Photoplay (Jul - Dec 1916)

nlu. « nioii. I Sim full pin ut riicM. 14k Ml l'"'" $17.25 I'lrte Sizes as low as $6.25 By direct importing from Sp.ci.l! HC. Hlu. W hite Diamond. See full • lie »l riKhl. 14k. ... lit. mi. ft?.:. $42.75 Special ! If C Blu.-WhiU Diamond. Soe full ci.i at in-lit. 14k. solitaire. SK, $67.13 Photoplay Magazine — Advertising Section The Art Director (Continued from page jo) its interiors than that headed bj rhomas 11. [nee. One of the first produ< en adopt real sets in place ol painted canvas, [nee has spent more monej on interiors than several other large companies combined, put he has employed brains also, and as a consequence his interior sets, particularly in societ) photodramas, have never boon sui passed. Robert Brunton is the scenic on of Inceville and his technical knowledge of architecture, furniture and properties was brought to the motion picture "lot" from the legitimate stage. Practically every set used by the half do/en or more Ince companies is designed and dressed under the supervision of Mr. Brunton, aided of course, in a general way, by the director of the photoplay, but the latter is spared all of the detail. The set is usually perfect in every essential when the director brings his company to it. There is one respect in which the art or nical director has a distinct advantage in an industry of kaleidoscopic changes — he is a permanent fixture. The salaries oi stars may become the mangled victims of a gorv revolution ; the "feature" film may be routed by the two-reeler ; methods of production may be completely altered : but the art director has come to stay and he will survive every revolution, because he is the actual exponent of realism. Charles Chapman, technical director of Yitagraph. is another official with a man's size job. He has charge of all the stage hands and scenery at the big Brooklyn studio and is responsible for the correctness of all staging and effects. He works on a regular schedule beginning at 7 o'clock in the morning when he starts supervising the erection and furnishing of sets to be readv for the various companies at 9:30 and ending whenever he fmi<he< reading the new scenarios which are provided him for his nightly perusal. Famous Players depends upon its director-general. Hugh Ford, for the correctness and artistic beauty of its sets. Mr. Ford was known as one of the best stage directors in the country prior to going over to the screen two years ago as a director. One of his great successes was "The Eternal City." I Address . XVien you write to advertisers please meuiou J'HOTOPI.AY MAGAZINE. 177 Per Carat 1 jffik the European cut tors to you by nation-wide selling at nnalleal profits, we have smashed down t ho price for Genuine Bine White Perfeet Oat Diamonds to only 8tf# per Oarati small atsea as low "* ty Same quality by export OOmnarisOD that the old middleman -to-] eweler method demands $150 por on rat for! Onr sensational import prices actually Less than jewelers can buy wholesale] lower by tar thtm Others ask for orangewhite and otherotf-color Htoues! NO MONEY IN ADVANCE Send no deposit, even. Our simple plan the safest way to buy your diamond. \Ve actually show yon the diamond und mounting; FKEE EXAMINATION allowed. Absolutely no obligation to buy. Keturn or noeept as you wish. Not one penny of expense to you; not the slightest risk at any time! Bankable, Legal, MONEY-BACK GUARANTEE The only bankable cash refund contract in the entire diamond business* Issued in writing with every diamond we sell, permits its return direct, or through any bank in America lor instant cash refund I No delay or red tape. Full price guaranteed in exchange at any time S Color, carat weight and value legally guaranteed, too. R^forAnrpe Rogers Park National IXererenCeS Bank. Chicago; your own banker, any Commercial Agency, your favorite magazine Publisher, — will all certify our high Standing and absolute reliability. Expert Personal Service By confining our business exclusively , . to DIAMONDS, Mr. Barnard can personally llOIlS are -72 S12e serve every Barnard customer. Years of experience have qualified him to satisfy every taste. This isa unique feature of our business you will highly appreciate. Cara l$88l Se. full site at risht. 14k. solitaire. C71 1? Complete*' '-'J Dia Sp.cl.l ! 1 Blue White _ mond See full size at right. 14k. sol <Xn^iete$92.50 These illuslra *6?5 THIS DIAMOND BOOK FREE A real gold-titled bound book, profusely illustrated, full oi facts that enable you to judge and buy diamonds intelligently and like an expert. First to show the latest 1916 styles. Comes to you FREE and of course without obligation. Mail handy coupon or write : a postal will do. Do it NOW and be sure of getting this valuable book. BARNARD & CO. Dept788P S.W.Cor. Wabasb & Mootoe, Chicago I FREE BOOK COUPON .BARNARD & CO., Dept. 788 P S.W. Cor. Wabash & Monroe, Chicago I Without obligation on my part, please send me free and postage paid by you, DeLuxe Book of Diamonds, new 1916 edition. Name.