clare Rriggs. J.T. ^ McCutcheon, Sidnej Smith, and Fontaine Fox. They show you by examples how they began and what wentheir stepping: stones to success. "A Road To Bigger Things" Free This interesting book contains studio pictures of the members of the Federal Stiff and describes the Federal Course in detail. Write now for your free copy to : Federal schooi of Aiitii n Cartooning Warner RMv:. Minneapolis, Minn. 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