Photoplay (Jul - Dec 1916)

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Photoplay Magazine — Advertising Section 151 Cwrjght USA 1016 by The BVD. Company B.V.D. Is The National Cooler-Off IET B.V. D. teach you the fine art of "Take-ItEasy. ' It helps you get the most fun out of -** your holiday. It makes a business of coolness and brings coolness into business. It eases the stifling discomfort of a hot day and lessens the fag of a close evening. It's the National Cooler-Off. Loose fitting, light woven B.V.D. Underwear starts with the best possible fabrics (specially woven and tested), continues with the best possible workmanship (carefully inspected and reinspected), and ends with complete comfort (fullness of cut, balance of drape, correctness of fit, durability in wash and wear). If it hasn't This Red Woven Label MADE FOR THE. . BEST RETAJL TRADE B.V D It isn V B. V. D. Underwear (Tradt Mark Rri. U. S. Pat. Off. and Fcreien C<tunlriej\ B.V.D. Closed Crotch Union Suits ( Pat. U. S. A.) $1.00 and upward the Suit. B.V.D. Coat Cut Undershirts and Knee Length Drawers, 50c. and upward the Garment. The B.V.D. Company, New York. When you write to advertisers please mention PHOTOPLAY MAGAZINE.